- Publisher |
- Christina Nicholson
- Media Type |
- audio
- Podknife tags |
- Business,
- Entrepreneurship,
- Management & Marketing,
- Public Relations
- Categories Via RSS |
- Business,
- Careers,
- Entrepreneurship,
- Marketing
- People |
- Country Of Origin |
- USA
- Produced In |
- Wellington, FL
- Premiere Date |
- 2018-08-20
- Phone Number |
- 754-999-0605
- Frequency |
- Weekly
- Explicit |
- No
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Submit ReviewI hired my first business coach around 2017. It was life-changing and scary AF. Since then, I’ve never been without a business coach or have been in a mastermind.
I’m going to tell you who I’ve hired, why, how much I paid, and what I took away from each business coach and mastermind… so buckle up!
I’m not including online courses in this roundup. Those are one-and-done with lifetime access and are not as much as a time and financial investment.
But if you’re wondering, my favorite online courses include one about SEO by Brandon Gaille who now has RankIQ, and Justin Welsh’s on LinkedIn and content creation.
Back to business coaching and masterminding…
Resources mentioned in this episode:
- RankIQ
- LinkedIn Operating System
- Content Operating System
- Pitch Publicity Profit
- Media Mentoring Program
- Newsletter
- Media Maven
- Podcast Clout
- Christina All Day
Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.
Follow Christina on social media at:
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.
Ever wonder what makes a pitch stand out to a journalist? What about the common mistakes small business owners make when they pitch to the media and how to fix those mistakes?
Look no further because I get answers to those questions and more in this podcast episode.
Alice Dubin is a digital travel and lifestyle journalist based in Los Angeles. Her work has appeared in Good Housekeeping, Woman’s Day, Prevention, Insider, Glamour, Shondaland, Fast Company, AFAR, Parents, TODAY, Travel + Leisure, and countless other online and print outlets.
Alice has a master's degree in journalism with an emphasis on cultural reporting and criticism from NYU, and a bachelor’s degree from UC Berkeley. An avid traveler, she trots the globe with her husband and their twins.
- Visit her website at https://www.alicedubin.com
- Follow her on Instagram at @alicedubin
- Follow her on Twitter at @alicedubin
- Sonia Weiser’s Opportunities of the Week
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that follow button.
For more, visit MediaMavenAndMore.com/podcast.
Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.
Follow Christina on social media at:
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.
Imposter syndrome is loosely defined as doubting your abilities and feeling like a fraud. It disproportionately affects high-achieving people, who find it difficult to accept their accomplishments.
One study found that about 70% of all people have felt like an imposter at some point. Imposter syndrome often affects those who are highly capable perfectionists.
What does imposter syndrome look like?
You don’t give yourself credit. You may think it’s only a matter of time until the luck runs out, and you're exposed.
You’re in the forest, so you can’t see the trees. As more wins and accomplishments pile up, you aren’t able to clear the cobwebs and look at your achievements for what they really are.
Ask yourself this:
"If a stranger shared these accomplishments with me, would the logical conclusion be that they are all a stroke of luck and therefore a fraud?” Probably not.
1. Maybe you have the curse of knowledge blindness.
2. Maybe you don’t realize we are all constantly learning and can’t possibly know it all all the time.
3. Maybe you need to take a beat to ponder your accomplishments.
4. Maybe you need to manifest being a big deal in real life… kinda.
- Get your wants and goals in order
- Think about them via a vision board, positive affirmations, etc.
- Surround yourself with others doing it, listen to podcasts, join masterminds, etc.
- Execute.
Your thoughts will influence your words, which determines your actions.
Thoughts > Words > Actions
Some call it manifesting. I call it getting off your ass and making sh*t happen.
Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.
Follow Christina on social media at:
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.
You can’t just hire someone to handle your public relations and call it a day. You still need to be involved to make it successful.
I’m going to tell you how people sabotage their own PR, so if you’re doing these things, you stop… or you know better when you’re ready to implement a PR strategy.
1. You don’t get back to us when we need you to.The media works on deadlines, so we need to hear from you ASAP. Many times, they take what’s first and won’t wait for what’s best. Also, don’t no-show an interview… because you won’t have another one.
