In this episode of the SaaS Revolution Show our host Alex Theuma is joined by Jake Dunlap, CEO of Skaled, who shares the innovations in sales required to hit your goals. "Relevancy cuts through the noise. That is the only way to be successful - that is it, it is singular. If your team and your organisation cannot send relevant messages, whether it's via video, whether it's via LinkedIn, voice-note, whether it's email or call, you will not generate meetings. So that's where the human comes in." Jake shares: - The most important thing that CEOs should be doing *right now* - The core component of hitting outbound targets - Modern sales processes and the vecs concept: vetted, educated, cold and self service - Relevancy vs personalisation, and the *only* way to win - Meeting the modern customer where they stand- 40% of buyers would like the option to self service buy at 2030, where do sales reps fit in? and more!Check out the other ways SaaStock is serving SaaS founders 🇺🇸 SaaStock USA 2025: 13-15 May 2025 | Austin, Texas. Connect, learn and thrive at the leading conference for B2B SaaS Founders, Operators and Investors from Pre-Seed to Series C. (https://ti.to/saastock/saastock-usa-2025) 🇮🇪 SaaStock Europe 2025: 12-14 October 2025 | Dublin, Ireland. "The best SaaS conference for founders, execs & investors in Europe, period." - Christoph Janz, Partner, Point Nine. (https://share.hsforms.com/1FbUpCXpJT8um3MehUUYcAg3upof) 🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/) 🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)