30 Minutes with Gary Vaynerchuk: My Thoughts I'€™ve never classified myself as a fan boy. Growing up as a first-generation Italian-American, we were taught that no one is better than anyone else, and that if you want to achieve something,you work hard until you can do justthat. Well, the message from my parents and grandparents has now come full circle when I spoke to Gary Vaynerchuk for the Brand Boost Podcast. There was a time I really didn'€™t like what Gary had to say. Not because I thought Garywas a bad guy, or because the things he said were wrong, butbecause it was information I had heard every day, for my entire life. I would listen and think to myself, are people really listening to a man tell them what to do and who is saying what mydad had been talking about for 30 years? As with most boys, we finally get it at some time around the age of 30. I began to realize that Gary'€™s message wasn'€™t what you should be doing, rather, what he is doing and how it works for him. It all seems so obvious, however, at the time, I couldn't distinguish my ass from my elbow. Making Unlikely Connections Social media has allowed us to connect to people from all walks of life, all over the globe,at any time we want. Twitter has really allowed me to make global connections that would have been nearly impossible to cultivate any other way. Of course, this doesn’tcome through osmosis. (Not sure if that even make sense, but my dadused to tell me all the time, so its become a habit. Thanks pops.) I was fortunate enoughto connect with Gary on numerous occasions here and there on socialmedia channels. Quick tip: if you’re looking to get on someone'€™s radar, add value to their conversations. If they see no value inwhat you have to say, you won’t land on their radar anytimesoon. Gary is no different. Gary takes note of people that interact with his posts, people that comment, people that share and people that add real value to the conversations. This couldn'€™t have been more evident after my interview with him. The VaynerMedia Experience I can'€™t say enough great things about how awesome the team is at VaynerMedia. From the moment Amy Schmittauer and I walked in the door, we were treated great. We were a bit early, so we were asked to hang tight in the lounge while the smiling young lady offered us water and other beverages. As show time got closer,D-Rock and India came out to greet us and welcome us to the office. (We got to record in the same room Gary records all his episodes of #AskGaryVee. Pretty freaking cool.) As hard at work the employees are, they make time to say hi, flash a smile or offer you something to make you comfortable. Mad props to Gary and team for building an awesome environment for people to actually want to beat work and be happy to be there.

Susan Young an award-winning publicity strategist with 30 years of experience. She is a certified practitioner in Neurolinguistic Programming (NLP) and has been named one of the 'Top 75 Badass Women on Twitter'

For Brand Boost Podcast listeners, check out the #30/30 content guide with this link:  https://www.sueyoungmedia.com/pl/68527

Here's my favorite: the “How to Get Your Press Pass” video training mini-class, please use this link: http://bit.ly/2Dzm5QT

"Communication Nation" on Facebook. https://www.facebook.com/groups/communicationnation/

I had the pleasure of talking to Austin Rief, co-founder of Morning Brew, a business newsletter, on the rise of newsletters and why the medium is working in the age of video and other visual content.

Morning Brew is a daily email newsletter delivering the latest news from Wall St. to Silicon Valley. As opposed to traditional business news that is dense and dry, Morning Brew makes staying up-to-date fun and simple, giving you everything you need to know in an enjoyable 5 minute read.

Subscribe to Morning Brew using my link: http://vincenzolandino.com/morningbrew

Meet the winery that's changing the world!

The wait is over. We’re excited to unveil an exciting episode bringing to you a new way of making and selling wine.  

Gary Vaynerchuk along with Nate Schroetter and Jon Troutman grew tired of wine lovers in the US being forced to pay too much for a great bottle. The traditional channels add big mark-ups to the price of wine, and too often, the farmers who pour their soul into producing great bottles are forgotten about.  Empathy Wines is a result of their empathy for The Farmer, and empathy for You, the wine drinker. 

They're working with quality-conscious and sustainable grape growers in great regions of California, to produce incredible bottles of rosé, white, and red blends that ship direct to your doorstep.  

Tor the top Club Empathy customers, they've created a personal Wine Concierge service. Need help selecting a special bottle of Cabernet to gift your father-in-law for the holidays? Planning a trip to wine country and want VIP access to tasting rooms? They actually give you a private number to text for any wine inquiry you have.  For more details, head to empathywines.com. 

I had the chance to sit down with the Director of Digital Media for the Columbus Blue Jackets, TJ Ansley, and talk about the changes in sports media today as well as what it takes to remain relevant as a sports team.

The Brand Boost podcast is back! Welcome to a complete business audio experience. On this episode, my wife, Amy Schmittauer Landino, joins me to discuss the Business of Marriage and how your significant other becomes an extension of your brand. Amy Landino is an award-winning YouTuber, best selling author, and professional keynote speaker.

Pat Flynn is an incredible thought leader in the passive online income industry and has finally put his methodologies in his first book: Will It Fly. Today we talk about the process of writing that book and how it’s changing the lives of people all over the world who are getting more time back in their lives with new revenue opportunities. About Vincenzo Landino: Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Aftermarq, a digital ad agency specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo’s portfolio includes a 1 billion impression campaign launch for Applebee’s as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph. Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker.

There is a vibrant and growing movement of self-reliant, creative and ambitious women and men of all ages - freelancers, entrepreneurs, digital nomads, artists, and contract workers - who've declared independence from the traditional corporate world. They have chosen to pursue their passion, take control of their work lives, and enjoy the freedom that comes with this lifestyle. This is the Freedom Economy revolution. Who is Scott Monty? Scott Monty is an internationally recognized leader in digital communications, digital transformation, social media and marketing. As CEO and co-managing partner of Brain+Trust Partners, he addresses and advises businesses and groups about the power of humanity in business, particularly through digital transformation and strategy. Scott spent six years as an executive at Ford Motor Company, as a strategic adviser on crisis communications, influencer relations, marketing, customer service, innovative product launches and more. He also has a another decade and a half of experience in communications and marketing agencies. Scott's clients have included Walmart, IBM, Reebok, Coca-Cola, and Google, and The Economist ranked him as #1 atop the list of 25 Social Business Leaders. He most recently ran Scott Monty Strategies. He is a board member of the American Marketing Association and an adviser for a number of Silicon Valley companies. He writes about the changing landscape of business, technology, communications, marketing and leadership at ScottMonty.com, and edits and produces the widely acclaimed weekly newsletter and podcast The Full Monty.   What is Spera.io? Spera is developing a full-service digital office platform that will significantly improve the freelance work style. Get a free 30-day trial of the Spera platform and the free Freedom Economy report by heading over to brandboostcast.com/freedom  Manage Projects The lifeblood of the Independent. View your open projects, track your progress, manage users, and keep up on your goals with the Spera Project Management tools. Get Paid Fast More money, no problem. Offer clients the ability to pay you via the Spera Platform Payments offering. Collect Checks, Credit Cards, and ACH via text, email, and through the Spera Platform. Tasks to Invoices Show me the money. Migrate your project tasks directly to customizable invoices with the Spera Platform Invoices tool. Robust Mobile App Independents on-the-go. Access your Spera account from your mobile phone and remotely send off and collect payment on your latest invoice. Manage Clients It's all about your people skills. Keep track of projects for former, current, and potential clients with the Spera Platform. Access to Capital Build your business. Help your business grow by receiving exclusive access to growth capital with Spera's special lending partners. Who is Vincenzo Landino? Vincenzo is an e

Buy Kathy's book, "Stop Boring Me!: How to Create Kick-Ass Marketing Content, Products and Ideas Through the Power of Improv"   -- You – the business owner, CEO, CMO, executive – have BIG, bold ideas to share. Your big story and bold purpose can get lost in all the marketing noise. You deserve marketing storytelling that honors you, and illustrates how you help customers be better. People buy services, so the most important connection you must make is a human one. Kathy helps organizations and hard-working entrepreneurs – people just like you – turn jargon-monoxide into compelling marketing stories that connect people to your brand and move them to take action. People want to see themselves in your story. They want to be inspired, feel hope, and, sometimes they want to laugh! You have a bigger story to tell customers. With Kathy, you'll create marketing with a human soul. That means marketing storytelling, facilitation and humor for better content, communication, and connection. Kathy also humanizes internal communication, culture, and training because great marketing starts internally. Common Challenges Kathy Can Help Solve Uncovering, framing, articulating and getting big stories out there Strategy challenges with content – telling the right stories in the right places Turning teams into better storytellers with training – branding, HR, marketing, sales, engineering Brainstorming memorable ideas for story, content, products – Kathy uses improvisation to get results -- Buy Kathy's book, "Stop Boring Me!: How to Create Kick-Ass Marketing Content, Products and Ideas Through the Power of Improv" -- Who is Vincenzo Landino? Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Aftermarq, a video consultancy specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo’s portfolio includes a 1 billion impression campaign launch for Applebee’s as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph. Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker. Voice Over Artist, Rachel Creveling Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com. Enjoy the podcast? Give us a rating or a review on iTunes!

Social Media crowdsourcing at its finest. Help support the Brand Boost Podcast here --> patreon.com/brandboost How to Copy Netflix After working in Marketing at Netflix for eleven years, todays guest, Barry Enderwick, frequently got asked to have conversations about the Netflix he knew, its transition to what it is doing now, and how it is structured. The undercurrent of these questions is always the same: how can the magic of Netflix’s meteoric success be recreated? Netflix seems like they can do no wrong. They are fearlessly expanding internationally and creating some of the most compelling entertainment available anywhere and being rewarded with continued record share prices and revenues. Who wouldn’t want to replicate that? Andiamo! Links of Interest: Read Barry's full analysis with links to company culture deck Kaizen Creative Partnership @kaizenbarry About Vincenzo Landino: Vincenzo Landino is a brand correspondent, speaker, and live streaming strategist. He has worked with brands such as Applebee’s, Barilla Pasta, DC United, Tinder and more! Voiceover Artist, Rachel Creveling Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.   The Brand Boost Podcast mission The Brand Boost podcast is the show for brands looking to create the ’start-up sexy’ marketing ideology all while commanding total brand appeal.   About Fifty 2 Creative Fifty 2 Creative is a Digital Media Agency that focuses on brand amplification, customer experience and storytelling through various digital platforms. We strive to master the ins and outs of your business, who your ideal customer is and how to deliver the best experience to them every time. We take a unique approach to each client knowing full well that every business has different needs in the digital marketplace. Above all else, Fifty 2 Creative's mission is to build long-lasting, meaningful relationships. Our clients are part of our family, not just another checkmark in our portfolio. Social Media crowdsourcing at its finest. Help support the Brand Boost Podcast here --> patreon.com/brandboost Enjoy the podcast? Give us a rating or a review on iTunes!

When we had the opportunity to chat with the Entrepreneur on Fire, John Lee Dumas, we couldn't have been more excited. John is the epitome of consistency and is known for his podcast that provides content, every day. Where 93% of podcasts fail to hit 8 episodes, John is nearly at 1200! From Army Officer to Corporate Finance and now a podcaster, John has words that every entrepreneur must live by. Andiamo! About John Lee Dumas John Lee Dumas is the Founder and Host of EntrepreneurOnFire, awarded 'Best of iTunes 2013'. John interviews today's most inspiring and successful Entrepreneurs 7-days a week and has been featured in Forbes, INC, & TIME Magazine. John has turned EntrepreneurOnFire into a business that generates over $200,000 a month & shares all the details via his monthly income reports at EOFire.com/income. John also founded the #1 Podcasting community in the world; Podcasters' Paradise; a community where over 1200 Podcasters learn how to create, grow, and monetize their podcast in a supportive environment. EntrepreneurOnFire generates over 750,000 unique listens a month & recaps of these 700 plus episodes and MUCH more can be found at EOFire.com. Vincenzo’s Italian Lesson of the Day: “ricevuto come un cane in chiesa” –> good luck!   Here's a colorful phrase: ricevuto come un cane in chiesa, which literally translates to, “received like a dog in church.” It’s similar to the English “like a whore in church,” but the alliteration in the k sounds of come, cane, and chiesa seem to give it more power. Example: What did your parents think of your American boyfriend arriving on his Harley? L’hanno ricevuto come un cane in chiesa.

How Bad Do You Want It? Amanda Bayerle is a health and fitness coach and host of the "How Bad Do I Want It?" podcast, along with her husband, Nicholas. The How Bad Do I Want It podcast features inspiring stories of men and women who made their dreams a reality. Amanda and Nicholas Bayerle have a mission to help you grow your personal/business development and see greater success! You will find success hacks and inspiring stories twice a week along with Q and A Friday, where you ask the questions and we answer them. If you want to grow, challenge yourself and learn from entrepreneurs such as Michael O'Neal, Joel Brown, and Kate Erickson then you will love this podcast. Amanda gives us tips on staying healthy and running your own business as well as how to have a successful business with your significant other! Tips on staying healthy while running a business: Be sure to have someone holding you accountable. Greater success comes when you feel you MUST stay healthy. Hydrate! When you aren't properly hydrated, you tend to eat more. You also can get "foggy brain" when not hydrated. In order to stay consistent, choose a fitness routine you enjoy. Tips on having success with your significant other in business: You can be each other's cheerleader and accountability partners Celebrate wins together Listen through till the end as Amanda gives away a special gift! (If you miss it, it's right here: www.thetruechallenge.com/videoseries) Find Amanda here: Twitter www.thetruechallenge.com Andiamo!

Are you wondering if your business should invest time and money into Periscope? Need help telling a story in this new medium? The secret sauce is in the instant, live connections. Join Vincenzo Landino with business leaders from SAP, Experian and Atmel as they reveal how global businesses are harnessing the power of Periscope through storytelling and disruption. You’ll walk away with real case studies and actionable tips on how to implement a live streaming strategy for your brand while sharing your brand story using Periscope to engage your community in real-time. By Vincenzo Landino (@vincenzolandino) with Michael Delgado (@mikedelgado)(Experian), Ursula Ringham (@Ursula_Ringham) (SAP), Artie Beavis (@ArtieBeavis)(Atmel Corporation), and Adam Rucker (@adamrucker) (Southwest Airlines) About Vincenzo Landino: Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Fifty 2 Creative, a digital ad agency specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo’s portfolio includes a 1 billion impression campaign launch for Applebee’s as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph. Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker.

