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• The Podcast Hall of Fame has announced a new board of governors. The organisation, which honors excellence and creator success stories in podcasting, has also published its eligibility guidelines; the next Podcast Hall of Fame induction ceremony will be on Fri Jan 17 at Podfest Expo in Orlando, Florida.
• Magellan AI is now measuring more forms of promotional content within podcasts. “Shows are increasingly using branded episodes, interviews, and feed drops - formats that deserve the same level of measurement as conventional placements,” the company says.
• Wondercraft and Frequency have produced an integration to let brands and media publishers produce and deploy personalised audio ad campaigns. The tools let you build alternative copy, or even use AI to make hundreds of different variations.

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• “Podcasts, long a male-dominated medium in which the gender gap has only recently started to close, exploit men’s competitive appetites for supposed methods of physical and mental self-improvement.” Good Tape published an expanded and updated article about what it calls “podcast masculinity”.
• Who do you podcast to? A new academic publication today looks at the imagined podcast listener - and why sometimes that makes podcasters less inclusive than you’d think.
• Expect a set of announcements later today by Spotify in an event in Los Angeles.

Focus

Since 1996, The Webby Awards has been recognized as the preeminent international honor for Internet excellence. Last year’s Webby Awards received nearly 13,000 entries from around the world.

By participating in The Webbys, you place your work on the same stage as boundary-pushing talent, like past Webby Winners Audible, Crooked Media, iHeart Podcasts, PRX, The New York Times, The Washington Post, Lemonada Media, Wondery, and Vox Media to name a few.

New this year, Podcast honors recognizing Best Indie Podcast - Limited Run in Features, Best Creator or Influencer Series in Features, History in Individual Episodes, and the return of Podcast Company of the Year.

Learn more, and enter the 29th Annual Webby Awards by the Final Entry Deadline on December 20th, 2024.

Moves and Hires

• Angie Trueblood has been hired as Account Executive at True Native Media. She will play a key role in helping True Native Media continue to expand its client offerings and foster deeper connections between podcasters and advertisers.

Tips and tricks

• Wavve has a full article about the importance of sound quality in podcasting. It suggests that audiences are likely to abandon a podcast with bad sound quality within the first few minutes.

Podcast News

• The Stassi podcast has moved to PodcastOne. Hosted by bestselling author and reality television personality Stassi Schroeder, the show has moved in what the company calls a multiyear seven-figure deal. The podcast addition strengthens and grows PodcastOne’s existing commitment to providing engaging content tailored to women.

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