Podknife - S3E24 (Archive) - When Brands Mock Other Brands by Under the Influence with Terry O'Reilly

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S3E24 (Archive) - When Brands Mock Other Brands

Podcast |: Under the Influence with Terry O'Reilly
Publisher |: Apostrophe Podcast Network
Media Type |: audio
Podknife tags |: Advertising,; Management & Marketing,; Society & Culture
Categories Via RSS |: Society & Culture
Publication Date |: Jun 15, 2014
Episode Duration |: 00:27:18

From the Digital Box Set: This week, we look at brands that mock other brands. It's a risky strategy, as one company has to ridicule another brand to make a point - and mocking a rival always fuels retaliation. We'll talk about how Miller High Life mocked

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