Digital Marketing Tips from Taylor Swift, Nine Digital Marketing Stats and Facebook Live Expands In this episode, Vincenzo dives into digital marketing tips from Taylor Swift, including: Use FOMO for good Take the time to appreciate your consumers Create special experiences. We also take a look at nine intriguing digital marketing stats from this past week. Here they are in quick format: Social video continues to explode. Facebook reports over 100 million video views daily! Apartments.com finds success early on with their Super Bowl ad and, so far, their teaser ad has generated 370,000 YouTube views. The 2016 election is the mobile election. 67% of Hispanics and 60% of black voters visit political sites on their mobile devices, per a report from the Interactive Advertising Bureau. Millennials unlock their phones 200 times a day! Now, lock-screen advertising company, Unlockd, is attracting brands like Levi's, Starbucks and Hulu. Smartphone and tablet search dominated Q4. Mobile accounted for 52% of Google clicks. OTA said that 91% of data breaches in the first part of 2015 could have been avoided if the companies had done their technical due diligence. Facebook goes native, and native ad formats make up more than 80% of impressions. Hilary Clinton and Bernie Sanders battle it out on social. Democratic presidential hopeful Bernie Sanders has more than 2.5 million Facebook fans, besting rival Hillary Clinton's 2.2 million. But Clinton has 5.24 million Twitter followers, easily beating Sanders (1.24 million) on the microblogging site. Meanwhile, they are generally even on Instagram—Hillary has 762,000 followers, edging Bernie, who has 635,000.  Trump and Cruz continue to battle it out on live streaming video platforms. Donald Trump and Ted Cruz using Facebook's new live streaming feature. The moves seem wise considering Trump has almost 5.5 million fans on the site, and Cruz has 1.8 million fans. Trump, meanwhile, has 198,000 followers on Periscope to Cruz's 25,000 on the livestreaming app. Andiamo!   About Vincenzo Landino: Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand storytelling through digital and social media. Vincenzo is also the host of the Brand Boost Podcast, a podcast designed for businesses looking to take marketing to the next level by learning from those doing it. Vincenzo is also a speaker and brand correspondent, working with brands like Applebee’s, Tinder, DC United, Barilla Pasta, BeastGrip and more. Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker. Voice Over Artist, Rachel Creveling Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at 

In Park Howell's 30+ years in advertising, he has found that deep down people know the purpose of their organization. The problem is, it’s buried beneath the day-to-day business milieu. Busy executives don’t take the time to bring their core brand story to the surface, share it with their employees and customers, and delight in the dynamic business growth that follows. Park has experienced the transformational power of business storytelling when he took a tiny water conservation campaign in Mesa, AZ, and created the largest outreach effort of its kind in North America with more than 400 private and public entities adopting the program. With brand storytelling, Park has helped Goodwill of Central Arizona grow from 24 stores generating $17 million in annual revenue in 2003 to more than 60 stores earning more than $125 million in revenue by 2015. His business storytelling launched Coca-Cola’s ecodriving initiative among its 60,000 fleet drivers and support staff. Coke enjoyed double the savings on fuel and maintenance than projected due to the embrace of the program by its employees. Download Park Howell's Business of Story Workbook   Subscribe to the Business of Story Podcast   What is the Story Cycle Process?     Who is Vincenzo Landino? Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Aftermarq, a video consultancy specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo’s portfolio includes a 1 billion impression campaign launch for Applebee’s as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph. Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker. Voice Over Artist, Rachel Creveling Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com. Enjoy the podcast? Give us a rating or a review on iTunes!  

18 Things Mentally Strong People Do My uncle left this for me before he left Florida. It was a snippet from a Forbes article about what mentally strong people do.  Being in the midst of the Freedom Economy Series, I thought this was something that all independent workers, entrepreneurs and freelancers could use. Get 30-days FREE of spera.io by clicking here. Here are the 18 things mentally strong people do. What do you do well? What do you need to work on? 1. They move on. They don't waste time feeling sorry for themselves. 2. They keep control. They don't give away their power. 3. They embrace change. They welcome challenges. 4. They stay happy. They don't complain. They don't waste energy on things they can't control. 5. They are kind, fair and unafraid to speak up. They don't worry about pleasing other people. 6. They are willing to take calculated risks. They weigh the risks and benefits before taking action. 7. They invest their energy in the present. They don't dwell on the past. 8. They accept full responsibility for their past behavior. They don't make the same mistake over and over. 9. They celebrate other peoples success. They don't resent that success. 10. They are willing to fail. They don't give up after failing. They see every failure as a chance to improve. 11. They enjoy their time alone. They don't fear being alone. 12. They are prepared to work and succeed on their own merits. They don't feel the world owes them anything. 13. They have staying power. They don't expect immediate results. 14. They evaluate their core beliefs and modify as necessary. 15. They expend their mental energy wisely. They don't spend time on unproductive thoughts. 16. They think productively. They replace negative thoughts with productive ones. 17. They tolerate discomfort. They accept their feelings without being controlled by them. 18. They reflect on their progress every day. Let us know your thoughts. Tweet at us. Who is Vincenzo Landino? Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Aftermarq, a video consultancy specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo's portfolio includes a 1 billion impression campaign launch for Applebee's as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph. Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker. Who is Amy Schmittauer? Amy Schmittauer is producer of Savvy Sexy Social, a YouTube series dedicated to helping you lift your day so you can love your life. This proactive lifestyle channel has amassed a community from over 179 countries whose viewers have contributed more than 3 million views. A co-founder and video marketing consultant at Aftermarq, Amy has helped clients discover brand awareness through video blog content and is writing her 

Kelly Roach is the founder of Kelly Roach Coaching, a rapid growth coaching and consulting company for business owners, entrepreneurs, and executive leaders.   A few years ago Kelly was successful, but was yearning for more. She knew she was meant for something bigger, and wanted to create a business that allowed her to serve others, make a difference, and create unlimited income while doing it. After personally producing more than $30 million in sales in record time, Kelly charged to the top of a global Fortune 500 firm, netting 7 promotions in 8 years. That’s when she launched Kelly Roach International, to help businesses do the extraordinary by using innovative strategies to rapidly increase productivity and profits.   Kelly is committed to empowering individuals to create freedom through building a business that nurtures their dreams, brings deep fulfillment and, most importantly, allows them to enjoy an extraordinary quality of life. Her philosophy is deeply rooted in helping others accomplish personal and professional success without compromising the ability to live a balanced, rich life.   Get Kelly's book, Unstoppable, here: http://www.amazon.com/dp/B01BPH9N0E/ About Vincenzo Landino: Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Aftermarq, a video consultancy specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo’s portfolio includes a 1 billion impression campaign launch for Applebee’s as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph. Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker. Voice Over Artist, Rachel Creveling Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com. Enjoy the podcast? Give us a rating or a review on iTunes!

On today's show, we talk to Ryan Sonnenberg, Digital Marketer for SAP North America, and also a millennial. We talk to Ryan about how he is making the unconventional happen at such a giant enterprise multi-national corporation. Some of his answers may sound incredibly simple to implement, but the bottom line is that you have to get out there and do it to get the attention of the managers and bosses above you.

It’s another day of the week that ends in “day”. It’s the first day of the weekend. But for entrepreneurs, Saturday’s don’t exist.

Some have said that the secret to happiness is having low expectations. I’m going a step further and saying that expectations will kill you. I suffered from putting high expectations on everyone I met. A new friend. Why didn’t they make plans to hang out? A new business prospect. Why aren’t they responding to the proposal? An employee. Why aren’t they going above and beyond? Why, why, why!?

Without Net Neutrality, cable and phone companies could carve the internet into fast and slow lanes. An ISP could slow down its competitors’ content or block political opinions it disagreed with. ISPs could charge extra fees to the few content companies that could afford to pay for preferential treatment — relegating everyone else to a slower tier of service. This would destroy the open internet.

Seriously, how can I keep you listening to this podcast? Is it even worth publishing here anymore? Let me know!

 

Amazon.com Inc. will acquire Whole Foods Market Inc. for $13.7 billion, a bombshell of a deal that catapults the e-commerce giant into hundreds of physical stores and fulfills a long-held goal of selling more groceries. Amazon agreed to pay $42 a share in cash for the organic-food chain, including debt, a roughly 27 percent premium to the stock price at Thursday’s close.

PewDiePie has been in the news as of late for insensitive videos he created off the backs of a partnership with Disney and as part of the Google Preferred Advertiser Program. 

With both brands dropping him, many have asked: "how can brands be safe from influencers?" 

In this riveting discussion Rob Hix and Vincenzo Landino are joined by Roberto Blake and Chris Brogan as they discuss this with a live audience.

Articles of reference:

Washington Post

Forbes

Chris Brogan

Brian Fanzo joins Vincenzo Landino on the Brand Boost Podcast to talk about LinkedIn's new changes, Facebook's LIVE updates and the future of live video.

About Brian Fanzo

 

When Kathy Klotz-Guest approached me about doing a co-created piece of content, I wasn’t sure what to think. A co-written piece of content, like a blog? I know it’s been done before, but wasn’t sure what we’d have in common enough to get two trains of thought down into one post.

Of course, you must try everything at least once in life, so I decided to roll with this. Besides, how painful could it be? Kathy is a rockstar, hilarious and super smart. Plus, she just wrote a book, so I knew she could help with the whole writing thing. Oh yea, go get her book here.

The Setup

Kathy Klotz-Guest and I chatted a few weeks back on the Brand Boost Podcast. In fact, that episode is so good, here it is for you to listen to:

We chatted about improv and marketing, Happy Days, how “human” – yes, still an important word – has also ironically jumped the marketing shark in many ways, and why all marketers should think like improvisers whose central tenet is “yes and.” That is how improvisers build scenes together. This means you accept a statement made to you and add onto that idea so you are co-creating in a purposeful way.

I’m a great improviser. Kathy is the improv queen. This was a match made in content heaven.

Of course, we also talked about all of this in the context of Kathy’s new book: “Stop Boring Me! How to Create Kick-Ass Marketing Content, Products and Ideas Through the Power of Improv.”

Kathy believes this, and I couldn’t agree more: every marketer and businessperson, for that matter, should take an improv class.

So, we chatted, it was a great conversation and when we were almost done chatting, we talked excitedly about how improv is fundamentally about being collaborative. The recording stopped, and there we were, talking for another 30 minutes about this stuff. Naturally, we were both uber-excited about this new-found friendship and realized that this is how content creation can be better.

What’s ironic is that this flies in the face of a very specific barrier to being more open and more collaborative with other parts of the organization and with customers for creating great content – control. In short, companies that think they control the brand are not only misguided (there is no such thing); they are getting in their own way when it comes to creating better content with others.

Here we were, Kathy and I, ‘yes-and-ing’ each other on an idea that needed to be written. And that conversation inspired the list below. And, in true “improv” fashion, we wanted this article to be a collaborative effort as well. Kathy started some of the ideas, I added and we polished it up for our audiences.

Without further adieu…

The Ten Brand and Content Commandments 

 

The customer always has the final word on the brand. It doesn’t matter what you say about your brand or products, if your customers aren’t happy or advocating for you, you h

We all know the players:

• YouTube
• Facebook
• Twitter
• Instagram
• Snapchat

Even though we may know them, do we realize how much the influence our buying decisions? More so, which platforms are driving the most buying decisions?

Join Rob Hix and Vincenzo Landino as they discuss this with a live audience.

In the world of ephemeral content, brands must know how to succeed with broadcasts that may not have a long shelf life after its original stream.

 

This is the time of year when everybody creates “prediction posts.” Here’s the number one marketing prediction seen everywhere: “This is the year of Facebook Live. Companies will move their content production to live video.”

Mark W. Schaefer doesn’t agree. What’s the reason a company would NOT do live video?

1. Legal constraints
2. Cultural constraints
3. Talent constraints

Those obstacles don’t go away in a year, or even two years. Will there be an increase in live video? Of course. That seems like a pretty safe prediction. Will there be a transformation in 2017? No. It’s a couple of years away.

Here is Mark's original article: https://www.businessesgrow.com/2016/12/19/facebook-live/

Who is Mark W. Schaefer?

Mark W. Schaefer is a globally-recognized speaker, educator, business consultant, and author who blogs at {grow} — one of the top marketing blogs of the world. Mark has worked in global sales, PR, and marketing positions for 30 years and now provides consulting services as Executive Director of U.S.-based Schaefer Marketing Solutions.  He specializes in marketing strategy and social media workshops and clients include both start-ups and global brands such as Adidas, Johnson & Johnson, Dell, Pfizer, The U.S. Air Force, and the UK government.

Mark has advanced degrees in marketing and organizational development and holds seven patents. He is a faculty member of the graduate studies program at Rutgers University and is the author of five best-selling marketing books: Social Media Explained, Return On Influence, Born to Blogamazon.com/e/ir?t=schaemarkesol-20&l=as2&o=1&a=0071811168" alt="" width="1" height="1">, The Content Code,na.amazon-adsystem.com/e/ir?t=schaemarkesol-20&l=am2&o=1&a=0692372334" alt="" width="1" height="1"> and The Tao of Twitteramazon.com/e/ir?t=schaemarkesol-20&l=as2&o=1&a=0071802193" alt="" width="1" height="1">, the best-selling book on Twitter in the world. Return On Influence was named to the elite “Top Academic Titles” of the year by the American Library Association, which declared it an “essential” and “pathfinding” book. Content Code was named one of the top five marketing books of 2015 by INC magazine. His books are used as textbooks at more than 50 universities, have been translated into 12 languages, and can be found in more than 750 libraries worldwide.

He is the co-host of The Marketing Companion, one of the top 10 marketing podcasts on iTunes.

