Podknife - S3E06 (Archive) - Marketing The Olympics by Under the Influence with Terry O'Reilly

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S3E06 (Archive) - Marketing The Olympics

Podcast |: Under the Influence with Terry O'Reilly
Publisher |: Apostrophe Podcast Network
Media Type |: audio
Podknife tags |: Advertising,; Management & Marketing,; Society & Culture
Categories Via RSS |: Society & Culture
Publication Date |: Feb 09, 2014
Episode Duration |: 00:29:42

From the Digital Box Set: This week, we look at the big-money world of Olympic advertising. From the very first Olympic sponsors in 1896, we'll track the ever increasing presence of advertising in the Games - from the marketing milestones to the resulting

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