Podknife - [RE-RELEASE]: How IBM Embraces Employee Advocacy Through Live Streaming by Brand Boost, a business audio experience

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[RE-RELEASE]: How IBM Embraces Employee Advocacy Through Live Streaming

Podcast |: Brand Boost, a business audio experience
Publisher |: Vincenzo Landino
Media Type |: audio
Podknife tags |: Business,; Entrepreneurship,; Interview,; Management & Marketing
Categories Via RSS |: Business
Publication Date |: Nov 16, 2016
Episode Duration |: 00:31:00

“Employee advocacy” is a term used to describe the exposure that employees generate for brands using their own online assets.

While social media is often the main medium for employee advocacy, these “online assets” include email, chat, forums, discussion boards and more.

IBM is one brand ahead of the curve in the employee advocacy, even going so far as using live streaming and influencers, like today’s guest, Brian Fanzo, to add a new dimension to the brand. Listen in as Brian talks about how a major brand is realizing amazing results with this new media and how your brand can embrace the change.

Andiamo!

About Brian Fanzo

Brian is a leading voice of the millennial generation in digital media. He has 10+ years experience managing, deploying and training enterprises and small businesses on cyber security, community management, collaboration, digital marketing, video conferencing and social business. As a technology and social media strategist, Brian’s presented at numerous technology conferences, as well as quarterly presentations for the Federal Government Joint Chiefs of Staff and on-site in Iraq and Afghanistan for the United States Army.

His passion for change and people is evident as he delivers keynotes on topics ranging from employee advocacy and social selling to personal branding. He was recently awarded the Top 25 Social Business Leaders of 2014 by IBM & The Economist Intelligence Unit.

Currently he's the Chief Change Officer at iSocialFanz while also hosting two weekly twitter hangouts #SbizHour & #Cloudtalk and also is the cohost of the SMACtalk podcast. (Social, Mobile, Analytics, Cloud)

About IBM

International Business M

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