How can you effectively use image-based social media to reach readers and sell more books? How can you avoid time-wasting but still build a community? I discuss these questions and more with Frances Caballo in today's interview. In the intro, I mention my personal update and how I organize and batch my time, as well as Things app. Plus, if you're unhappy with the changes at Mailchimp, check out my tutorial on how to set up ConvertKit for your author mailing list. Today's show is sponsored by Draft2Digital, where you can get free ebook formatting, free distribution to multiple stores, and a host of other benefits. Get your free Author Marketing Guide at www.draft2digital.com/penn Caballo-About-compressor.jpg">Frances Caballo is the author of Social Media Just for Writers as well as Avoid Social Media Time Suck, which is super important, and other books on blogging and social media. She provides coaching and social media management for writers. You can listen above or on iTunes or your favorite podcast app or watch the video here, read the notes and links below. Here are the highlights and full transcript below. Show Notes * On the changes in social media in the past 5 years * The continued importance of visual images on social media * The importance of Instagram Stories if you’re using Instagram * How to find hashtags to use with Instagram * Using Pinterest to drive traffic to a website * How Pinterest differs from Instagram in terms of marketing vs. brand awareness * Why the scattergun approach to social media doesn’t work You can find Frances Caballo at FrancesCaballo.com and on Twitter @CaballoFrances Transcript of Interview with Frances Caballo Joanna: Hi, everyone. I'm Joanna Penn from thecreativepenn.com. And today, I'm here with Frances Caballo. Hi, Frances. Frances: Hi, Joanna. Joanna: It's been ages, and we'll get into that. But just for an introduction for anyone who doesn't know you: Frances is the author of ‘Social Media Just for Writers' as well as ‘Avoid Social Media Time Suck', which is super important, and other books on blogging and social media. She provides coaching and social media management for writers. Frances, it was 2014 when you came on the show talking about social media, as we just said. It feels like so much has changed but it also feels like not much has changed because we're still talking about social media. What do you think has changed since 2014? In the last five years, what's the shift in the social media environment? Frances: The interest in Facebook has dropped about five percentage points. I have friends who have dropped Facebook for Instagra...