Podknife - S4E09 (Archive) - Geography As Branding by Under the Influence with Terry O'Reilly

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S4E09 (Archive) - Geography As Branding

Podcast |: Under the Influence with Terry O'Reilly
Publisher |: Apostrophe Podcast Network
Media Type |: audio
Podknife tags |: Advertising,; Management & Marketing,; Society & Culture
Categories Via RSS |: Society & Culture
Publication Date |: Mar 01, 2015
Episode Duration |: 00:26:37

From the Digital Box Set: The issue of geography is a subject the marketing world subscribes to. Many companies, and even entire industries, attach their brands to geographical points of origin as a way to differentiate themselves and assert superiority.

Hosted on Acast. See acast.com/privacy for more information.

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