In this episode I'm unveiling a very common motivator for your drive that I'd not adequately conceptualized before. We all realize that negative feelings can often be a powerful motivator for us. The desire to prove ourselves to the world. But my guest took it a step further and it was an "Ah ha!" Moment for me. Self-development leader Joel Brown cited that even among the top performers he's hired to coach, he finds that many not only have negative motivators driving them, but they are actually afraid to lose them, as they feel, even subconsciously, that it's their superpower. Boom. I think this is huge. We may be holding on to negative motivators because we've attached out identity to them. Joel Brown is a renowned self-development leader who has inspired 372 million people worldwide with his #1 personal development website, Addicted2Success. Over the last 14 years he's directly impacted over 12,500 lives through hands on training, conferences and retreats. Joel hosts the highly successful Addicted2Success podcast, with over 6.2 Million Plays & Downloads over the past 4 years + over 9 Million plays on his Youtube channel featuring thought leaders such as Tony Robbins, Matthew McConaughey, Simon Sinek, Les Brown and more. Joel stands apart to me because of his holistic blend of cutting-edge psychological strategies and deep spiritual insights, delving beyond the surface to target the subconscious patterns that often derail us from our path. Joel is also a Jedi of understanding procrastination. He actually has a quick quiz you can take to understand your procrastination type. There are six procrastination types and it really helpful to discover mine and how to better mitigate my propensities. Go to doquiz.com. doquiz.com. But you'll hear us talk about it in this coming conversation Head to airdoctorpro.com and use promo code KEVIN and depending on the model receive UP TO 39% off or UP TO $300 off! Sign up for a one-dollar-per-month trial period at shopify.com/kevin Go to shipstation.com and use code KEVIN to sign up for your FREE 60-day trial. Go to https://prolonlife.com/kevin and get TEN PERCENT off Prolon Life’s 5-day nutrition program For comprehensive financial news and analysis, visit YahooFinance.com Sign up for AromaTru's Insider Club and today you'll receive a FREE Waterless Oil Diffuser and a FREE lemon eucalyptus oil - that's over $200 in savings. Head to aromatruorganics.com/kevin to take advantage of this exclusive offer.  Learn more about your ad choices. Visit megaphone.fm/adchoices