Podknife - S4E02 (Archive) - Controversy Advertising by Under the Influence with Terry O'Reilly

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S4E02 (Archive) - Controversy Advertising

Podcast |: Under the Influence with Terry O'Reilly
Publisher |: Apostrophe Podcast Network
Media Type |: audio
Podknife tags |: Advertising,; Management & Marketing,; Society & Culture
Categories Via RSS |: Society & Culture
Publication Date |: Jan 11, 2015
Episode Duration |: 00:27:51

From the Digital Box Set: This week, we tackle the topic of Controversy Advertising. The number one job of all advertising is to get attention, and many brands choose to use controversial advertising ideas to break through the clutter. It's a risky strate

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