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S3E09 (Archive) - Have It Your Way: How Mass Customization Is Changing Marketing
Media Type |
audio
Categories Via RSS |
Society & Culture
Publication Date |
Mar 02, 2014
Episode Duration |
00:27:31
From the Digital Box Set: This week, we'll explore how companies profit from personalized products, how they market those products, how consumers are drawn to companies that offer customization and how brands use customization to fight competitors. Includ

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