Podknife - S1E22 (Archive) - LGBTQ Advertising: Chasing The Pink Dollar by Under the Influence with Terry O'Reilly

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S1E22 (Archive) - LGBTQ Advertising: Chasing The Pink Dollar

Podcast |: Under the Influence with Terry O'Reilly
Publisher |: Apostrophe Podcast Network
Media Type |: audio
Podknife tags |: Advertising,; Management & Marketing,; Society & Culture
Categories Via RSS |: Society & Culture
Publication Date |: Jun 02, 2012
Episode Duration |: 00:27:36

The gay community will spend over $800B this year. A large percentage are affluent, hip and trendsetting, yet the advertising industry took decades to market to them. This week, we look at L.G.B.T.Q - or Lesbian, Gay, Bi-Sexual,

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