Podknife - S10E15 - Who Will Buy My Memories: Fan Club Marketing by Under the Influence with Terry O'Reilly

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S10E15 - Who Will Buy My Memories: Fan Club Marketing

Podcast |: Under the Influence with Terry O'Reilly
Publisher |: Apostrophe Podcast Network
Media Type |: audio
Podknife tags |: Advertising,; Management & Marketing,; Society & Culture
Categories Via RSS |: Society & Culture
Publication Date |: Apr 15, 2021
Episode Duration |: 00:27:20

This week, we dive into the world of Fan Clubs. They are huge marketing tools for celebrities. We’ll track some of the earliest fan clubs, then compare them to the fan clubs in the digital era. We’ll also explore the big shift in power that swung from celebrities over to their fans.

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