Mark is the seventh-most mentioned person by CMO’s on Twitter and is among the Top 10 most re-tweete

Spera is developing a full-service digital office platform that will significantly improve the freelance work style.

Get a free 30-day trial of the Spera platform and the free Freedom Economy report by heading over to brandboostcast.com/freedom 

• Manage Projects
  • The lifeblood of the Independent. View your open projects, track your progress, manage users, and keep up on your goals with the Spera Project Management tools.
• Get Paid Fast
  • More money, no problem. Offer clients the ability to pay you via the Spera Platform Payments offering. Collect Checks, Credit Cards, and ACH via text, email, and through the Spera Platform.
• Tasks to Invoices
  • Show me the money. Migrate your project tasks directly to customizable invoices with the Spera Platform Invoices tool.
• Robust Mobile App
  • Independents on-the-go. Access your Spera account from your mobile phone and remotely send off and collect payment on your latest invoice.
• Manage Clients
  • It's all about your people skills. Keep track of projects for former, current, and potential clients with the Spera Platform.
• Access to Capital
  • Build your business. Help your business grow by receiving exclusive access to growth capital with Spera's special lending partners.

Spera is developing a full-service digital office platform that will significantly improve the freelance work style.

Get a free 30-day trial of the Spera platform and the free Freedom Economy report by heading over to brandboostcast.com/freedom 

• Manage Projects
  • The lifeblood of the Independent. View your open projects, track your progress, manage users, and keep up on your goals with the Spera Project Management tools.
• Get Paid Fast
  • More money, no problem. Offer clients the ability to pay you via the Spera Platform Payments offering. Collect Checks, Credit Cards, and ACH via text, email, and through the Spera Platform.
• Tasks to Invoices
  • Show me the money. Migrate your project tasks directly to customizable invoices with the Spera Platform Invoices tool.
• Robust Mobile App
  • Independents on-the-go. Access your Spera account from your mobile phone and remotely send off and collect payment on your latest invoice.
• Manage Clients
  • It’s all about your people skills. Keep track of projects for former, current, and potential clients with the Spera Platform.
• Access to Capital
  • Build your business. Help your business grow by receiving exclusive access to growth capital with Spera’s special lending partners.

Key Takeaways

1. Don't skimp on paid media. In order to ensure you are reaching your target audience, understand you must spend some money on ads. 
2. Utilize influencers that have their own built in network of followers.

Get 30 days FREE of the Spera platform by clicking here

We are at the front-end of a revolution in work and the pursuit of freedom is its driving force.

There is a vibrant and growing movement of self-reliant, creative and ambitious women and men of all ages - freelancers, entrepreneurs, digital nomads, artists, and contract workers - who’ve declared independence from the traditional corporate world. They have chosen to pursue their passion, take control of their work lives, and enjoy the freedom that comes with this lifestyle.

This is the Freedom Economy revolution.

The Brand Boost Podcast has partnered with Spera.io to bring to you a deeper look inside the revolution known as the Freedom Economy. Over the course of the next few months, we’ll dive deeper into the minds and stories of folks that have chosen freedom over “cushy” 9-5 jobs.

Who is Koka Sexton?

A recognized expert in social marketing and lead generation that has produced revenue for B2B companies, Koka has continued to make generating new business the focus of social media. 

Finding creative ways to plan, develop and execute communications, social media and content marketing campaigns that break through the noise and provide value to buyers in excess of what they expect.

Koka is the expert in social selling. Some would say he is the reason social selling exists, he would say that social selling existed once the internet was created. 

What is Social Selling Labs?

Social Selling Labs works with companies to align sales and marketing actions to increase revenue. A process of analysis, content creation and social media distribution followed up with metrics that have a business impact.

Social Selling Labs. Using data and technology to increase revenue. Build your sales pipeline. Forever.  

What is Spera.io?

Spera is developing a full-service digital office platform that will significantly improve the freelance work style. Get a free 30-day trial of the Spera platform by heading over to brandboostcast.com/freedom 

• Manage Projects

  • The lifeblood of the Independent. View your open projects, track your progress, manage users, and keep up on your goals with the Spera Project Management tools.

• Get Paid Fast

  • More money, no problem. Offer clients the ability to pay you via the Spera Platform Payments offering. Collect Checks, Credit Cards, and ACH via text, email, and through the Spera Platform.

• Manage Projects
  • The lifeblood of the Independent. View your open projects, track your progress, manage users, and keep up on your goals with the Spera Project Management tools.
• Get Paid Fast
  • More money, no problem. Offer clients the ability to pay you via the Spera Platform Payments offering. Collect Checks, Credit Cards, and ACH via text, email, and through the Spera Platform.
• Tasks to Invoices
  • Show me the money. Migrate your project tasks directly to customizable invoices with the Spera Platform Invoices tool.
• Robust Mobile App
  • Independents on-the-go. Access your Spera account from your mobile phone and remotely send off and collect payment on your latest invoice.
• Manage Clients
  • It’s all about your people skills. Keep track of projects for former, current, and potential clients with the Spera Platform.
• Access to Capital
  • Build your business. Help your business grow by receiving exclusive access to growth capital with Spera’s special lending partners.

Heather Ann Havenwood, CEO of Havenwood Worldwide, LLC and Chief Sexy Boss, is a serial entrepreneur and is regarded as a top authority on internet marketing, business strategies and  marketing. Since marketing her first online business in 1999, bringing together clients and personal coaches, she has played an active role in the online marketing world since before most even had a home computer.

In 2006 she started, developed and grew an online information marketing publishing company from ground zero to over $1 million in sales in less than 12 months. Starting without a list, a product, a name or an offer, Heather Ann molded her client into a successful guru now known as an expert in his field.

Heather Ann has been named by a few as an ‘Icon Creator’ or the ‘Wizard Behind the Curtain’. She has instructed, coached and promoted hundreds of entrepreneurs leading them down the path to success. She has produced and managed over 350 seminars and events and hosted tele-seminars with many top online thought leaders such as Richard Flint, John Alanis, Susan Bratton, Alicia Lyttle, Tom Antion, Alex Mandossian, Legend Joe Sugarman, Anthony Blake, David Lakhani, Robert Shemin and many others.

Heather Ann currently is the Author of…Sexy Boss: How the empowerment of women is changing the Rule Book for sex, money and success (available on Amazon click HERE!)  and The Game of Dating and How to Play it: A rule book for divorced men stepping back into the game.

Heather Ann Havenwood is smart, sexy, savvy and now stepping out from behind the curtain to educate, enlighten and empower women entrepreneurs to grow or start an online business and live a fearless and fulfilled life.

About Vincenzo Landino:

Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Aftermarq, a video consultancy specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo's portfolio includes a 1 billion impression campaign launch for Applebee's as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph.

Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker.

Voice Over Artist, Rachel Creveling

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.

Enjoy the podcast? Give us a rating or a review on iTunes!

  Check out the latest episode!

Whether you’re looking to attract more customers, raise cash – or just make more people aware of what you do – being featured in places like the Guardian, Huffington Post or Psychologies magazine, or landing a spot on BBC Breakfast or Sky News, will help you get there quicker.

Janet Murray loves to teach how to do this – without writing endless press releases or hiring a PR firm.

Janet Murray knows what she's talking about 

Janet has spent the last fifteen years writing and editing for UK newspapers, magazines including the Guardian, Telegraph, Independent, Times, Sun and Daily Mail.

Janet has pitched (and successfully placed) countless stories in the national media and also commissioned hundreds of stories (and turned down many more).

You could say, Janet knows a thing or two about what journalists are looking for in a story (and, crucially, what they’re not).

In fact, she recently wrote a book about it: Your Press Release Is Breaking My Heart: A Totally Unconventional Guide To Selling Your Story In The Media. 

 

5 ways Janet can help you for free (or next-to-nothing)

1. Get her FREE online training program: how to write awesome press releases. 

2. Join her FREE Facebook community 

3. Read her blog

4. Listen to her podcast 

5. Buy her awesome book (it’s even got a free course with it)

About Vincenzo Landino:

Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Aftermarq, a video consultancy specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo’s portfolio includes a 1 billion impression campaign launch for Applebee’s as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph.

Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker.

Voice Over Artist, Rachel Creveling

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.

Enjoy the podcast? Give us a rating or a review on iTunes!

 

Amy Schmittauer joins me to discuss why video is right now and discusses the new show, by Aftermarq, "Afterthoughts".

What is Savvy Sexy Social?

The mission of Savvy Sexy Social is to empower brands to embrace their amazing personality and share it with the world. By sharing desired content of your target market and becoming the go-to resource for customer, you’ll discover how to build brand advocacy and engaging relationships introduced and nurtured by social media in turn building your business.

I’ve always loved the process of finding the perfect name for my creations (and pets). But I just got plain lucky with this one. When I wanted to create a resource that helps brands design a plan to effectively and relatably reach an activated and loyal audience, the words ‘savvy’, ‘sexy’, and ‘social’ truly described everything I knew I wanted to share.

SAVVY — Understanding the purpose, context and optimal techniques of building brand awareness no matter if the tools are online or off.

SEXY — Learning how to appeal to your audience online in a way that connects you to real people and makes happen or fits into relatable conversations.

SOCIAL — Discovering amazing opportunities at your disposal that you have to connect with people by finding where they’re hanging out and how to best work your brand name into the conversation.

All in all, this is a place where you can learn executable steps to discover your brand’s personality and market it across platforms in a fashion that works with the current trends of inviting conversations and telling stories.

About Vincenzo Landino:

Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Aftermarq, a video consultancy specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo’s portfolio includes a 1 billion impression campaign launch for Applebee’s as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph.

Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker.

Voice Over Artist, Rachel Creveling

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.

About Brian Fanzo

Any 90’s kid knows this game from getting either Red, Yellow or Blue game cartridge for their Gameboy. Or maybe you played the card game and winning the epic Mewtwo in a battle with your friends at recess was your jam. Either way, Pokèmon was a game that everyone would play and talk about.

Fast forward nearly over 25 years to 2016.

Pokèmon Go is the new rage with an added twist. Rather than move your thumbs to guide a digital character across the map, you now have to physically move around to catch ’em all. Your world is your map.

Mark Fidelman and I take a look at Pokemon Go, the craze, the opportunities and the future of Augmented Reality.

Here are the articles mentioned in the podcast:

Wall Street Journal: In ‘Pokémon Go’ Craze, How Much Profit Does Nintendo Capture?

New York Times: go-millennials-first-nostalgia-blast.html?_r=0"> Pokemon Go, Millennials First Nostalgia Blast

Wired: Pokemon Go Might Just Be the Perfect Dating App

The Guardian: Is Pokemon Go the Solution to Americas Obesity Problem

Telegraph: More People Search for Pokemon Go than Porn

Financial Times: Advertisers' Set for Piece of Pokemon Go Action

Gizmodo: It Looks Like Pokemon Go is Seeking McDonalds Partnership

Andiamo!

Find Mark here:

YouTube: www.youtube.com/fanaticsmedia

Twitter @markfidelman

Instagram @markfidelman

Mark's Book: SOCIALIZED! Adapt, Evolve, Influence

Mark's Forbes Column: Socialized and Mobilized

About Vincenzo Landino:

Vincenzo Landino is an entrepreneur, speaker and host of the Brand Boost Podcast. Vincenzo is the the co-founder and Creative Director of Aftermarq, a video strategy consultancy that specializes in brand amplification storytelling through video and live streaming. With experience as a brand correspondent, Vincenzo’s portfolio includes a 1 billion impression campaign launch for Applebee’s as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph.

Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker.

About Aftermarq<

Ever spend 5, 10 or even 20 hours writing a high quality blog post only to watch it fall by the wayside?

Your new post fails to attract social shares, traffic or email subscribers.

It’s the ultimate reason most bloggers quit after 3 months.

So what should you do?

Spend years honing your writing skills?

Make a deal with the devil, go to sleep a nobody and wake up an Influencer?

But what if there was a way…

To drive more traffic and subscribers to every post you publish, to know with utmost certainty that every post you publish will crush it before you write it?

Well, there is:

Content promotion.

About Cody Lister:

When Cody Lister graduated, he stayed in New York to start his career in corporate finance. When Cody was 24, he caught an intense case of the startup bug and changed careers to work at two startups, one in financial research and news and another in social media reputation management. Before Cody worked at the social media reputation management company, he started managing pay per click ads for small and medium-sized businesses.

Along the way, Cody found out that he had a knack for optimizing online ads! Once he left the social media company, Cody ramped up his pay per click advertising clients to turn it into a full-time business. Along the way, he learned how to write “epic” content and guest posts by following what the other top blogs were doing. (That means he jumped from “Financial Analyst” to “Marketing Director” to “CEO” as my job title)

The issue then became scaling up. He's always had fire in my belly for helping small businesses and he love the impact paid search, content marketing and guest blogging can have on a business’ bottom line. But he knew if he wanted to grow his business and make more money, he would need to find larger corporate clients that could pay him bigger fees.

About Vincenzo Landino:

Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Aftermarq, a video content consultancy specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo’s portfolio includes a 1 billion impression campaign launch for Applebee’s as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph.

Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker.

Voice Over Artist, Rachel Creveling

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.

Enjoy the podcast? 

What we accomplish in life is determined by our relationships—what we do with or through others…and who we spend the most time with. Understanding how to build extraordinary relationships … be generous … vulnerable … authentic … and accelerate intimacy are the X factors that will shape your personal and professional legacy.

