We all want to sell more books — but it's time we started to treat readers differently at the various stages of the marketing process. In this interview, Mark Dawson explains the reader funnel, as well as how he developed confidence in his writing craft and indie business skills. In the introduction, I give an update on my NaNoWriMo writing. Today's show is sponsored by PublishDrive, a global self-publishing platform distributing to 400+ stores and 240,000 libraries, with innovative marketing tools like integrated Amazon Ads. The writing process is hard enough, so the publishing and marketing process should be easier. PublishDrive helps authors write more, publish more, sell more and worry less. Go to www.PublishDrive.com to learn more. Mark Dawson is the award-winning, internationally bestselling author of the John Milton thriller series with over a million books sold. He runs training courses for authors at Self-Publishing Formula, and he's also the co-host of the Self-Publishing Show. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript below. Show Notes * On selling a print-only deal to a traditional publisher * Why splitting intellectual property rights is important for every author * The importance of stepping out of our comfort zone * Creative practices that keep the writing going even in a busy life * The challenges and opportunities of publishing in another language * Using different levels of engagement for different types of readers in a sales funnel * What does the future of publishing hold? * Why not needing permission is so liberating and democratizing for writers You can find Mark Dawson at MarkJDawson.com and SelfPublishingFormula.com and on Twitter @SelfPubForm and @pbackwriter Transcript of Interview with Mark Dawson Joanna Penn: Mark Dawson is the award-nominated, internationally bestselling author of the John Milton thriller series with over a million books sold. He runs training courses for authors at Self-Publishing Formula, and he's also the co-host of the Self-Publishing Show. Welcome back, Mark. Mark Dawson: Hello Jo. I should correct, and I should've done this much earlier, I'm actually an award-winning author, if you don't mind! 🙂 Joanna Penn: You need to fix your bio on your website. Mark Dawson: I won the Wiltshire Life Creative of the Year in the very small, small part of the world where I live. So it's not a very prestigious award. So I can actually say, damn it, I am an award-winning author. Joanna Penn: That's great. And actually, two tips there for people listening. One is it doesn't matter what award you win. I am the same. I am an award-winning creative entrepreneur and it wasn't that big a deal, but it's still an award and I have it on a shelf. And also, update your bio on your website. Tip for everyone, including me. Okay, well, of course, you've been on the show a number of times. And of course, you have your own show with James Blatch and people should probably know you by now. What I want to ask is something that has just happened. I saw on your Facebook feed, quite a rare thing for indie authors to achieve. There's probably a handful of indie authors who've done this. Tell us about your print-only deal for the Milton books that y...