With the exception of the Super Bowl, no one remembers what show or network aired a memorable commercial. It’s the creative that sticks in our brains and gets us to take action, not the placement. Is there a way to get memorable, engaging and creative ads in podcasting without ruining what makes podcast advertising so effective?
Check out the article here: https://soundsprofitable.com/update/stop-making-creative-an-afterthought
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See omnystudio.com/listener for privacy information.