Jason is a top business and executive coach. He's a leading expert on human behavior, influence, sales, networking and leadership. At the heart of his strategy is the understanding that people and your relationships are your true "wealth." Everything we accomplish in life is with or through other people. He works with experts, entrepreneurs and executives to help them get known and stand out by building key skill sets and right relationships, creating their brand platform and purpose (including helping them get to the next stage in their business/career), and improving their business strategies/processes. You can reach him at www.BeExtraordinary.tv and to get free networking, personal branding and other free guides. His bestselling book, Social Wealth, the how-to-guide on building personal and professional relationships, has sold more than 32,000 copies, has been #1 in four business and self-help categories, and has more than 125+ five star reviews. He is a frequent contributor to publications such as Brazen Careerist, The Good Men Project, Under30 CEO, KillerStartups, YourTango, Inspirationfeed, and many others. He's been a guest on more than 60+ podcasts. Jason speaks to groups and organizations on: *Networking and building influential and meaningful relationships with customers, prospects, donors and other critical business relationships *Building social, communication, and emotional skill sets *Developing authentic influence, charisma and persuasion *Leadership Has his J.D. and Masters in Communications from Syracuse University, and his B.A. from Indiana University in Bloomington. He has built a network of 30,000 people locally, and double that across the world. He enjoys traveling, great food, philanthropy, the arts, meeting new people, Dallas Mavericks and Cowboys, and spending time with his friends and Jack Russell Terrier, Napoleon.

About Vincenzo Landino:

Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Aftermarq, a video content consultancy specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo’s portfolio includes a 1 billion impression campaign launch for Applebee’s as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph.

Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker.

 

Voice Over Artist, Rachel Creveling

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.

Enjoy the podcast? Give us a rating or a review on iTunes!

Rescuing small businesses is all the rage on television. Whether its Jon Taffer with Bar

Rescue, or Tabitha Coffey’s Salon Takeover. Despite the fact that none of them do it, these TV

shows are fueling interest in a new trend. Move over Real Estate Flippers, Ace Chapman is

building a nationwide group of business flippers.

Ace bought his first business at 19 with some savings from a summer job and caught the

business buying bug. He leveraged $3,000 he saved working the summer before college into

buying a business for $70,000. Over the last 16 years he has bought 40 businesses.

Everything ranging from a Mortgage Company to a Clothing Retailer.

And right now he is seeing an explosion in the market for businesses under $2,000,000. “There are millions of Baby Boomer business owners who will bring their business to market in the next decade so they can retire. During the recession, many baby boomers wanted to sell their company but decided to hold off until better economic times.”

At the same time many entrepreneurs are realizing the risks associated with starting from scratch are too high and are deciding to buy an existing profitable business instead.

Business sales saw a spike in 2013. While we saw a 68% increase in 2013 according to BizBuySell.com, business brokers expect 2014 to be even bigger. And while private equity firms are well positioned to take advantage of this increase in inventory, very few are paying attention to what Ace calls the Micro Private Equity Market.

Ace began working with first time business buyers of business buyers and helping them find, do due diligence, and finance small business acquisitions. “I have had a lot of people who find me and ask to invest in my deals. I’d rather show you what I am doing than take your money and have to split my returns.”

Since starting his network of business buyers he has helped members close deals all over the country. From 2 Sylvan Learning Centers in Seattle, to a Software Company in Pittsburgh and from a Fitness Gym in Huntsville to a Catholic Retailer in South Dakota were deals done in recent months by the network.

Business buyers are attracted to buying a business instead of starting one for obvious reasons.

● It’s easier to get financing to buy an existing business than to start the new

one. Bankers and investors are more comfortable in dealing with

businesses which already have a proven work results.

● Starting a new business requires investments in a period of 3 to 6 months,

and many entrepreneurs never get to the period of earning. When buying

an assisting business you have an idea of what your salary is going to be

day one.

● Business buyers do not have to go through hiring and training new

employees, developing operation systems, and marketing plans. They

start day one improving the business instead of building each department

from scratch.

 

Still, Mr. Chapman says buying a business is risky, especially if you do not know

what you are doing. “Whenever you are buying a business you are looking at the

past, there is no guarantee that those numbers reflect the future”, says Chapman.

“You should find a business broker or advisor who has your best interest at heart.

The more experience you and your advisors have the easier it is to find the hidden

landmines in any business.”

Check out more of Ace:

MoniQue “Q” Hoffman (QtheBrand) is a Restaurant and Hospitality Marketing Specialist and serial entrepreneur. Q is passionate about food, health and nutrition, food politics, as well as educating the community about a variety of edible-related topics.

Along with her enthusiasm for everything food-related, she designed an outlet to promote restaurants, hotels, as well as other businesses through QtheBrand. This company offers social media marketing, search engine optimization, website design and development, as well as graphic design, branding, and public relations. Q’s background in Culinary Arts, from Le Cordon Bleu and Nutrition Communication degree from Arizona State University, combined with her hospitality experience, have provided her with a solid foundation for marketing the greatest industry to the masses.

She is also the host of Marketing Therapy, a show that inspires real and effective communication.

Website: www.qthebrand.com

Twitter: @qthebrand

Blab: @qthebrand

About Vincenzo Landino:

Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Fifty 2 Creative, a digital ad agency specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo’s portfolio includes a 1 billion impression campaign launch for Applebee’s as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph.

Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker.

About Fifty 2 Creative

Fifty 2 Creative is a Digital Media Agency that focuses on brand amplification, customer experience and storytelling through various digital platforms. We strive to master the ins and outs of your business, who your ideal customer is and how to deliver the best experience to them every time. We take a unique approach to each client knowing full well that every business has different needs in the digital marketplace. Above all else, Fifty 2 Creative’s mission is to build long-lasting, meaningful relationships. Our clients are part of our family, not just another checkmark in our portfolio.

Voice Over Artist, Rachel Creveling

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.

Enjoy the podcast? Give us a rating or a review on iTunes!

 

 

There is a battle taking place online every day. It’s not a fight for the fate of the world… just the future of your business. A battle fought with content. A battle far too many businesses are losing. This is Content Warfare. We’re here to win the battle for attention.

Buy the Content Warfare Book

Listen to the Content Warfare Podcast

Work with Ryan

About Ryan Hanley 

Ryan Hanley is the Digital Marketing Lead for TrustedChoice.com and Managing Editor of Agency Nation, the insurance industry's leading resource for sales, marketing and automation education and training. Previously Ryan founded Hanley Media Lab, a content strategy firm helping brands grow their audience, to grow their business. Ryan is also the producer of the Content Warfare Podcast, where every week the internet's more prolific content creators share their secrets for winning the battle for attention online. He is also a professional speaker, teaching trade organizations across the US harness the power of content marketing.

About Vincenzo Landino:

Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Fifty 2 Creative, a digital ad agency specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo’s portfolio includes a 1 billion impression campaign launch for Applebee’s as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph.

Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker.

About Fifty 2 Creative

Fifty 2 Creative is a Digital Media Agency that focuses on brand amplification, customer experience and storytelling through various digital platforms. We strive to master the ins and outs of your business, who your ideal customer is and how to deliver the best experience to them every time. We take a unique approach to each client knowing full well that every business has different needs in the digital marketplace. Above all else, Fifty 2 Creative’s mission is to build long-lasting, meaningful relationships. Our clients are part of our family, not just another checkmark in our portfolio.

Voice Over Artist, Rachel Creveling

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.

Enjoy the podcast? Give us a rating or a review on iTunes!

 Being a personal trainer requires a lot of physical work.

However, it also requires focus and consistency, not only in training, but also in marketing.

Melanie Ash, of Melanie Ash Fitness, discusses how she focuses on her email marketing campaign to grow her business and how the Social Authority Membership Group has helped turn her business into a fitness powerhouse helping not only those close by in Columbus, Ohio (Amy’s hometown as well) but across the country.

 Free Program to Jump Start Fat Loss by Melanie Ash:

Sign up now to get Melanie’s Fat Loss Program

Find Melanie:

Melanie on Twitter

Melanie’s Website

Melanie on Instagram

 

Interview Notes:

“You have to make the best experience for the customer, while valuing your own time.”

“We started the email list early one, but didn’t understand what it was supposed to look like.”

“For 2015, I laid out the email list focus.”

“If you train for fat loss, you need to train for fat loss.”

About Fifty 2 Creative

Fifty 2 Creative is a Digital Media Agency that focuses on brand amplification, customer experience and storytelling through various digital platforms. We strive to master the ins and outs of your business, who your ideal customer is and how to deliver the best experience to them every time. We take a unique approach to each client knowing full well that every business has different needs in the digital marketplace. Above all else, Fifty 2 Creative’s mission is to build long-lasting, meaningful relationships. Our clients are part of our family, not just another checkmark in our portfolio.

Voice Over Artist, Rachel Creveling

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.

Enjoy the podcast? Give us a rating or a review on iTunes!

Getting Scrappy is not just the title of a book, it is a mindset shift in how businesses today must think.

It's an exciting time to be in marketing: The Internet, social media, and content marketing are powerful equalizers, resetting the playing field for businesses large and small. Yet, it's also a challenging time, with much work to do and an ever-changing array of platforms, features, and networks to master--all on a tighter budget than before. Don't get discouraged, get scrappy! Shattering the myth that only big brands can do big things, "Get Scrappy "will help you: Demystify digital marketing in a way that makes sense for your business - Do more with less - Build a strong brand with something to say - Find inspiration in unexpected places - Create relevant and engaging content and promote it via Twitter, Facebook, and other channels - Integrate strategy and message across touchpoints for a unified brand experience--both online and off - Spark dialogue with your community of customers - Measure what matters The result is a reliable, repeatable system for reinventing your marketing as marketing reinvents itself. Featuring frameworks, hacks, tips, idea starters, and more, "Get Scrappy "is the map you need to take your marketing from good to great.

Buy Get Scrappy here: http://amzn.to/20wdn8B

Listen to Nick's Podcast "On Brand" here

Check out Nick's Event "Summer Brand Forum" Get TICKETS today!

About Nick Westergaard:

Nick Westergaard is a strategist, speaker, author, and educator. He is Chief Brand Strategist at Brand Driven Digital, where he helps organizations of all shapes and sizes build better brands online. He also teaches at the University of Iowa's Tippie College of Business, is a regular columnist for The Gazette, and is the host of the popular On Brand podcast.

About Vincenzo Landino:

Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Fifty 2 Creative, a digital ad agency specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo’s portfolio includes a 1 billion impression campaign launch for Applebee’s as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph.

Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker.

About Fifty 2 Creative

Fifty 2 Creative is a Digital Media Agency that focuses on brand amplification, customer experience and storytelling through various digital platforms. We strive to master the ins and outs of your business, who your ideal customer is and how to deliver the best experience to them every time. We take a unique approach to each client knowing full well that every business has different needs in the digital marketplace. Above all else, Fifty 2 Creative’s mission is to build long-lasting, meaningful relationships. Our clients are part of our family, not just another checkmark in our portfolio.

Voice Over Artist, Rachel Creveling

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been provid

Shorty Awards and NYC Brunch with Megan Frantz

What are Shorty Awards?

The Shorty Awards honor the best of social media by recognizing the influencers, brands and organizations on Facebook, Twitter, YouTube, Tumblr, Instagram, Snapchat, Vine and more. Past winners include Taylor Swift, Tyler Oakley, Hannibal Buress, Malala Yousafzai, Jenna Marbles, Susan Orlean, PewDiePie, Alton Brown, Smosh and NASA. What happens on social media can change the world, create new stars and ignite global movements. The Shorty Awards were the first awards to honor social media, and by constantly evolving along with the medium it honors The Shortys remains the most prominent award show of its kind, engaging an online audience of millions and culminating in a blockbuster ceremony in New York City. Winners are chosen through a combination of votes from the public and scores given by the Real Time Academy.

Who is Megan Frantz? 

Megan has spent her career bridging the worlds between entertainment and the internet. Beginning her career in television, she has been a producer for Animal Planet, FOX, Nat Geo, and NYCLife. Currently, she is the Senior Producer for the Shorty Awards, which honors the best content creators and brands on social media. She has also freelanced in social media and community management for brands such as Dylan's Candy Bar, Elizabeth Arden, and Veet. Driven by creative projects and building community, Megan co-founded Women Who Brunch in 2013, a monthly brunch event series for women in the New York City Area. She also produces events for Community Manager Meetup and Trivia AD, a pop culture trivia company.

About Vincenzo Landino:

Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Fifty 2 Creative, a digital ad agency specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo’s portfolio includes a 1 billion impression campaign launch for Applebee’s as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph.

Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker.

About Fifty 2 Creative

Fifty 2 Creative is a Digital Media Agency that focuses on brand amplification, customer experience and storytelling through various digital platforms. We strive to master the ins and outs of your business, who your ideal customer is and how to deliver the best experience to them every time. We take a unique approach to each client knowing full well that every business has different needs in the digital marketplace. Above all else, Fifty 2 Creative’s mission is to build long-lasting, meaningful relationships. Our clients are part of our family, not just another checkmark in our portfolio.

Voice Over Artist, Rachel Creveling

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.

 

Enjoy the podcast? 

 

 

About Vincenzo Landino:

Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Fifty 2 Creative, a digital ad agency specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo’s portfolio includes a 1 billion impression campaign launch for Applebee’s as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph.

Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker.

About Fifty 2 Creative

Fifty 2 Creative is a Digital Media Agency that focuses on brand amplification, customer experience and storytelling through various digital platforms. We strive to master the ins and outs of your business, who your ideal customer is and how to deliver the best experience to them every time. We take a unique approach to each client knowing full well that every business has different needs in the digital marketplace. Above all else, Fifty 2 Creative’s mission is to build long-lasting, meaningful relationships. Our clients are part of our family, not just another checkmark in our portfolio.

Voice Over Artist, Rachel Creveling

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.

 

Enjoy the podcast? Give us a rating or a review on iTunes!

