Podknife - S1E09 (Archive) - Movie Marketing by Under the Influence with Terry O'Reilly

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S1E09 (Archive) - Movie Marketing

Podcast |: Under the Influence with Terry O'Reilly
Publisher |: Apostrophe Podcast Network
Media Type |: audio
Podknife tags |: Advertising,; Management & Marketing,; Society & Culture
Categories Via RSS |: Society & Culture
Publication Date |: Mar 04, 2012
Episode Duration |: 00:27:42

This week, we explore the critical importance of movie trailers to a film's success. Hollywood now spends an average of $32 million per movie to advertise. But trailers have changed dramatically over the years - and now many give

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