Podknife - S10E05 - It’s a bird, it’s a plane, it’s Superheroes in Advertising! by Under the Influence with Terry O'Reilly

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S10E05 - It’s a bird, it’s a plane, it’s Superheroes in Advertising!

Podcast |: Under the Influence with Terry O'Reilly
Publisher |: Apostrophe Podcast Network
Media Type |: audio
Podknife tags |: Advertising,; Management & Marketing,; Society & Culture
Categories Via RSS |: Society & Culture
Publication Date |: Feb 04, 2021
Episode Duration |: 00:27:30

This week, we explore superheroes in advertising. Superman was the archetype of the modern superhero and he was the archetype for how superheroes were used in ads. From Supe promoting Kellogg’s commercials in the 1950s to Batman hawking savings bonds to Batgirl advocating equal pay for equal work, stoic superheroes became the ultimate spokes-characters.

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