Podknife - S10E22 - The Show Must Go On: Broadway Marketing by Under the Influence with Terry O'Reilly

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S10E22 - The Show Must Go On: Broadway Marketing

Podcast |: Under the Influence with Terry O'Reilly
Publisher |: Apostrophe Podcast Network
Media Type |: audio
Podknife tags |: Advertising,; Management & Marketing,; Society & Culture
Categories Via RSS |: Society & Culture
Publication Date |: Jun 03, 2021
Episode Duration |: 00:27:13

This week, we head to Broadway. Every Broadway show is mounted with incredible risk and very few shows earn back their investments. But there are huge hits and the marketing behind these shows is often bold and outrageous. And sometimes, the marketing is just plain fun.

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