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Marketing Leaders: 5 Ways to Not Get Fired, with Kyle Lacy CMO at Jellyfish
Media Type |
audio
Categories Via RSS |
Business
Investing
Technology
Publication Date |
Jun 13, 2024
Episode Duration |
00:28:04
Live from the SaaStock USA 2024 Scale Stage, Kyle Lacy (CMO, Jellyfish) tells marketing leaders the five ways to not get fired. "I believe marketing should have a seat at the table for all four of these to force alignment, because you are the hub and spoke of the go to market model - in my opinion. So that's why it's important that you at least help own, or at least help report, on these things." The average tenure of a marketing and sales leader at a high-growth startup is short, and it’s short for a reason. How do you build staying power at any company as a marketing leader? It’s important to build specific strategies to gain a seat at the proverbial table. Join Kyle as he walks you through the five ways to position yourself as a marketing leader, from revenue alignment to owning a pipeline/revenue number.Check out the other ways SaaStock is serving SaaS founders 🇺🇸 SaaStock USA 2025: 13-15 May 2025 | Austin, Texas. Connect, learn and thrive at the leading conference for B2B SaaS Founders, Operators and Investors from Pre-Seed to Series C. (https://ti.to/saastock/saastock-usa-2025) 🇮🇪 SaaStock Europe 2025: 12-14 October 2025 | Dublin, Ireland. "The best SaaS conference for founders, execs & investors in Europe, period." - Christoph Janz, Partner, Point Nine. (https://share.hsforms.com/1FbUpCXpJT8um3MehUUYcAg3upof) 🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/) 🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)
Live from the SaaStock USA 2024 Scale Stage, Kyle Lacy (CMO, Jellyfish) tells marketing leaders the five ways to not get fired. "I believe marketing should have a seat at the table for all four of these to force alignment, because you are the hub and spoke of the go to market model - in my opinion. So that's why it's important that you at least help own, or at least help report, on these things." The average tenure of a marketing and sales leader at a high-growth startup is short, and it’s short for a reason. How do you build staying power at any company as a marketing leader? It’s important to build specific strategies to gain a seat at the proverbial table. Join Kyle as he walks you through the five ways to position yourself as a marketing leader, from revenue alignment to owning a pipeline/revenue number.

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