Learn to transform your business into a dragon: an agile company fit to adapt, innovate and thrive even in disruptive times. Unlike unicorns, which, for all their popularity, tend to rely on risky and experimental business models, dragons are established companies that continue to leverage their original startup mentality to systematically innovate their way to profitability. What makes dragons so much more interesting to executives than unicorns is that they are not built merely on potential and popularity, but on purposeful reinvention, scalable market dominance, and a commitment to long term success. Maybe the best part about the dragon model is that, equipped with the right roadmap and the right set of tools, any business can learn to become more agile and transform itself into a dragon. In this book, you will learn:

• How dragons turn emerging market trends into transformative business opportunities.
• How experiences have become as important to consumers as goods and services.
• What key technologies every business must adopt to remain competitive.
• What digital transformation is, and what it really means to your business.
• The role that leadership plays in driving culture change and digital transformation.
• How to teach your organization to adapt to change and evolve faster than it ever has.
• How to not only adapt to disruption but turn it into a profitable business model.

With bonus insights from SAP, HP, IBM and more, this book will help you get to a sustainable, scalable level of digital excellence.

Buy Daniel's Book Here: http://amzn.to/1TROamN

About Daniel Newman:

Daniel Newman is the Co-CEO of V3B, a leading B2B Digital Marketing Agency, CEO of Broadsuite Media Group and a four-time Amazon Best Selling Author. A leading speaker on Technology, Marketing and Social Business, Daniel is a frequent contributor to Forbes, Entrepreneur and The Huffington Post.

Olivier Blanchard is a French-born, American-based Brand Management and Digital Marketing consultant, author of three best-selling books, and an acclaimed keynote speaker. He develops digital strategies, deploys social business capabilities, and aligns corporate programs to business goals.

Newman and Blanchard are frequent collaborators in the change management, technology and social media business space. Their first book together, The Ultimate Field Guide to Digital Program Management, helps managers streamline digital programs, achieve greater ROI from initiatives, and teaches employees how to present cases for enterprise-wide adoption, to enhance the customer experience and ultimately sell more.

About Vincenzo Landino:

Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Fifty 2 Creative, a digital ad agency specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo’s portfolio includes a 1 billion impression campaign launch for Applebee’s as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph.

Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker.

About Fifty 2 Creative

In a business world where sexy = scalable, the membership model is big talk amongst all kinds of businesses. Robbie Kellman Baxter is the author of The Membership Economy and has worked with companies such as Survey Monkey and Netflix on this type of business model. What are the best practices of a recurring revenue business and it’s offerings? More on this in this exclusive interview with Robbie.

Robbie’s Book:

The Membership Economy (Amazon Affiliate)

Interview Notes:

“Membership is a mindset.”

“Acquisition is way more expensive than retention.”

“Annual is better in almost every case.”

“You don’t want to get confused about where your real business is coming from.”

“Retention becomes the more important action for the marketer than acquisition.”

“People who have already had the best experience are the best people to sell what you’re doing.”

 

Free Download: Amy’s Top 5 Takeaways of this membership model chat with Robbie Kellman Baxter

 

Free Resources:

Free YouTube Course: How to Setup a Professional YouTube Channel

Free Email Marketing Course: How to Get Your First 500 Email Subscribers

Who is Savvy Sexy Social?

The mission of Savvy Sexy Social is to empower brands to embrace their amazing personality and share it with the world. By sharing desired content of your target market and becoming the go-to resource for customer, you'€™ll discover how to build brand advocacy and engaging relationships introduced and nurtured by social media in turn building your business.

I'€™ve always loved the process of finding the perfect name for my creations (and pets). But I just got plain lucky with this one. When I wanted to create a resource that helps brands design a plan to effectively and relatably reach an activated and loyal audience, the words savvy, €˜sexy€™, and ˜social€™ truly described everything I knew I wanted to share.

SAVVY Understanding the purpose, context and optimal techniques of building brand awareness no matter if the tools are online or off.

SEXY Learning how to appeal to your audience online in a way that connects you to real people and makes happen or fits into relatable conversations.

SOCIAL Discovering amazing opportunities at your disposal that you have to connect with people by finding where they’re hanging out and how to best work your brand name into the conversation.

All in all, this is a place where you can learn executable steps to discover your brand’s personality and market it across platforms in a fashion that works with the current trends of inviting conversations and telling stories.

About Vincenzo Landino:

Vincenzo Landino is a brand correspondent, speaker, live streaming strategist and CMO of Fifty 2 Creative. He has worked with brands such as, Applebee'€™s, Barilla Pasta, Cinnabon, SocialFresh and more!

Big thanks to the Brand Boost Voice Over Artist, Rachel Creveling.

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded

Entrepreneurs face a dilemma, daily.

Focus, focus, focus.

How to fail fast and focus on the goals at hand is something Evan Duby has faced since his hockey days at the University of Connecticut. Now a successful real estate agent, as well as a musician and record label owner, Evan has developed the thick skin it takes to do business in the concrete jungle that is New York City.

Interview Notes:

“You have to fail fast. It doesn’t matter how old you are.”

“Should you quit, or should you go forth?”

“There is a difference between failing and failure.”

“Just because you may land a big project, you still must keep the pipeline full.”

“Too much success can be dangerous.”

“If you don’t do it, it ain’t gonna get done.”

“We always try to rationalize by telling ourselves a story as opposed to actually moving on.”

 

Free Resources:

Free YouTube Course: How to Setup a Professional YouTube Channel

Free Email Marketing Course: How to Get Your First 500 Email Subscribers

Who is Savvy Sexy Social?

The mission of Savvy Sexy Social is to empower brands to embrace their amazing personality and share it with the world. By sharing desired content of your target market and becoming the go-to resource for customer, you'€™ll discover how to build brand advocacy and engaging relationships introduced and nurtured by social media in turn building your business.

I'€™ve always loved the process of finding the perfect name for my creations (and pets). But I just got plain lucky with this one. When I wanted to create a resource that helps brands design a plan to effectively and relatably reach an activated and loyal audience, the words savvy, €˜sexy€™, and ˜social€™ truly described everything I knew I wanted to share.

SAVVY Understanding the purpose, context and optimal techniques of building brand awareness no matter if the tools are online or off.

SEXY Learning how to appeal to your audience online in a way that connects you to real people and makes happen or fits into relatable conversations.

SOCIAL Discovering amazing opportunities at your disposal that you have to connect with people by finding where they’re hanging out and how to best work your brand name into the conversation.

All in all, this is a place where you can learn executable steps to discover your brand’s personality and market it across platforms in a fashion that works with the current trends of inviting conversations and telling stories.

About Vincenzo Landino:

Vincenzo Landino is a brand correspondent, speaker, live streaming strategist and CMO of Fifty 2 Creative. He has worked with brands such as, Applebee'€™s, Barilla Pasta, Cinnabon, SocialFresh and more!

Big thanks to the Brand Boost Voice Over Artist, Rachel Creveling.

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio and Podcasts. Find her at www.bellestrategies.com.

Marketing, finance, and fitness collide when we meet today's guest!

Danny Johnson is a serial entrepreneur who has created multiple successful brands and online businesses with one underlying principle: “Make People More Awesome(r).”

As a Social Authority member, she owned a very successful personal training and online-training business, No Excuses Fitness, and has helped thousands of people lose tens to hundreds of pounds. She has also coached fitness competitors to the stage and has even graced the stage as a National Level Athlete and Fitness Magazine Cover Model herself.

Enjoy a very colorful, insightful episode!

Click to get –> Danny-J’s 5 Best Strategies to Make $500 EXTRA This Week and Get Out of Debt Fast!

Interview Notes:

• “If you’re faithful with the little things, you’ll be ruler over much”
  • If you complain about only having 50 or 100 followers on your Facebook page, why do you deserve to have millions?
• Lose the clutter, lose the pounds, find the money.
• Cut the fat from your budget.
• You reap what you sew.
  • Are people not liking your FB page? Commenting on your blog?
  • Are YOU commenting on their blog? Liking their page?

Who is Savvy Sexy Social?

The mission of Savvy Sexy Social is to empower brands to embrace their amazing personality and share it with the world. By sharing desired content of your target market and becoming the go-to resource for customer, you’ll discover how to build brand advocacy and engaging relationships introduced and nurtured by social media in turn building your business.

I’ve always loved the process of finding the perfect name for my creations (and pets). But I just got plain lucky with this one. When I wanted to create a resource that helps brands design a plan to effectively and relatably reach an activated and loyal audience, the words ‘savvy’, ‘sexy’, and ‘social’ truly described everything I knew I wanted to share.

SAVVY — Understanding the purpose, context and optimal techniques of building brand awareness no matter if the tools are online or off.

SEXY — Learning how to appeal to your audience online in a way that connects you to real people and makes happen or fits into relatable conversations.

SOCIAL — Discovering amazing opportunities at your disposal that you have to connect with people by finding where they’re hanging out and how to best work your brand name into the conversation.

All in all, this is a place where you can learn executable steps to discover your brand’s personality and market it across platforms in a fashion that works with the current trends of inviting conversations and telling stories.

About Vincenzo Landino:

Vincenzo Landino is a brand correspondent, speaker, live streaming strategist and CMO of Fifty 2 Creative. He has worked with brands such as, Applebee’s, Barilla Pasta, Cinnabon, SocialFresh and more!

Big thanks to the Brand Boost Voice Over Artist, Rachel Creveling.

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio and Podcasts. Find her at www.bellestrategies.com.

Who is Jenny Q?

Jenny Q interviews people who demonstrate excellence in their fields. Jenny is especially interested in the concept of excellence and what makes some people drive towards it.  She's also not afraid to ask the hard questions because of her curiosity of what makes people tick. She truly loves getting to know people and what drives them to do what they do.

Her show covers everything with topics that are geared towards entrepreneurs, small business owners, and solopreneurs. Some of her most recent guests have been Judge Alex from the Judge Alex TV Show, and don Miguel Ruiz, Jr., author of “The Five Levels of Attachment.”

 

About Vincenzo Landino:

Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Fifty 2 Creative, a digital ad agency specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo’s portfolio includes a 1 billion impression campaign launch for Applebee’s as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph.

Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker.

Who is Gary Vaynerchuk?

Gary Vaynerchuk builds businesses. Fresh out of college he took his family wine business and grew it from a $3M to a $60M business in just five years. Now he runs VaynerMedia, one of the world’s hottest digital agencies. Along the way he became a prolific angel investor and venture capitalist, investing in companies like Facebook, Twitter, Tumblr, Uber, and Birchbox before eventually co-founding VaynerRSE, a $25M investment fund.

About Fifty 2 Creative

Fifty 2 Creative is a Digital Media Agency that focuses on brand amplification, customer experience and storytelling through various digital platforms. We strive to master the ins and outs of your business, who your ideal customer is and how to deliver the best experience to them every time. We take a unique approach to each client knowing full well that every business has different needs in the digital marketplace. Above all else, Fifty 2 Creative’s mission is to build long-lasting, meaningful relationships. Our clients are part of our family, not just another checkmark in our portfolio.

Voice Over Artist, Rachel Creveling

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.

Enjoy the podcast? Give us a rating or a review on iTunes!

Who is Jenny Q?

Jenny Q interviews people who demonstrate excellence in their fields. Jenny is especially interested in the concept of excellence and what makes some people drive towards it.  She's also not afraid to ask the hard questions because of her curiosity of what makes people tick. She truly loves getting to know people and what drives them to do what they do.

Her show covers everything with topics that are geared towards entrepreneurs, small business owners, and solopreneurs. Some of her most recent guests have been Judge Alex from the Judge Alex TV Show, and don Miguel Ruiz, Jr., author of “The Five Levels of Attachment.”

Who is Gary Vaynerchuk?

Gary Vaynerchuk builds businesses. Fresh out of college he took his family wine business and grew it from a $3M to a $60M business in just five years. Now he runs VaynerMedia, one of the world’s hottest digital agencies. Along the way he became a prolific angel investor and venture capitalist, investing in companies like Facebook, Twitter, Tumblr, Uber, and Birchbox before eventually co-founding VaynerRSE, a $25M investment fund.

About Vincenzo Landino:

Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Fifty 2 Creative, a digital ad agency specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo’s portfolio includes a 1 billion impression campaign launch for Applebee’s as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph.

Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker.

About Fifty 2 Creative

Fifty 2 Creative is a Digital Media Agency that focuses on brand amplification, customer experience and storytelling through various digital platforms. We strive to master the ins and outs of your business, who your ideal customer is and how to deliver the best experience to them every time. We take a unique approach to each client knowing full well that every business has different needs in the digital marketplace. Above all else, Fifty 2 Creative’s mission is to build long-lasting, meaningful relationships. Our clients are part of our family, not just another checkmark in our portfolio.

Voice Over Artist, Rachel Creveling

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.

Enjoy the podcast? Give us a rating or a review on iTunes!

Who is Jenny Q?

Jenny Q interviews people who demonstrate excellence in their fields. Jenny is especially interested in the concept of excellence and what makes some people drive towards it.  She's also not afraid to ask the hard questions because of her curiosity of what makes people tick. She truly loves getting to know people and what drives them to do what they do.

Her show covers everything with topics that are geared towards entrepreneurs, small business owners, and solopreneurs. Some of her most recent guests have been Judge Alex from the Judge Alex TV Show, and don Miguel Ruiz, Jr., author of “The Five Levels of Attachment.”

About Vincenzo Landino:

Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Fifty 2 Creative, a digital ad agency specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo’s portfolio includes a 1 billion impression campaign launch for Applebee’s as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph.

Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker.

About Fifty 2 Creative

Fifty 2 Creative is a Digital Media Agency that focuses on brand amplification, customer experience and storytelling through various digital platforms. We strive to master the ins and outs of your business, who your ideal customer is and how to deliver the best experience to them every time. We take a unique approach to each client knowing full well that every business has different needs in the digital marketplace. Above all else, Fifty 2 Creative’s mission is to build long-lasting, meaningful relationships. Our clients are part of our family, not just another checkmark in our portfolio.

Voice Over Artist, Rachel Creveling

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.

 

Enjoy the podcast? Give us a rating or a review on iTunes!

It's that time of year again! The NFL Draft is one of the most exciting times of the year for die-hard NFL fans.

