Podknife - S1E20 (Archive) - Sorry Seems To Be The Smartest Word: When Brands Apologize by Under the Influence with Terry O'Reilly

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S1E20 (Archive) - Sorry Seems To Be The Smartest Word: When Brands Apologize

Podcast |: Under the Influence with Terry O'Reilly
Publisher |: Apostrophe Podcast Network
Media Type |: audio
Podknife tags |: Advertising,; Management & Marketing,; Society & Culture
Categories Via RSS |: Society & Culture
Publication Date |: May 19, 2012
Episode Duration |: 00:26:27

Over the lifetime of a company, mistakes happen. When those mistakes cause damage, it's appropriate for a brand to apologize. Yet, it rarely happens. This week, we look at the companies that chose to apologize. From O.B. Tampons,

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