What do you really care about? Rankings on Amazon or money in your bank account? In this interview, David Chilton shares how you can sell books in bulk to companies resulting in a big pay-day — but no ‘bestseller' tag. This is a fascinating discussion that will challenge your definition of success and — hopefully — result in more income from your books. In the introduction, I talk about some of the impacts of the coronavirus on publishing, authors, and bookstores. Publishing Perspectives has some good coverage, including this article on the impact in Italy. Plus, The New Publishing Standard is covering a lot, too. Plus, I'm on the Choose FI Podcast talking about how I started my creative business in the wake of the 2008/2009 global financial crisis, and the Self Publishing Show and the KWL Podcast talking about Audio for Authors. And if you want to make another income stream, check out my new mini-course, penn-courses.teachable.com/p/online-course/">Turn What you Know into an Online Course. Today's show is sponsored by Draft2Digital, where you can get free ebook formatting, free distribution to multiple stores, and a host of other benefits. Get your free Author Marketing Guide at www.draft2digital.com/penn David Chilton is the author of finance books, The Wealthy Barber and The Wealthy Barber Returns, as well as being a venture capitalist on Canada's Dragon's Den. His self-published books on finance have sold over 5 million copies. David now has a number of courses out on bulk sales and nonfiction book marketing, which we're talking about today. You can find them at my affiliate link: www.TheCreativePenn.com/bulksales You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and full transcript below. Show Notes * Self-publishing in 1989 and how things have changed * How the competition for people’s attention impacts book sales * What are corporate and bulk sales? * How digital sales can drive print sales * How to approach people about bulk sales (even if you’re an introvert) * How contracts work with bulk sales * Why TV isn’t the best marketing tool for books * The mindset of those who succeed over the long term You can find David Chilton and the courses at TheChiltonMethod.