Podknife - S3E09 (Archive) - Have It Your Way: How Mass Customization Is Changing Marketing by Under the Influence with Terry O'Reilly

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S3E09 (Archive) - Have It Your Way: How Mass Customization Is Changing Marketing

Podcast |: Under the Influence with Terry O'Reilly
Publisher |: Apostrophe Podcast Network
Media Type |: audio
Podknife tags |: Advertising,; Management & Marketing,; Society & Culture
Categories Via RSS |: Society & Culture
Publication Date |: Mar 02, 2014
Episode Duration |: 00:27:31

From the Digital Box Set: This week, we'll explore how companies profit from personalized products, how they market those products, how consumers are drawn to companies that offer customization and how brands use customization to fight competitors. Includ

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