As a way to kick off the day, I asked James Royer, Director of Digital Media and Strategy for the Kansas City Chiefs to join me on the podcast! 

We talk about:

• NFL & Twitter deal
• The Chiefs on Snapchat
• Nationwide/Eric Berry Campaign
• Cairo Santos and the US Navy Blue Angels
• more!

Andiamo!

About James:

James is entering his second season as the Director of Digital Media and Strategy for the Kansas City Chiefs. In this role, he oversees all digital platforms, from content, social media and mobile app initiatives.

Previously, James served as the Director or Digital and Social Media for the Tampa Bay Lightning, where he spent four seasons. A 16-year digital veteran, James also spent seven years on the digital agency side and most notably served major clients like Jeep.com and the redesign of the Hilton Hotels digital properties. He started his career with the Detroit Lions as the New Media Producer from 2000 to 2004.

About Vincenzo Landino:

Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Fifty 2 Creative, a digital ad agency specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo’s portfolio includes a 1 billion impression campaign launch for Applebee’s as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph.

Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker.

About Fifty 2 Creative

Fifty 2 Creative is a Digital Media Agency that focuses on brand amplification, customer experience and storytelling through various digital platforms. We strive to master the ins and outs of your business, who your ideal customer is and how to deliver the best experience to them every time. We take a unique approach to each client knowing full well that every business has different needs in the digital marketplace. Above all else, Fifty 2 Creative’s mission is to build long-lasting, meaningful relationships. Our clients are part of our family, not just another checkmark in our portfolio.

Voice Over Artist, Rachel Creveling

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.

 

Enjoy the podcast? Give us a rating or a review on iTunes!

 

Customer Experience leads the trends for 2016

Read my thoughts on the Gary Vaynerchuk interview here: https://medium.com/@vincenzolandino/30-minutes-with-gary-vaynerchuk-my-thoughts-36367104321c#.bxc28wm4y

 

About Vincenzo Landino:

Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Fifty 2 Creative, a digital ad agency specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo’s portfolio includes a 1 billion impression campaign launch for Applebee’s as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph.

Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker.

About Fifty 2 Creative

Fifty 2 Creative is a Digital Media Agency that focuses on brand amplification, customer experience and storytelling through various digital platforms. We strive to master the ins and outs of your business, who your ideal customer is and how to deliver the best experience to them every time. We take a unique approach to each client knowing full well that every business has different needs in the digital marketplace. Above all else, Fifty 2 Creative’s mission is to build long-lasting, meaningful relationships. Our clients are part of our family, not just another checkmark in our portfolio.

Voice Over Artist, Rachel Creveling

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.

 

Enjoy the podcast? Give us a rating or a review on iTunes!

1. It’s free

2. It redefines everyday communication

3. Influencer marketing is made easy on Snapchat 

4. Snapchat’s unique format creates a sense of urgency, and keeps viewers coming back

 

About Vincenzo Landino:

Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Fifty 2 Creative, a digital ad agency specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo’s portfolio includes a 1 billion impression campaign launch for Applebee’s as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph.

Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker.

About Fifty 2 Creative

Fifty 2 Creative is a Digital Media Agency that focuses on brand amplification, customer experience and storytelling through various digital platforms. We strive to master the ins and outs of your business, who your ideal customer is and how to deliver the best experience to them every time. We take a unique approach to each client knowing full well that every business has different needs in the digital marketplace. Above all else, Fifty 2 Creative’s mission is to build long-lasting, meaningful relationships. Our clients are part of our family, not just another checkmark in our portfolio.

Voice Over Artist, Rachel Creveling

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.

 

Enjoy the podcast? Give us a rating or a review on iTunes!

1. 85 cents on every new dollar spent on digital ads will be on Facebook and Google

2. Snapchat overtakes Instagram as go-to app for teens

3. Instagrammers are most mobile

4. Spending on Social Ads will grow 18% in 2016

5. Chatbots sell vinyl recordsCheck out how it all works here.

6. 78 percent of the skippable YouTube ads indicated an increase in offline sales. 

7. 72% of Spotify's users are millennials

8. 108 deals made in Q1 in digital and ad tech space

Bonus: Digital chatter is predicting political outcomes

Andiamo!

About Vincenzo Landino:

Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Fifty 2 Creative, a digital ad agency specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo’s portfolio includes a 1 billion impression campaign launch for Applebee’s as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph.

Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker.

About Fifty 2 Creative

Fifty 2 Creative is a Digital Media Agency that focuses on brand amplification, customer experience and storytelling through various digital platforms. We strive to master the ins and outs of your business, who your ideal customer is and how to deliver the best experience to them every time. We take a unique approach to each client knowing full well that every business has different needs in the digital marketplace. Above all else, Fifty 2 Creative’s mission is to build long-lasting, meaningful relationships. Our clients are part of our family, not just another checkmark in our portfolio.

Voice Over Artist, Rachel Creveling

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.

 

Enjoy the podcast? Give us a rating or a review on iTunes!

We're big fans of Snapchat, here on the Brand Boost Podcast, however, not everyone is, and that's ok!

Today, I'm joined by CEO of Evolve Inc and Forbes columnist, Mark Fidelman, and we have a chat about agency life and why he says Snapchat is a marketing loser, for now.

We reference this article in Forbes: Why Snapchat is a Marketing Loser

Andiamo!

Find Mark here:

Mark's Forbes Column: Socialized and Mobilized

About Vincenzo Landino:

Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Fifty 2 Creative, a digital ad agency specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo’s portfolio includes a 1 billion impression campaign launch for Applebee’s as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph.

Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker.

About Fifty 2 Creative

Fifty 2 Creative is a Digital Media Agency that focuses on brand amplification, customer experience and storytelling through various digital platforms. We strive to master the ins and outs of your business, who your ideal customer is and how to deliver the best experience to them every time. We take a unique approach to each client knowing full well that every business has different needs in the digital marketplace. Above all else, Fifty 2 Creative’s mission is to build long-lasting, meaningful relationships. Our clients are part of our family, not just another checkmark in our portfolio.

Voice Over Artist, Rachel Creveling

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.

 

At the recent F8 Developer Summit, Facebook released Bot Engine, to help create smarter bots, specifically for Facebook Messenger.

The Bot Engine is developed from Wit.ai, which Facebook acquired last year. Wit.ai is the framework for Facebook Messenger.

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Facebook's new strategy with Bot Engine is to get developers to embrace the framework and give Facebook Messenger users some specialized bots.

“Send receive API is more than enough,” Facebook VP of Messaging Products David Marcus said. “But if you want to build more complex bots, you can use our Bot Engine.”

The Bot Engine relies on machine learning. It means that you can feed it sample conversations so that it can handle many different variations of the same questions.

I caught up with yu.com">Dennis Yu, CTO of Blitzmetrics, to get some of his inside insights on what’s going on.

Dennis is so far ahead of the curve when it comes to what is going on, I thought it would be too much to handle for some of you, but he insisted the people need to know this stuff.

On bots economic impact:

People are fundamentally cognitively lazy-- so why have to figure out what you want and hunt it down when the AI can guess intelligently and do it for you?

Bots will be so smart that most humans in process-driven jobs will be unnecessary. The bot wars begun long ago and Facebook has the scale and strategy to win. Facebook has solved the infrastructure, programming, and even AI issues-- making it easier, ironically, for anyone to start a large-scale business.

Report.jpg" alt="Minority-Report" width="274" height="181">Minority Report is almost here.

While the masses will be out of jobs (see World Economic Forum research), the botwars will create entrepreneurship like the world has never seen before.

The financial ramification is that Facebook is the ultimate utility-- providing nearly everything "free" to use. You need only agree to connect yourself to the metaverse and if you're a business, use their advertising platform.

On what the Messenger platform means for business marketers:

Marketers and marketing tool providers face a Faustian bargain, that is, adopt the platform to have it all "solved for you" or perish.

Facebook Messenger is a platform for not just communication but all commerce, with the power of all of Facebook's federated properties behind it, all reinforcing one another.

From a marketing standpoint, Facebook is automating away the friction of having to "construct" complex funnels, allocate budget, and whatever else that isn't directly delighting customers.

From a business standpoint, Facebook has the world's most powerful marketing platform. Now all they need is GCT (goals, content, and targeting) to be able to maximize your bus

In today's day and age of sub-hour delivery services, how can marketers increase the customer experience?

1. Be ready to answer questions at key moments

AirBnB

2. Build trust and the transactions will follow

Refinery29

3. Question assumptions about your customers

Adidas 

4. Don't try to engineer your brand's humanity

Nordstrom

 

Andiamo!

About Vincenzo Landino:

Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Fifty 2 Creative, a digital ad agency specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo’s portfolio includes a 1 billion impression campaign launch for Applebee’s as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph.

Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker.

About Fifty 2 Creative

Fifty 2 Creative is a Digital Media Agency that focuses on brand amplification, customer experience and storytelling through various digital platforms. We strive to master the ins and outs of your business, who your ideal customer is and how to deliver the best experience to them every time. We take a unique approach to each client knowing full well that every business has different needs in the digital marketplace. Above all else, Fifty 2 Creative’s mission is to build long-lasting, meaningful relationships. Our clients are part of our family, not just another checkmark in our portfolio.

Voice Over Artist, Rachel Creveling

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.

 

Enjoy the podcast? Give us a rating or a review on iTunes!

Are you making excuses on why you can't create content? Wait till Amy get's a hold of you!

Who is Savvy Sexy Social?

The mission of Savvy Sexy Social is to empower brands to embrace their amazing personality and share it with the world. By sharing desired content of your target market and becoming the go-to resource for customer, you’ll discover how to build brand advocacy and engaging relationships introduced and nurtured by social media in turn building your business.

I’ve always loved the process of finding the perfect name for my creations (and pets). But I just got plain lucky with this one. When I wanted to create a resource that helps brands design a plan to effectively and relatably reach an activated and loyal audience, the words ‘savvy’, ‘sexy’, and ‘social’ truly described everything I knew I wanted to share.

SAVVY — Understanding the purpose, context and optimal techniques of building brand awareness no matter if the tools are online or off.

SEXY — Learning how to appeal to your audience online in a way that connects you to real people and makes happen or fits into relatable conversations.

SOCIAL — Discovering amazing opportunities at your disposal that you have to connect with people by finding where they’re hanging out and how to best work your brand name into the conversation.

All in all, this is a place where you can learn executable steps to discover your brand’s personality and market it across platforms in a fashion that works with the current trends of inviting conversations and telling stories.

About Vincenzo Landino:

Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Fifty 2 Creative, a digital ad agency specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo’s portfolio includes a 1 billion impression campaign launch for Applebee’s as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph.

Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker.

Big thanks to the Brand Boost Voice Over Artist, Rachel Creveling.

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio and Podcasts. Find her at www.bellestrategies.com.

Haters are not your problem. . . .

Ignoring them is.

Buy Jay's book here: http://amzn.to/1qyZ9Ib 

Eighty percent of companies say they deliver out­standing customer service, but only 8 percent of their customers agree. This book will help you close that gap by reconfiguring your customer service to deliver knockout experiences.

The near-universal adoption of smartphones and social media has fundamentally altered the science of complaints. Critics (“haters”) can now express their displeasure faster and more pub­licly than ever. These trends have resulted in an overall increase in complaints and a belief by many businesses that they have to “pick their spots” when choosing to answer criticisms.

Bestselling author Jay Baer shows why that approach is a major mistake. Based on an exten­sive proprietary study of how, where, and why we complain, Hug Your Haters proves that there are two types of complainers, each with very differ­ent motivations:  

·Offstage haters. These people simply want solutions to their problems. They complain via legacy channels where the likelihood of a response is highest—phone, e-mail, and com­pany websites. Offstage haters don’t care if any­one else finds out, as long as they get answers.

·Onstage haters. These people are often disap­pointed by a substandard interaction via tradi­tional channels, so they turn to indirect venues, such as social media, online review sites, and discussion boards. Onstage haters want more than solutions—they want an audience to share their righteous indignation.

Hug Your Haters shows exactly how to deal with both groups, drawing on meticulously researched case studies from businesses of all types and sizes from around the world. It includes specific play­books and formulas as well as a fold-out poster of “the Hatrix,” which summarizes the best strate­gies for different situations. The book is also filled with poignant and hilarious examples of haters gone wild, and companies gone crazy, as well as inspirational stories of companies responding with speed, compassion, and humanity.

Whether you work for a mom-and-pop store or a global brand, you will have haters—and you can’t afford to ignore them. Baer’s insights and tactics will teach you how to embrace complaints, put haters to work for you, and turn bad news into good outcomes.

Who is Savvy Sexy Social?

The mission of Savvy Sexy Social is to empower brands to embrace their amazing personality and share it with the world. By sharing desired content of your target market and becoming the go-to resource for customer, you’ll discover how to build brand advocacy and engaging relationships introduced and nurtured by social media in turn building your business.

I’ve always loved the process of finding the perfect name for my creations (and pets). But I just got plain lucky with this one. When I wanted to create a resource that helps brands design a plan to effectively and relatably reach an activated and loyal audience, the words ‘savvy’, ‘sexy’, and ‘social’ truly described everything I knew I wanted to share.

SAVVY — Understanding the purpose, context and optimal techniques of building brand awareness no matter if the tools are online or off.

SEXY — Learning how to appeal to your audience online in a way that connects you to real people and makes happen or fits into relatable conversations.

SOCIAL — Discovering amazing opportunities at your disposal that you have to connect with peop

Excerpt from Facebook Press Release:

With Facebook Live you can use your phone to share a moment instantly with the people you care about. This means your friends, family or fans can be there with you, and you can respond to their comments and see their reactions.

Since launching Facebook Live last summer to public figures via our Mentions app and more recently to everyone in the US using our iOS and Android apps we’ve been surprised and delighted with how people are using live video to connect and interact with each other all over the world. People are letting their friends discover their hobbies. Parents are using it to share moments in their kids’ lives with their extended families. Athletes are giving people a window into their training. Chefs are bringing their fans into their kitchen. Journalists are hosting global conversations on topics they care about. Aspiring musicians can now put on a live concert for their friends. Many people all over the world are using Facebook Live in many different ways to talk to and interact with the people that matter most to them.

