Podknife - S11E09 - Tornados & Lawsuits: Why Companies Wrestle with Name Changes by Under the Influence with Terry O'Reilly

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S11E09 - Tornados & Lawsuits: Why Companies Wrestle with Name Changes

Podcast |: Under the Influence with Terry O'Reilly
Publisher |: Apostrophe Podcast Network
Media Type |: audio
Podknife tags |: Advertising,; Management & Marketing,; Society & Culture
Categories Via RSS |: Society & Culture
Publication Date |: Mar 05, 2022
Episode Duration |: 00:27:36

This week, we look at the reasons why successful companies suddenly change their names. Sometimes those name changes are for legal reasons, sometimes it’s because the old name has too much negative baggage, sometimes it’s to boost a stock price and sometimes a name changes because of a tornado.

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