Making a full-time living as a writer is all about multiple streams of income, and bulk sales are a great way of making revenue by doing direct. In today's show, Dave Hendrickson talks about the joy of selling books to schools – and takes us behind the scenes of the financial side of bulk sales.
In the intro, I comment on the joy of GDPR and how I hope it ushers in a new era of respect for data. Yes, it might be a pain temporarily, but better data protection will be good for all in the long run.
This week is the launch of
How to Write Non-Fiction: Turn your Knowledge into Words, available on 31 May in ebook and print, as well as Large Print and workbook editions, with audio coming soon.
I'm doing a Facebook Live Ask Me Anything session for the launch on Thurs 31 May at 3 pm US Eastern/8 pm UK with giveaways!
Click here for the Facebook event, or just join me on
www.Facebook.com/TheCreativePenn on the day!
This podcast is sponsored by
Kobo Writing Life, which helps authors self-publish and reach readers in global markets through the Kobo eco-system. You can also subscribe to the
Kobo Writing Life podcast for interviews with successful indie authors.
David Hendrickson is an award-winning, nonfiction and sports writer, as well as an award-winning short story writer and novelist. His latest book is
How to Get Your Book Into Schools and Double Your Income With Volume Sales.
You can listen above or
on iTunes or
Stitcher or
watch the video here, read the notes and links below. Here are the highlights and full transcript below.
Show Notes
* On the specific types of books to pitch to schools
* Identifying school decision-makers and getting your book into their hands
* What to include in your mailer to schools
* Three factors for pricing books correctly
* Taking advantage of volume discounts at Ingram Spark
* The ideal time of year to reach out to schools and teachers
* Managing cash flow and getting paid
You can find David H. Hendrickson at
HendricksonWriter.com.
Transcript of Interview with David Hendrickson
Joanna: Hello, everyone. I'm Joanna Penn from
TheCreativePenn.com. And today, I'm here with Dave Hendrickson. Hi, Dave.
Dave: Hi, Joanna. I'm really delighted to be here.
Joanna: Oh, it's great to have you on the show. Now, just a little introduction.