That’s why today we’re excited to announce new features for Facebook Live to give you more ways to discover, share, and interact with live video, and more ways to personalize your live broadcasts.

Live for Groups and Events

“Going live” on Facebook feels special because you are going live with the people you care about. Today we’re rolling out the ability to go live in Facebook Groups and Facebook Events. Live in Groups allows you to broadcast to just the people in the Facebook Group – so you can go live in your family group, or share a workout plan in a fitness group. Live in Events means you can go live from a birthday party to allow those that can’t make it to join the fun, and a performer can go live backstage to the people who’ve RSVP-ed to the event to give them a sneak peak. You can even use Events to schedule a live Q&A session. We hope this new ability to both broadcast and watch live video within Groups and Events enables people to connect more deeply with their closest friends, family and the communities of people who share their interests.

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Interactive Features: Live Reactions, Replay Comments, Live Filters

Facebook Live is interactive and fun: Live reactions, replaying comments made while live and Live filters will make it even more so. Live Reactions makes it easy for your viewers to express their feelings in real time during a live broadcast. Using the same reactions we launched in News Feed, viewers can select Love, Haha, Wow, Sad or Angry, and the reactions animate right on top of the video. Live Reactions appear in real time and disappear quickly so broadcasters and other viewers can get a sense of how people are feeling at different points during the live video – it’s like hearing the crowd applaud and cheer. When your friend reacts to your video or to a video you are both watching together you’ll see their profile pic and a little starburst before their reaction appears.

Live video on Facebook is truly interactive as broadcasters engage with their commenters and respond to their suggestions and questions. In fact, from initial data, we’ve seen that people comment more than 10 times more on Facebook Live videos than on regular videos. We want

If you want to hire interns to work at a mobile agency, you need to find them in apps where they spend a lot of time—like Tinder.

Would you hire on a hookup app?

Andiamo!

About Vincenzo Landino:

Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Fifty 2 Creative, a digital ad agency specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo’s portfolio includes a 1 billion impression campaign launch for Applebee’s as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph.

Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker.

About Fifty 2 Creative

Fifty 2 Creative is a Digital Media Agency that focuses on brand amplification, customer experience and storytelling through various digital platforms. We strive to master the ins and outs of your business, who your ideal customer is and how to deliver the best experience to them every time. We take a unique approach to each client knowing full well that every business has different needs in the digital marketplace. Above all else, Fifty 2 Creative’s mission is to build long-lasting, meaningful relationships. Our clients are part of our family, not just another checkmark in our portfolio.

Voice Over Artist, Rachel Creveling

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.

 

Enjoy the podcast? Give us a rating or a review on iTunes!

There is no question that consistency is the number one way to create content that builds an audience, creates engagement and eventually converts.

Vincenzo shares his own personal story of how he creates consistent content and why. He also gives some tips on how not to fall into the rut.

Andiamo!

About Vincenzo Landino:

Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Fifty 2 Creative, a digital ad agency specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo’s portfolio includes a 1 billion impression campaign launch for Applebee’s as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph.

Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker.

About Fifty 2 Creative

Fifty 2 Creative is a Digital Media Agency that focuses on brand amplification, customer experience and storytelling through various digital platforms. We strive to master the ins and outs of your business, who your ideal customer is and how to deliver the best experience to them every time. We take a unique approach to each client knowing full well that every business has different needs in the digital marketplace. Above all else, Fifty 2 Creative’s mission is to build long-lasting, meaningful relationships. Our clients are part of our family, not just another checkmark in our portfolio.

 

Voice Over Artist, Rachel Creveling

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.

 

Enjoy the podcast? Give us a rating or a review on iTunes!

Twitter won the rights to stream Thursday Night Football games. This was a battle they won over the likes of Amazon, Verizon and Facebook.

With these rights, the NFL is looking to reach the cord-cutters without cable and Twitter is looking for the content it so desperately needs to realize user growth.

What do you think?

Andiamo!

About Vincenzo Landino:

Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Fifty 2 Creative, a digital ad agency specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo’s portfolio includes a 1 billion impression campaign launch for Applebee’s as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph.

Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker.

About Fifty 2 Creative

Fifty 2 Creative is a Digital Media Agency that focuses on brand amplification, customer experience and storytelling through various digital platforms. We strive to master the ins and outs of your business, who your ideal customer is and how to deliver the best experience to them every time. We take a unique approach to each client knowing full well that every business has different needs in the digital marketplace. Above all else, Fifty 2 Creative’s mission is to build long-lasting, meaningful relationships. Our clients are part of our family, not just another checkmark in our portfolio.

 

Voice Over Artist, Rachel Creveling

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.

 

Enjoy the podcast? Give us a rating or a review on iTunes!

Jed and Vincenzo discuss the advantages of owned, earned and paid media along with discussing benefits of content marketing.

About Vincenzo Landino:

Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Fifty 2 Creative, a digital ad agency specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo’s portfolio includes a 1 billion impression campaign launch for Applebee’s as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph.

Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker.

About Fifty 2 Creative

Fifty 2 Creative is a Digital Media Agency that focuses on brand amplification, customer experience and storytelling through various digital platforms. We strive to master the ins and outs of your business, who your ideal customer is and how to deliver the best experience to them every time. We take a unique approach to each client knowing full well that every business has different needs in the digital marketplace. Above all else, Fifty 2 Creative’s mission is to build long-lasting, meaningful relationships. Our clients are part of our family, not just another checkmark in our portfolio.

Who is Jed Record?

Jed Record is the CEO and founder of Likeforce, a digital content and training agency which has the unique distinction of hiring college students and training them to manage social media for businesses in their communities. In addition to being a speaker for college audiences around the country about Likeforce and social media, Jed also speaks on a variety of business and entrepreneurial topics to corporations, associations as well as clubs & groups.

Jed has earned an MBA in Finance & Strategy from UNC’s Kenan-Flagler Business School. As a successful three time entrepreneur, Jed was recognized in 2015 by UNC’s Kenan-Flagler Business School as an inaugural Adams Apprenticeship Advisor, part of a game-changing mentorship and advisory program designed to pair high performing business school students with innovative, trailblazing entrepreneurs.

Jed’s entrepreneurship experience also includes formal training and real-world execution of the principles of Lean Startup. As a consultant for Moves The Needle, Jed is often called in to facilitate Lean Startup workshops for Fortune 500 companies around the world.

Jed is in the top 0.1% of people speaking about social media, marketing & business as measured by Klout. He has a Klout influence score of 80 and an audience of more than 100,000 followers across his social network profiles. Other influencer measurement organizations also identify Jed as a top influencer including: Klear, Kred and Tap Influence.

Fun fact: At one time Jed was world class wrestler. Wrestling for the University of North Carolina Tar Heels, and competing in Freestyle and Greco Roman events in Germany, Belgium and the Netherlands. He can certainly take command of the room when it’s time to get the attention of a distracted conference audience.

Voice Over Artist, Rachel Creveling

Rachel owns

About Brian Fanzo

About Brian Fanzo

Today founder and Creative Director of Fifty 2 Creative and the Brand Boost Podcast, Vincenzo Landino talks to the amazingly talented, Amy Schmittauer.

What is Savvy Sexy Social?

The mission of Savvy Sexy Social is to empower brands to embrace their amazing personality and share it with the world. By sharing desired content of your target market and becoming the go-to resource for customer, you’ll discover how to build brand advocacy and engaging relationships introduced and nurtured by social media in turn building your business.

I’ve always loved the process of finding the perfect name for my creations (and pets). But I just got plain lucky with this one. When I wanted to create a resource that helps brands design a plan to effectively and relatably reach an activated and loyal audience, the words ‘savvy’, ‘sexy’, and ‘social’ truly described everything I knew I wanted to share.

SAVVY — Understanding the purpose, context and optimal techniques of building brand awareness no matter if the tools are online or off.

SEXY — Learning how to appeal to your audience online in a way that connects you to real people and makes happen or fits into relatable conversations.

SOCIAL — Discovering amazing opportunities at your disposal that you have to connect with people by finding where they’re hanging out and how to best work your brand name into the conversation.

All in all, this is a place where you can learn executable steps to discover your brand’s personality and market it across platforms in a fashion that works with the current trends of inviting conversations and telling stories.

About Vincenzo Landino:

Vincenzo Landino is a brand correspondent, speaker, live streaming strategist and CMO of Fifty 2 Creative. He has worked with brands such as, Applebee’s, Barilla Pasta, Cinnabon, SocialFresh and more!

 

Big thanks to the Brand Boost Voice Over Artist, Rachel Creveling.

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio and Podcasts. Find her at www.bellestrategies.com.

Social Media Headlines for April 1, 2016:

1. Mamma mia, Instagram!

Last week, we found out women love social media. This week, Instagram revealed that 93 percent of moms access its network at least once per week, with 68 percent doing so daily. What's more, more than half of mothers on Instagram follow businesses.

2. Facebook is still about likes

Unmetric, per The Social Times, looked at 10 of the top brand Facebook posts (based on the data vendor's proprietary engagement score) from Feb. 25 to March 5. The mission: to see how the social platform's new reaction buttons—such as Love, Haha, Wow, Sad and Angry—are performing for marketers.

Its research entailed posts from Nissan, Mini Babybel, Bertolli, Windex, LG Mobile, Giorgio Armani Beauty, Arby's, Rebel's Market, LittleThings.com and US Cellular.

The stats show that 93 percent of all interactions are still Likes, while Love is used 4.6 percent of the time.

3. Livestreaming comes of age

Periscope celebrated its 1-year birthday by revealing that it broadcasted 200 million livestreams, and that 100 million of those real-time videos were made in the last three months. 

4. Bedside buttons 

On Thursday, Amazon said orders via its Dash buttons have increased 75 percent in the last three months. By pressing the Wi-Fi-enabled buttons, Amazon Prime members can quickly order household goods for home delivery. 

The Seattle-based e-retail giant released buttons for 78 brands Thursday, including Red Bull, Energizer, Illy Coffee, L'Oréal Paris Revitalift, Slim Jim, Clorox and Trojan, the condom company.

So now folks don't have to stand in line at the grocery store to buy rubbers—they can do it without getting out of bed.  

5. Official global hashtags

Trademarks specialty company Thomson CompuMark says that in the last five years 2,898 applications have been filed globally to trademark hashtags. And last year alone, 1,398 applications were filed worldwide to trademark hashtags.

6. The real social happens @work

The influencer marketing player Experticity, buzz-focused company Keller Fay and University of Pennsylvania Wharton School professor Jonah Berger teamed up to run a survey to suss out the volume and impact of recommendations from the average consumer versus an influencer. The study, which polled more than 6,000 people in the U.S., unearthed this interesting tidbit: 53 percent of influencers' recommendations happen while th

This bonus episode for March was recorded on Blab for the Vincenzo Landino Show and featured Amy Schmittauer, Brian Fanzo and friends as we discussed Snapchat and why we've become cuckoo for the little ghost!