2. You don’t keep us in the loop.You know your industry better than we do, so fill us in when big things happen in your niche or at your company so we can spill our news story wheels to see how we can weave you into the narrative and get it some coverage. It could be very helpful to us if you keep an eye out for story ideas!
3. You have unrealistic expectations.There needs to be more education in this industry because it’s wild how many people think a.) it’s easy to get wherever you want when you want, b.) how deserving they are to get wherever they want when they want.
4. You don’t speak in soundbites or good quotes.A good soundbite is an animated 15-20 seconds of you saying something of value that adds to whatever is being discussed. Think of it as a passionate conversation, not an infomercial. Just because you’re high up on the totem pole at a company, doesn’t mean you’re good at this. Comfort is key.
5. You don’t understand the news.It’s not the media’s job to give you a free commercial or promotion. There is a big difference between what is paid and what is earned. Earned media is always going to answer the questions reporters are asked in their morning meeting about why a story is being covered now infront of their audience.
Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.
Follow Christina on social media at:
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.
Influencer marketing is HUGE today. Yes, it is misunderstood and so many people think they know how it works, but few actually do. To dive deeper into how it works and how people make living as Instagram influencers, I'm resharing one of my most popular episodes with Christina Galbato who pulls back the curtain and shares her experience as an influencer and a coach to future influencers.Christina is a social media influencer, online educator, and digital marketing expert. After building a successful career as a travel influencer and working with brands like Ritz-Carlton, Mazda, and lululemon, Christina pivoted into online education where she built a 7-figure business helping thousands of women build online empires as influencers. She has been featured on CNN and Forbes and was a speaker at AdWorld and StartUp Grind.Find Christina on Instagram at @christinagalbato. For information on her Influencer Bootcamp and Blogger Bootcamp, visit ChristinaGalbato.com.
Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.
Follow Christina on social media at:
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.
Warren Buffett said it takes 20 years to build a reputation. That means PR is a long-term game - not a sprint, but a marathon.
This is why most PR software requires an annual subscription and why most PR agencies require an annual contract.
Trust me, this isn’t to trap you and take your money. It’s just how the industry works.
I’m going to tell you why it works like this and how you can use it to your benefit from my perspective as the owner of a PR agency and someone who helps people do this on their own through my online course and mentoring program.
1. Your PR firm plants seeds that need time to grow.
2. It takes time to learn your company and plan an effective strategy.
3. Quick hits don’t have staying power.
4. The biggest media outlets often require the most time and effort.
5. The investment isn’t a guaranteed ROI.
If you hire anyone to handle PR for you, please ask these questions:
- How many will work on your team?
- What PR are you getting? Traditional media, podcasts, influencers, etc.
- How do you pitch? Press release distribution, etc.
- How will we check in and know what’s going on?
Also, learn what to do yourself and/or have a VA do it or you block out 2-3 hours a week to execute what’s in Pitch Publicity Profit.
Some resources I mentioned in this episode include:
Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.
Follow Christina on social media at:
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.
One of my Media Mentoring Program clients wanted to know more about how I repurpose my content, so here we go!
Last year, I approached content with a podcast first in mind. This year, I’m going YouTube first.
1. Audio is pulled from the YouTube video for my podcast on Become a Media Maven.
2. I pull a few one-minute snippets from the YouTube video to post short videos.
3. My assistant pulls the show notes and creates a blog post on MediaMavenAndMore.com.
4. My assistant creates a pin that leads to those show notes on my Pinterest.
5. Create multiple eye-catching text copy with the help of Justin Welsh’s Content Operating System.
6. Add images to the multiple text posts. Then, you can post it on Instagram too.
7. Add videos to multiple text posts. Then, you can post it on Instagram AND TikTok. You can use stock video or take a video of yourself using a SwitchPod.
8. Create a carousel of images for a “5 tips” or “7 ways to” post to scroll through.
Click here to try Canva Pro for free.
So now we have created a:
1. YouTube video
2. Podcast
3. Blog Post
4. Pin that leads to the blog post
5. Multiple text posts
6. Multiple image posts
7. Multiple video posts
8. Carousel posts
from just one core content creation session.
