- Publisher |
- Christina Nicholson
- Media Type |
- audio
- Podknife tags |
- Business,
- Entrepreneurship,
- Management & Marketing,
- Public Relations
- Categories Via RSS |
- Business,
- Careers,
- Entrepreneurship,
- Marketing
- People |
- Country Of Origin |
- USA
- Produced In |
- Wellington, FL
- Premiere Date |
- 2018-08-20
- Phone Number |
- 754-999-0605
- Frequency |
- Weekly
- Explicit |
- No
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Submit ReviewI hired my first business coach around 2017. It was life-changing and scary AF. Since then, I’ve never been without a business coach or have been in a mastermind.
I’m going to tell you who I’ve hired, why, how much I paid, and what I took away from each business coach and mastermind… so buckle up!
I’m not including online courses in this roundup. Those are one-and-done with lifetime access and are not as much as a time and financial investment.
But if you’re wondering, my favorite online courses include one about SEO by Brandon Gaille who now has RankIQ, and Justin Welsh’s on LinkedIn and content creation.
Back to business coaching and masterminding…
Resources mentioned in this episode:
- RankIQ
- LinkedIn Operating System
- Content Operating System
- Pitch Publicity Profit
- Media Mentoring Program
- Newsletter
- Media Maven
- Podcast Clout
- Christina All Day
Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.
Follow Christina on social media at:
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.
Ever wonder what makes a pitch stand out to a journalist? What about the common mistakes small business owners make when they pitch to the media and how to fix those mistakes?
Look no further because I get answers to those questions and more in this podcast episode.
Alice Dubin is a digital travel and lifestyle journalist based in Los Angeles. Her work has appeared in Good Housekeeping, Woman’s Day, Prevention, Insider, Glamour, Shondaland, Fast Company, AFAR, Parents, TODAY, Travel + Leisure, and countless other online and print outlets.
Alice has a master's degree in journalism with an emphasis on cultural reporting and criticism from NYU, and a bachelor’s degree from UC Berkeley. An avid traveler, she trots the globe with her husband and their twins.
- Visit her website at https://www.alicedubin.com
- Follow her on Instagram at @alicedubin
- Follow her on Twitter at @alicedubin
- Sonia Weiser’s Opportunities of the Week
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that follow button.
For more, visit MediaMavenAndMore.com/podcast.
Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.
Follow Christina on social media at:
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.
Imposter syndrome is loosely defined as doubting your abilities and feeling like a fraud. It disproportionately affects high-achieving people, who find it difficult to accept their accomplishments.
One study found that about 70% of all people have felt like an imposter at some point. Imposter syndrome often affects those who are highly capable perfectionists.
What does imposter syndrome look like?
You don’t give yourself credit. You may think it’s only a matter of time until the luck runs out, and you're exposed.
You’re in the forest, so you can’t see the trees. As more wins and accomplishments pile up, you aren’t able to clear the cobwebs and look at your achievements for what they really are.
Ask yourself this:
"If a stranger shared these accomplishments with me, would the logical conclusion be that they are all a stroke of luck and therefore a fraud?” Probably not.
1. Maybe you have the curse of knowledge blindness.
2. Maybe you don’t realize we are all constantly learning and can’t possibly know it all all the time.
3. Maybe you need to take a beat to ponder your accomplishments.
4. Maybe you need to manifest being a big deal in real life… kinda.
- Get your wants and goals in order
- Think about them via a vision board, positive affirmations, etc.
- Surround yourself with others doing it, listen to podcasts, join masterminds, etc.
- Execute.
Your thoughts will influence your words, which determines your actions.
Thoughts > Words > Actions
Some call it manifesting. I call it getting off your ass and making sh*t happen.
Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.
Follow Christina on social media at:
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.
You can’t just hire someone to handle your public relations and call it a day. You still need to be involved to make it successful.
I’m going to tell you how people sabotage their own PR, so if you’re doing these things, you stop… or you know better when you’re ready to implement a PR strategy.