We talk geofilters, messaging, video, brand marketing, storytelling and more!

~~~

follow me on snapchat - vincenzolandino

on http://instagram.com/vincenzo.landinoon https://www.facebook.com/enzomicheleon https://twitter.com/VincenzoLandino

About Vincenzo Landino:

Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Fifty 2 Creative, a digital ad agency specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo’s portfolio includes a 1 billion impression campaign launch for Applebee’s as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph.

Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker.

About Fifty 2 Creative

Fifty 2 Creative is a Digital Media Agency that focuses on brand amplification, customer experience and storytelling through various digital platforms. We strive to master the ins and outs of your business, who your ideal customer is and how to deliver the best experience to them every time. We take a unique approach to each client knowing full well that every business has different needs in the digital marketplace. Above all else, Fifty 2 Creative’s mission is to build long-lasting, meaningful relationships. Our clients are part of our family, not just another checkmark in our portfolio.

 

Voice Over Artist, Rachel Creveling

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.

 

Enjoy the podcast? Give us a rating or a review on iTunes!

Social Media Headlines for March 31, 2016:

• KLM Uses Facebook Messenger As Social Portal for Passenger Boarding, Flight Info and more
• New Jersey wants to throw people in jail for walking and using their phone
• Pinterest launches interactive how-to pins

About Vincenzo Landino:

Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Fifty 2 Creative, a digital ad agency specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo’s portfolio includes a 1 billion impression campaign launch for Applebee’s as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph.

Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker.

About Fifty 2 Creative

Fifty 2 Creative is a Digital Media Agency that focuses on brand amplification, customer experience and storytelling through various digital platforms. We strive to master the ins and outs of your business, who your ideal customer is and how to deliver the best experience to them every time. We take a unique approach to each client knowing full well that every business has different needs in the digital marketplace. Above all else, Fifty 2 Creative’s mission is to build long-lasting, meaningful relationships. Our clients are part of our family, not just another checkmark in our portfolio.

 

Voice Over Artist, Rachel Creveling

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.

 

Enjoy the podcast? Give us a rating or a review on iTunes!

 

Learn how segmentation can help you gain success and why spray and pray tactics are a thing of the past.

What are the results of well-structured segments?

• 39 percent of marketers who segment see higher open rates, while 34 percent experience lower unsubscribe rates, Your-Email-List-To-Increase-Open-Rates-Data.aspx">eMarketer reported several years ago — and the impact is likely to be even higher in today’s cluttered environment.
• Tim Swindle of Pointdrive shares that companies generate higher conversion rates and deeper sales conversations when they segment their audiences appropriately.

Andiamo!

About Vincenzo Landino:

Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Fifty 2 Creative, a digital ad agency specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo’s portfolio includes a 1 billion impression campaign launch for Applebee’s as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph.

Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker.

About Fifty 2 Creative

Fifty 2 Creative is a Digital Media Agency that focuses on brand amplification, customer experience and storytelling through various digital platforms. We strive to master the ins and outs of your business, who your ideal customer is and how to deliver the best experience to them every time. We take a unique approach to each client knowing full well that every business has different needs in the digital marketplace. Above all else, Fifty 2 Creative’s mission is to build long-lasting, meaningful relationships. Our clients are part of our family, not just another checkmark in our portfolio.

 

Voice Over Artist, Rachel Creveling

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.

 

Enjoy the podcast? Give us a rating or a review on iTunes!

Today's Headlines:

• Instagram Opens Up 60-second Video for All Accounts
• Twitter Adds Alt-Text Ability
• Snapchat Releases New Messaging Features
• Facebook Buzz Predicts Bernie Sanders Rise in Primaries

About Vincenzo Landino:

Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Fifty 2 Creative, a digital ad agency specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo’s portfolio includes a 1 billion impression campaign launch for Applebee’s as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph.

Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker.

About Fifty 2 Creative

Fifty 2 Creative is a Digital Media Agency that focuses on brand amplification, customer experience and storytelling through various digital platforms. We strive to master the ins and outs of your business, who your ideal customer is and how to deliver the best experience to them every time. We take a unique approach to each client knowing full well that every business has different needs in the digital marketplace. Above all else, Fifty 2 Creative’s mission is to build long-lasting, meaningful relationships. Our clients are part of our family, not just another checkmark in our portfolio.

 

Voice Over Artist, Rachel Creveling

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.

 

Enjoy the podcast? Give us a rating or a review on iTunes!

Do the numbers support WHY Snapchat is on the rise? 

93% of 12-24 year olds own a smartphone and that is capturing their attention. What does this mean for apps like Snapchat and brands that are getting on board?

Brand Boost is conducting its own research on mobile use and podcast listeners. Take the survey here: brandboostcast.com/research

About Vincenzo Landino:

Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Fifty 2 Creative, a digital ad agency specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo’s portfolio includes a 1 billion impression campaign launch for Applebee’s as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph.

Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker.

About Fifty 2 Creative

Fifty 2 Creative is a Digital Media Agency that focuses on brand amplification, customer experience and storytelling through various digital platforms. We strive to master the ins and outs of your business, who your ideal customer is and how to deliver the best experience to them every time. We take a unique approach to each client knowing full well that every business has different needs in the digital marketplace. Above all else, Fifty 2 Creative’s mission is to build long-lasting, meaningful relationships. Our clients are part of our family, not just another checkmark in our portfolio.

 

Voice Over Artist, Rachel Creveling

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.

Enjoy the podcast? Give us a rating or a review on iTunes!

Is podcasting on the rise? Jed and Vincenzo jump into some stats about Podcasting and more!

Take the survey here: brandboostcast.com/research

About Vincenzo Landino:

Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Fifty 2 Creative, a digital ad agency specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo’s portfolio includes a 1 billion impression campaign launch for Applebee’s as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph.

Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker.

About Fifty 2 Creative

Fifty 2 Creative is a Digital Media Agency that focuses on brand amplification, customer experience and storytelling through various digital platforms. We strive to master the ins and outs of your business, who your ideal customer is and how to deliver the best experience to them every time. We take a unique approach to each client knowing full well that every business has different needs in the digital marketplace. Above all else, Fifty 2 Creative’s mission is to build long-lasting, meaningful relationships. Our clients are part of our family, not just another checkmark in our portfolio.

 

Voice Over Artist, Rachel Creveling

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.

Enjoy the podcast? Give us a rating or a review on iTunes!

Here are 9 numbers that really stood out in digital marketing over the past week:

1. L'Oreal crushes Cinematic Pins

2. Women reign on Pinterest, Instagram and Facebook

3. Even in Vegas, this is a lot of action

4. Millennials love email?

5. Measurement coming of age

6. Mobile radio rising 

7. Streaming beats downloads

8. "BOPIS" is a thing

9. Social follower growth   

Andiamo!

About Vincenzo Landino:

Vincenzo Landino is a brand correspondent, speaker, live streaming strategist and CMO of Fifty 2 Creative. He has worked with brands such as, Applebee’s, Barilla Pasta, Cinnabon, SocialFresh and more!

Big thanks to the Brand Boost Voice Over Artist, Rachel Creveling.

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio and Podcasts. Find her at www.bellestrategies.com.

After 100 episodes, I use this episode to reflect, slightly, but thank you, the listeners, and my friends that have supported me throughout the journey. I highly recommend following all of these people to learn more about me. 

My dad always taught me, show me your friends, and I'll tell you who you are:

Amy Schmittauer

Artie Beavis

Brian Fanzo

Ben Phillips (follow him on Snapchat too: figoamericano)

Christin Kardos

Chris Barrows

Eric Clark

Jason Yarborough (another amazing follow on Snapchat: jasonyarby)

Jed Record

Rachel Crevling

Rachel Miller

There are so many more that I surely missed, please know you are greatly appreciated for everything you've done to power this podcast along for 100 episodes and hopefully the next 100!

Andiamo!

About Vincenzo Landino:

Vincenzo Landino is a brand correspondent, speaker, live streaming strategist and CMO of Fifty 2 Creative. He has worked with brands such as, Applebee’s, Barilla Pasta, Cinnabon, SocialFresh and more!

Big thanks to the Brand Boost Voice Over Artist, Rachel Creveling.

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio and Podcasts. Find her at www.bellestrategies.com.

Nielsen is Forgetting Age and Thinking Life Stage!

During the Millennial years, the demographic is in constant flux, given that adults in that 18-34 demo are in "rapid transition." That's according to Nielsen's Q4 2015 Total Audience Report, released this morning, which delved into the media consumption habits of advertising's most elusive, and often mystifying, demographic.

The report found millennials who have started a family spend significantly more time watching TV—an average of an hour per day more than those who don't have children or still live with their parents.

"It's not about age, it's about life stage," wrote Glenn Enoch, evp, audience insights for Nielsen, in the report. "18-34 year olds are not a monolithic group with a common set of technologies or behaviors. Their lives are in rapid transition as they join the workforce, move into their own homes and start families."

The Total Audience Report, which is not to be confused with the Total Audience Measurement ratings that Nielsen is rolling, broke millennials into three separate life stage groups: Dependent Adults (those who are living in someone else's home, usually a parent or parents), On Their Own (those who are living in their own home, with no children) and Starting a Family (those living in their own home, with children).

life-stages-nielsen-01-2016.png" alt="" width="652" height="665">

total-audience-report-q4-2015.html">Read the entire Nielsen Total Audience Report, Here

Andiamo!

About Vincenzo Landino:

Vincenzo Landino is a brand correspondent, speaker, live streaming strategist and CMO of Fifty 2 Creative. He has worked with brands such as, Applebee’s, Barilla Pasta, Cinnabon, SocialFresh and more!

Big thanks to the Brand Boost Voice Over Artist, Rachel Creveling.

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio and Podcasts. Find her at www.bellestrategies.com.

Did you really think Google would sit back while Facebook, Snapchat and Twitter siphoned off views? 

NO!

Enter YouTube Connect, Google's response to Live Social Video.

Andiamo!

About Vincenzo Landino:

Vincenzo Landino is a brand correspondent, speaker, live streaming strategist and CMO of Fifty 2 Creative. He has worked with brands such as, Applebee’s, Barilla Pasta, Cinnabon, SocialFresh and more!

Big thanks to the Brand Boost Voice Over Artist, Rachel Creveling.

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio and Podcasts. Find her at www.bellestrategies.com.

Do marketers give marketing a bad rap?

Sure.

It's time to market marketing better and make it a career path rather than something many stumble upon.

Andiamo!

About Vincenzo Landino:

Vincenzo Landino is a brand correspondent, speaker, live streaming strategist and CMO of Fifty 2 Creative. He has worked with brands such as, Applebee’s, Barilla Pasta, Cinnabon, SocialFresh and more!

Big thanks to the Brand Boost Voice Over Artist, Rachel Creveling.

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio and Podcasts. Find her at www.bellestrategies.com.

Today founder and Creative Director of Fifty 2 Creative and the Brand Boost Podcast, Vincenzo Landino hands the reigns over to the amazingly talented, Amy Schmittauer.

What is Savvy Sexy Social?

The mission of Savvy Sexy Social is to empower brands to embrace their amazing personality and share it with the world. By sharing desired content of your target market and becoming the go-to resource for customer, you’ll discover how to build brand advocacy and engaging relationships introduced and nurtured by social media in turn building your business.

I’ve always loved the process of finding the perfect name for my creations (and pets). But I just got plain lucky with this one. When I wanted to create a resource that helps brands design a plan to effectively and relatably reach an activated and loyal audience, the words ‘savvy’, ‘sexy’, and ‘social’ truly described everything I knew I wanted to share.

SAVVY — Understanding the purpose, context and optimal techniques of building brand awareness no matter if the tools are online or off.

SEXY — Learning how to appeal to your audience online in a way that connects you to real people and makes happen or fits into relatable conversations.

SOCIAL — Discovering amazing opportunities at your disposal that you have to connect with people by finding where they’re hanging out and how to best work your brand name into the conversation.

All in all, this is a place where you can learn executable steps to discover your brand’s personality and market it across platforms in a fashion that works with the current trends of inviting conversations and telling stories.

About Vincenzo Landino:

Vincenzo Landino is a brand correspondent, speaker, live streaming strategist and CMO of Fifty 2 Creative. He has worked with brands such as, Applebee’s, Barilla Pasta, Cinnabon, SocialFresh and more!

 

Big thanks to the Brand Boost Voice Over Artist, Rachel Creveling.

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio and Podcasts. Find her at www.bellestrategies.com.

 

About Vincenzo Landino:

Vincenzo Landino is a brand correspondent, speaker, live streaming strategist and CMO of Fifty 2 Creative. He has worked with brands such as, Applebee’s, Barilla Pasta, Cinnabon, SocialFresh and more!

Big thanks to the Brand Boost Voice Over Artist, Rachel Creveling.

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio and Podcasts. Find her at www.bellestrategies.com.

Today founder and Creative Director of Fifty 2 Creative and the Brand Boost Podcast, Vincenzo Landino talks to the amazingly talented, Amy Schmittauer.

This weeks' guest host is Amy Schmittauer, aka Savvy Sexy Social and we'll talk about how Snapchat is killing the YouTube star!

What is Savvy Sexy Social?

The mission of Savvy Sexy Social is to empower brands to embrace their amazing personality and share it with the world. By sharing desired content of your target market and becoming the go-to resource for customer, you’ll discover how to build brand advocacy and engaging relationships introduced and nurtured by social media in turn building your business.

I’ve always loved the process of finding the perfect name for my creations (and pets). But I just got plain lucky with this one. When I wanted to create a resource that helps brands design a plan to effectively and relatably reach an activated and loyal audience, the words ‘savvy’, ‘sexy’, and ‘social’ truly described everything I knew I wanted to share.

SAVVY — Understanding the purpose, context and optimal techniques of building brand awareness no matter if the tools are online or off.

SEXY — Learning how to appeal to your audience online in a way that connects you to real people and makes happen or fits into relatable conversations.

SOCIAL — Discovering amazing opportunities at your disposal that you have to connect with people by finding where they’re hanging out and how to best work your brand name into the conversation.

All in all, this is a place where you can learn executable steps to discover your brand’s personality and market it across platforms in a fashion that works with the current trends of inviting conversations and telling stories.

About Vincenzo Landino:

Vincenzo Landino is a brand correspondent, speaker, live streaming strategist and CMO of Fifty 2 Creative. He has worked with brands such as, Applebee’s, Barilla Pasta, Cinnabon, SocialFresh and more!

 

Big thanks to the Brand Boost Voice Over Artist, Rachel Creveling.

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio and Podcasts. Find her at www.bellestrategies.com.

Social Media Mashup: Instagram Algorithm

Topics Discussed by Jed and Vincenzo:

• Green Beer
• March Madness
  • Jed picks North Carolina
  • Vincenzo picks Michigan State
• Snapchat
• Instagram Algorithm

Andiamo!

About Fifty 2 Creative

 

 

Going viral is the holy grail of all social media marketers. If a business or brand can create one of these in a lifetime, they've accomplished something amazing.

Every year there are new viral campaigns that plaster social media sites and the web and each year we learn new things. If we take a look at these marketing plans, we will see that many times, going viral is an accident!

Going viral is tough. However, some of the elements in these following campaigns can help with your new campaigns of the new year, potentially giving them the boost they need to succeed.

Below shows some of the best viral campaigns we saw in 2015 on several different social media platforms that aren’t Facebook.

Dove: Choose Beautiful 

The Last Selfie: World Wildlife Fund (WWF) on Snapchat

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Always: #LikeAGirl on Twitter

Mercedes-Benz USA: Build a GLA on Instagram

About Fifty 2 Creative

Fifty 2 Creative is a Digital Media Agency that focuses on brand amplification, customer experience and storytelling through various digital platforms. We strive to master the ins and outs of your business, who your ideal customer is and how to deliver the best experience to them every time. We take a unique approach to each client knowing full well that every business has different needs in the digital marketplace. Above all else, Fifty 2 Creative’s mission is to build long-lasting, meaningful relationshi

Stop Making Excuses for Complacency!

Jason Yarborough and Vincenzo talk about marketers making excuses for not using platforms like Snapchat and how to overcome your new platform fears.

 

Andiamo!

About Fifty 2 Creative

Fifty 2 Creative is a Digital Media Agency that focuses on brand amplification, customer experience and storytelling through various digital platforms. We strive to master the ins and outs of your business, who your ideal customer is and how to deliver the best experience to them every time. We take a unique approach to each client knowing full well that every business has different needs in the digital marketplace. Above all else, Fifty 2 Creative’s mission is to build long-lasting, meaningful relationships. Our clients are part of our family, not just another checkmark in our portfolio.