With so many forms of content creation and marketing, today’s guest Farzad Rashidi will tell you how to figure out whether SEO is the right acquisition channel for your business, how to find hidden opportunities when it comes to keyword research and content creation, and his 3-step outreach strategy to consistently earn editorial backlinks to boost rankings… you know this is my jam!

When you reach out to get the backlink, be sure to include an incentive, a level of personalization, and pick the right strategy to ensure the websites are relative to increasing your authority.

Farzad Rashidi is the lead innovator at Respona, the all-in-one link-building outreach software that helps businesses increase their organic traffic from Google. He previously ran the marketing efforts at Visme, where he helped the company gain over 16 million active users and pass 3M monthly organic traffic.

Connect with Farzad Rashidi:

• Linkedin: https://www.linkedin.com/in/farzadrashidi/
• Twitter: https://twitter.com/The_Farzad 

Follow Respona:

• LinkedIn: https://www.linkedin.com/company/respona
• Twitter: https://twitter.com/ResponaApp

Resources mentioned in this episode:

• Respona.com
• PodcastClout.com

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