I batch the content create sessions, then spend part of a day recreating all the content.
I just use a Google spreadsheet to keep track of it all and use Agorapulse to set it in the queue and forget it.
If there is a way I can further repurpose and I didn’t mention it here, let me know!
Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.
Follow Christina on social media at:
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.
I recently visited Southern California to visit three hotel clients of mine.
Most work was done before I left. For example, I already wrote three blog posts before leaving South Florida.
That work included:
1. SEO keyword research for each place I was visiting using RankIQ.
2. Write the blog post with hotel client inclusion, but not promotion
You can check out the three blog posts here:
What to Pack for a Trip to Palm Springs:
5 Best Things to Do in Laguna Beach, California:
12 Best Things to Do in La Jolla, California:
3. Kept in mind everything in the blog post during my trip/making a list
4. What I didn’t experience, I embedded images from Instagram
5. Took pictures and video with reels in mind
6. Uploaded everything to a Google Drive folder to share with the client AND to work from when posting to social media
7. Updated my team with feedback on conversations with the client and my takeaways as a guest
Some other resources mentioned include:
- RankIQ: https://www.rankiq.com/?fpr=christina33
- My Lifestyle Blog: ChristinaAllDay.com
- My Instagram: Instagram.com/ChristinaAllDay
- Onsen Hotel & Spa: https://onsenhotelspa.com/
- Art Hotel: https://arthotellagunabeach.com/
- Cormorant: https://cormorantlajolla.com/
Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.
Follow Christina on social media at:
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.
At the end of 2022, I asked the wonderful business owners on my email list to ask me anything about their biggest frustration in learning how to get attention without using ads.
I saw a recurring theme with three people and answer their questions here about:
- the amount of time it takes to write and repurpose content consistently
- finding and following up with opportunities to be on other people’s platforms
- finding the right people to contact in the media
- how to get messages to stand out so people actually open an email and act upon it
- how to translate attention into sales
Some resources mentioned in this episode include:
- 16 Places accepting contributors:
https://www.mediamavenandmore.com/contributor/
- Pitch Publicity Profit:
https://www.mediamavenandmore.com/publicity
- Media Mentoring Program:
https://www.mediamavenandmore.com/media-mentoring-program/
- Podcast Clout:
- My Newsletter:
https://www.mediamavenandmore.com/newsletter
- Justin Welsh’s LinkedIn Operating System:
https://www.justinwelsh.me/a/2147505019/Fb2eagAL
- Justin Welsh’s Content Operating System:
https://www.justinwelsh.me/a/2147507660/Fb2eagAL
Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.
Follow Christina on social media at:
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.
A Media Mentoring Program client of mine reached out on Facebook and suggested an episode idea, so I moved all the other ones down and bumped this one up for her.
There is such an overlap between social media and PR. They work together, so make them work for you!
- Build your brand on social media by sharing your expertise on social media. This way when a journalist does their research on you, they are convinced.
- Share your wins on social media. This shows your TRUE expertise.
- Do this regularly. Don’t do it once and forget it because then new followers won’t see it and current followers won’t remember.
- Connect with the person you’re pitching. This is why it’s important to select a handful of ones that will move the needle for you instead of 500 who cover your niche.
- Don’t just connect - like, comment, retweet, etc.
- After you pitch them, send them a tweet or message to give them a heads-up.
- After you earn coverage, share it on social media REPEATEDLY and tag the journalist who made it happen. I talk about the importance of this in previous episodes with journalists.
To do this seamlessly and automatically, I use Agorapulse.
Try it free for 30 days here: https://www.agorapulse.com/?via=christina86
Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.
Follow Christina on social media at:
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.
Why do we ignore red flags as business owners? I’ve done it many times, but in this episode, I’m going to help you learn from my mistakes.
I’m breaking down the 10 red flags to look out for when bringing on a new client and sharing some of my personal experiences with some of these signs to just say NO!
- Balks at your prices
- Asks you to lower your prices
- Doesn’t respect the boundaries you’ve set
- Treats you like their employee or personal assistant
- Won’t sign your contract
- Refuses to pay a deposit
- Doesn’t represent a reputable company
- Doesn’t have processes… and won’t follow yours
- Has too many cooks in the kitchen
- Wants to hop on a call way too often
Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.
