Podknife - S11E08 - Medicine & Miracles: The Power of Hospital Marketing by Under the Influence with Terry O'Reilly

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S11E08 - Medicine & Miracles: The Power of Hospital Marketing

Podcast |: Under the Influence with Terry O'Reilly
Publisher |: Apostrophe Podcast Network
Media Type |: audio
Podknife tags |: Advertising,; Management & Marketing,; Society & Culture
Categories Via RSS |: Society & Culture
Publication Date |: Feb 26, 2022
Episode Duration |: 00:27:53

This week, we look at powerful hospital marketing. Hospitals need marketing to generate much-needed donations. We’ll look at how one hospital uses celebrities, how another uses riveting patient stories and how one hospital threw away the rulebook and created advertising that looks like Nike commercials.

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