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- Flack Pack
- Publisher |
- Washington Media Group
- Media Type |
- audio
- Publication Date |
- Oct 04, 2019
- Episode Duration |
- 00:51:40
When you look at your media list, where are the trade media outlets? Are they at the top or the bottom? If they’re not the first newsrooms you pitch, your strategy may be outdated. That’s because the audience continues to shift away from mainstream media to sources focused on specific issues or topics.
Mainstream outlets will always have a role, but there’s no doubting they’ve dropped beats, cut staff, and focused their resources on only the biggest national and local stories.
Robert’s guest, Scott Nover, is a freelance journalist writing about media and politics for pubs like the Washington Post and The Atlantic. He tells PR pros not to worry.
This week’s Buzzer Beater contestant fights hard to fulfill her AP Stylebook destiny. Also, we have the latest PR news headlines from O’Dwyer’s Associate Editor Steve Barnes reporting from New York City. And Flack Pack interns Sharon and Sarah set the PR time machine for the moment in 1985 when an important cause was born.
Links:
O’Dwyer’s Associate Editor Steve Barnes
Subscribe to O’Dwyer’s free E-mail Newsletter
How reporters for niche publications conquered Capitol Hill
The Atlantic: Stories by Scott Nover
us.com/sustainability/healthcare-foundation/national-breast-cancer-awareness-month-.html">National Breast Cancer Awareness Month
Worldwide Breast Cancer Awareness Campaign
House-Turns-Pink-for-Breast-Cancer-Awareness-Month-448980253.html">White House Turns Pink for National Breast Cancer Awareness
When you look at your media list, where are the trade media outlets? Are they at the top or the bottom? If they’re not the first newsrooms you pitch, your strategy may be outdated. That’s because the audience continues to shift away from mainstream media to sources focused on specific issues or topics.
Mainstream outlets will always have a role, but there’s no doubting they’ve dropped beats, cut staff, and focused their resources on only the biggest national and local stories.
Robert’s guest, Scott Nover, is a freelance journalist writing about media and politics for pubs like the Washington Post and The Atlantic. He tells PR pros not to worry.
This week’s Buzzer Beater contestant fights hard to fulfill her AP Stylebook destiny. Also, we have the latest PR news headlines from O’Dwyer’s Associate Editor Steve Barnes reporting from New York City. And Flack Pack interns Sharon and Sarah set the PR time machine for the moment in 1985 when an important cause was born.
Links:
O’Dwyer’s Associate Editor Steve Barnes
Subscribe to O’Dwyer’s free E-mail Newsletter
How reporters for niche publications conquered Capitol Hill
The Atlantic: Stories by Scott Nover
us.com/sustainability/healthcare-foundation/national-breast-cancer-awareness-month-.html">National Breast Cancer Awareness Month
Worldwide Breast Cancer Awareness Campaign
House-Turns-Pink-for-Breast-Cancer-Awareness-Month-448980253.html">White House Turns Pink for National Breast Cancer Awareness
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