Follow Christina on social media at:
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.
Let’s get to my 12 favorite business tools with some free trials. If you subscribe to any of these, I may receive an affiliate commission.First, make sure you grab my FREE PDF to make it easier than ever to become a contributor to a top website at 16Places.com.
1. AgorapulseAgorapulse is my absolute favorite social media management tool.
2. ConvertKitThis is what I use to build my email list and stay in touch with people.
3. CanvaI’m in Canva every day either creating pins, using their photo library for blog post images, creating YouTube thumbnails, etc.
4. SwitchPodThis tripod was created by my mentor, Pat Flynn, to help content creators keep a phone on a level surface to take photos and videos.
5. TeachableMy online course is here and makes managing The Media Mentoring Program drag and drop easy.
6. GrowBotsWhen it comes to finding the right people to contact and sending outbound emails for business development, GrowBots makes it super easy and personal.
7. SEMRushSEMRush has all the SEO bells and whistles.
8. RankIQThis is perfect for keyword research because it considers your ability to rank for a phrase based on searches, traffic, competition, domain authority, and more.
9. Power-Up PodcastingBefore I started my podcast, I didn’t know where to begin. Power-Up Podcasting walks you through every little thing you need to do step by step.
10. AMP’d Up PodcastingOnce your podcast is created, it’s time to grow it!
11. The LinkedIn Operating SystemIn this course, you will learn how Justin Welsh used LinkedIn to go from zero to 335K+ followers and over $3.2M in income with zero ads.
12. The Content Operating SystemLearn Justin Welsh’s highly systematized approach to producing 475M+ content impressions across LinkedIn and Twitter.
Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.
Follow Christina on social media at:
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.
I love good business and personal development books. After reading so many for years, it’s hard to find some that stand out above the rest.
So many books are either too generic or all sound the same.
These 20 books all stand out to me and are amazing when it comes to life and business.
All the books below are linked via my Amazon affiliate link.
- Secrets of the Millionaire Mind by T. Harv Eker
- Atomic Habits by James Clear
- The 12 Week Year by Brian P. Moran
- Profit First by Mike Michalowicz
- Limitless by Jim Kwik
- High-Performance Habits by Brendon Burchard
- The Five-Second Rule by Mel Robbins
- The Four-Hour Workweek by Tim Ferriss
- Built to Sell by John Warrillow
- We Should All be Millionaires by Rachel Rodgers
- I’m a Badass at Making Money by Jen Sincero
- Building a Story Brand by Donald Miller
- Clockwork by Mike Michalowicz
- Present Over Perfect by Shauna Niequist
- The Four Agreements by Miguel Ruiz
- Talk Triggers by Jay Baer
- Crush It by Gary Vaynerchuk
- Year of Yes by Shonda Rhimes
- The Ride of a Lifetime by Robert Iger
- How Starbucks Saved My Life by Michael Gates Gil
Click here to listen to How to Work on Your Business Instead of In Your Business with Mike Michalowicz
Click here to listen to How to Sell Your Small Business to an Industry Giant with John Warrillow
Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.
Follow Christina on social media at:
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.
Shoe Dog: A Memoir by the Creator of Nike by Phil Knight is said to be the best business book. Ever. The learning lessons are inferred and not spelled out, but the author summarizes everything he learned at the end.
While I don’t relate to having a product business, I’m struggling to find business and personal development books that aren’t too generic or sound the same.
My quick takeaways and memorable parts of the book:
- Phil Knight doesn’t seem too likable.
- The idea behind Nike started with a college paper.
- Nike grew through influencer marketing before influencer was a word.
- Nike was more innovative than the other guys… by doing things like using a waffle maker to create the sole of a shoe.
- Nike means the Winged Goddess of Victory.
- The Nike swoosh was created by a female college student, Carolyn Davidson, for just $35. Here’s more on her and her story: https://creativemarket.com/blog/the-35-nike-logo-and-the-woman-who-designed-it
- For some reason, Nike never had money… even the year they had $140 million in sales. That’s why they went public.
- Today, Phil Knight is worth $35.2 billion.
Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.