1. You don’t get back to us when we need you to.The media works on deadlines, so we need to hear from you ASAP. Many times, they take what’s first and won’t wait for what’s best. Also, don’t no-show an interview… because you won’t have another one.
2. You don’t keep us in the loop.You know your industry better than we do, so fill us in when big things happen in your niche or at your company so we can spill our news story wheels to see how we can weave you into the narrative and get it some coverage. It could be very helpful to us if you keep an eye out for story ideas!
3. You have unrealistic expectations.There needs to be more education in this industry because it’s wild how many people think a.) it’s easy to get wherever you want when you want, b.) how deserving they are to get wherever they want when they want.
4. You don’t speak in soundbites or good quotes.A good soundbite is an animated 15-20 seconds of you saying something of value that adds to whatever is being discussed. Think of it as a passionate conversation, not an infomercial. Just because you’re high up on the totem pole at a company, doesn’t mean you’re good at this. Comfort is key.
5. You don’t understand the news.It’s not the media’s job to give you a free commercial or promotion. There is a big difference between what is paid and what is earned. Earned media is always going to answer the questions reporters are asked in their morning meeting about why a story is being covered now infront of their audience.
Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.
Follow Christina on social media at:
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.
Influencer marketing is HUGE today. Yes, it is misunderstood and so many people think they know how it works, but few actually do. To dive deeper into how it works and how people make living as Instagram influencers, I'm resharing one of my most popular episodes with Christina Galbato who pulls back the curtain and shares her experience as an influencer and a coach to future influencers.Christina is a social media influencer, online educator, and digital marketing expert. After building a successful career as a travel influencer and working with brands like Ritz-Carlton, Mazda, and lululemon, Christina pivoted into online education where she built a 7-figure business helping thousands of women build online empires as influencers. She has been featured on CNN and Forbes and was a speaker at AdWorld and StartUp Grind.Find Christina on Instagram at @christinagalbato. For information on her Influencer Bootcamp and Blogger Bootcamp, visit ChristinaGalbato.com.
Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.
Follow Christina on social media at:
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.
Warren Buffett said it takes 20 years to build a reputation. That means PR is a long-term game - not a sprint, but a marathon.
This is why most PR software requires an annual subscription and why most PR agencies require an annual contract.
Trust me, this isn’t to trap you and take your money. It’s just how the industry works.
I’m going to tell you why it works like this and how you can use it to your benefit from my perspective as the owner of a PR agency and someone who helps people do this on their own through my online course and mentoring program.
1. Your PR firm plants seeds that need time to grow.
2. It takes time to learn your company and plan an effective strategy.
3. Quick hits don’t have staying power.
4. The biggest media outlets often require the most time and effort.
5. The investment isn’t a guaranteed ROI.
If you hire anyone to handle PR for you, please ask these questions:
- How many will work on your team?
- What PR are you getting? Traditional media, podcasts, influencers, etc.
- How do you pitch? Press release distribution, etc.
- How will we check in and know what’s going on?
Also, learn what to do yourself and/or have a VA do it or you block out 2-3 hours a week to execute what’s in Pitch Publicity Profit.
Some resources I mentioned in this episode include:
Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.
Follow Christina on social media at:
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.
One of my Media Mentoring Program clients wanted to know more about how I repurpose my content, so here we go!
Last year, I approached content with a podcast first in mind. This year, I’m going YouTube first.
1. Audio is pulled from the YouTube video for my podcast on Become a Media Maven.
2. I pull a few one-minute snippets from the YouTube video to post short videos.
3. My assistant pulls the show notes and creates a blog post on MediaMavenAndMore.com.
4. My assistant creates a pin that leads to those show notes on my Pinterest.
5. Create multiple eye-catching text copy with the help of Justin Welsh’s Content Operating System.
6. Add images to the multiple text posts. Then, you can post it on Instagram too.
7. Add videos to multiple text posts. Then, you can post it on Instagram AND TikTok. You can use stock video or take a video of yourself using a SwitchPod.
