Podknife - S10E02 - Switch-Pitchers: When Spokespeople Change Brands by Under the Influence with Terry O'Reilly

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S10E02 - Switch-Pitchers: When Spokespeople Change Brands

Podcast |: Under the Influence with Terry O'Reilly
Publisher |: Apostrophe Podcast Network
Media Type |: audio
Podknife tags |: Advertising,; Management & Marketing,; Society & Culture
Categories Via RSS |: Society & Culture
Publication Date |: Jan 14, 2021
Episode Duration |: 00:27:40

This week, we explore what happens when an established spokesperson switches brands. We’ll tell the story of how the Verizon “Can you hear me now?” guy ended up pitching Sprint, how “The Most Interesting Man in the World” went from Dos Equis to tequila and how a spokesperson for a hamburger chain got fired when she pitched spaghetti sauce.

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