Podknife - S1E08 (Archive) - The Marketing Genius of Steve Jobs, Part 2 by Under the Influence with Terry O'Reilly

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S1E08 (Archive) - The Marketing Genius of Steve Jobs, Part 2

Podcast |: Under the Influence with Terry O'Reilly
Publisher |: Apostrophe Podcast Network
Media Type |: audio
Podknife tags |: Advertising,; Management & Marketing,; Society & Culture
Categories Via RSS |: Society & Culture
Publication Date |: Feb 26, 2012
Episode Duration |: 00:27:42

This is part two of our look at Steve Jobs the marketer. This episode traces his triumphant return to Apple after being banished for 12 years and his bold choice to release advertising that suggested Apple was on the cusp of grea

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