8. Create a carousel of images for a “5 tips” or “7 ways to” post to scroll through.
Click here to try Canva Pro for free.
So now we have created a:
1. YouTube video
2. Podcast
3. Blog Post
4. Pin that leads to the blog post
5. Multiple text posts
6. Multiple image posts
7. Multiple video posts
8. Carousel posts
from just one core content creation session.
I batch the content create sessions, then spend part of a day recreating all the content.
I just use a Google spreadsheet to keep track of it all and use Agorapulse to set it in the queue and forget it.
If there is a way I can further repurpose and I didn’t mention it here, let me know!
Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.
Follow Christina on social media at:
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.
I recently visited Southern California to visit three hotel clients of mine.
Most work was done before I left. For example, I already wrote three blog posts before leaving South Florida.
That work included:
1. SEO keyword research for each place I was visiting using RankIQ.
2. Write the blog post with hotel client inclusion, but not promotion
You can check out the three blog posts here:
What to Pack for a Trip to Palm Springs:
5 Best Things to Do in Laguna Beach, California:
12 Best Things to Do in La Jolla, California:
3. Kept in mind everything in the blog post during my trip/making a list
4. What I didn’t experience, I embedded images from Instagram
5. Took pictures and video with reels in mind
6. Uploaded everything to a Google Drive folder to share with the client AND to work from when posting to social media
7. Updated my team with feedback on conversations with the client and my takeaways as a guest
Some other resources mentioned include:
- RankIQ: https://www.rankiq.com/?fpr=christina33
- My Lifestyle Blog: ChristinaAllDay.com
- My Instagram: Instagram.com/ChristinaAllDay
- Onsen Hotel & Spa: https://onsenhotelspa.com/
- Art Hotel: https://arthotellagunabeach.com/
- Cormorant: https://cormorantlajolla.com/
Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.
Follow Christina on social media at:
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.
At the end of 2022, I asked the wonderful business owners on my email list to ask me anything about their biggest frustration in learning how to get attention without using ads.
I saw a recurring theme with three people and answer their questions here about:
- the amount of time it takes to write and repurpose content consistently
- finding and following up with opportunities to be on other people’s platforms
- finding the right people to contact in the media
- how to get messages to stand out so people actually open an email and act upon it
- how to translate attention into sales
Some resources mentioned in this episode include:
- 16 Places accepting contributors:
https://www.mediamavenandmore.com/contributor/
- Pitch Publicity Profit:
https://www.mediamavenandmore.com/publicity
- Media Mentoring Program:
https://www.mediamavenandmore.com/media-mentoring-program/
- Podcast Clout:
- My Newsletter:
https://www.mediamavenandmore.com/newsletter
- Justin Welsh’s LinkedIn Operating System:
https://www.justinwelsh.me/a/2147505019/Fb2eagAL
- Justin Welsh’s Content Operating System:
https://www.justinwelsh.me/a/2147507660/Fb2eagAL
Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.
Follow Christina on social media at:
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.
A Media Mentoring Program client of mine reached out on Facebook and suggested an episode idea, so I moved all the other ones down and bumped this one up for her.
There is such an overlap between social media and PR. They work together, so make them work for you!
- Build your brand on social media by sharing your expertise on social media. This way when a journalist does their research on you, they are convinced.
- Share your wins on social media. This shows your TRUE expertise.
- Do this regularly. Don’t do it once and forget it because then new followers won’t see it and current followers won’t remember.
- Connect with the person you’re pitching. This is why it’s important to select a handful of ones that will move the needle for you instead of 500 who cover your niche.
- Don’t just connect - like, comment, retweet, etc.
- After you pitch them, send them a tweet or message to give them a heads-up.
- After you earn coverage, share it on social media REPEATEDLY and tag the journalist who made it happen. I talk about the importance of this in previous episodes with journalists.
To do this seamlessly and automatically, I use Agorapulse.
Try it free for 30 days here: https://www.agorapulse.com/?via=christina86
Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.
Follow Christina on social media at:
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.
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