Follow Christina on social media at:
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.
When I heard that some podcasters spend HOURS editing a 30-minute podcast episode, I was shocked. There is no reason for that!
In this episode, I break down how I edit my episodes for both my podcast and YouTube channel in less time than it takes me to record them.
From cutting out mistakes, pauses, coughs, and everything else you don’t want people to hear, there is an easier way than listening to the entire episode again while you edit. Yes, you can jump straight to the part you need to fix!
Here are some resources mentioned in this episode:
- Become a Contributor: 16Places.com
- Canva Pro Trial: https://mediamavenandmore.com/canva
- Newsletter sign-up: https://mediamavenandmore.com/newsletter
Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.
Follow Christina on social media at:
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.
I’m happy to say that I was never fired for having a bad work ethic or not hitting goals. The three times I was fired only solidifies why I started my own business. When you listen to this episode, you will understand why!
Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.
Follow Christina on social media at:
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.
Denise Duffield-Thomas is the money mentor for the new wave of online entrepreneurs who want to make money and change the world. She helps entrepreneurs like you charge premium prices, release the fear of money, and create First Class lives.
Her books Get Rich, Lucky Bitch and her newest Chill and Prosper give a fresh and funny roadmap to living a life of abundance without burnout.
In this episode, she talks about how we can make business easier while earning more money by going deep on these five points:
- Work to your strengths.
- Have at least one passive income product.
- Outsource one more thing.
- Join a mastermind.
- Analyze your money blocks.
Find her at @denisedt on Instagram and Twitter, @deniseduffieldthomas on TikTok, and www.facebook.com/denisedt on Facebook.
Visit her website at www.denisedt.com.
Some other resources mentioned in this episode include:
Chill & Prosper podcast: DeniseDT.com/podcast
Get Rich, Lucky Bitch book: https://amzn.to/3VgM999
Chill and Prosper book: https://amzn.to/3FdJxDe
Pitch Publicity Profit bootcamp: PitchPublicityProfit.com
Christina’s YouTube channel: https://www.youtube.com/@MediaMavenAndMore
Find all episodes at BecomeAMediaMaven.com
Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.
Follow Christina on social media at:
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.
It took me about two years to hire my first team member. Then, it took me eight years to hire my first virtual assistant. Eight years! I was afraid AF to delegate things.
I thought it was just me, but this isn’t a rare feeling. Many business owners are afraid to loosen the reins a little bit and let go.
That’s why I invited Kristy Yoder to my podcast. She is the founder and CEO of Smart VAs, a virtual assistant agency. She has a fabulous method on how to decide what you should and should not delegate and why. This exercise is a must for every business owner!
She scaled her agency from one virtual assistant to 70+ talented individuals. She grew her business simply through delegation and now wants to teach others to learn the power of delegation.
Kristy is also the host of The Master Delegator Podcast. She created it for entrepreneurs who want to learn how to become effective in the area of delegation, management, and leadership. She talks about different business growth strategies such as hiring virtual assistants, productivity, online marketing, and many more!
Fun fact: Kristy was born and raised in Manila, Philippines, and moved to the United States in 2019… to my very small hometown of Marion, Ohio!
Find Kristy on:
Instagram: https://www.instagram.com/kristyabbyyoder/
LinkedIn: https://www.linkedin.com/in/kristy-yoder/
Smart VAs: https://smartvirtualassistants.com/
Check out my 3-day bootcamp here:
Pitch Publicity Profit: MediaMavenAndMore.com/Pubilicity
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.
For more, visit MediaMavenAndMore.com/podcast.
Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.
Follow Christina on social media at:
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.
“I’m going to hit $90,000 from just putting videos on the internet.”
Yeah, want to know more about that? Listen in as my friend Jessica Stansberry and I catch up and chat about our latest launches - what worked and what didn’t - and everything else online business and content creation.
Jessica Stansberry helps content creators and entrepreneurs use content to start, grow, and scale their businesses so that their content makes them money while they sleep.
Jessica's YouTube channel, email list, and Instagram account are FULL of helpful nuggets to help content creators become CEOs.
- YouTube: youtube.com/jessicastansberry
- Instagram: instagram.com/jessicastansberry
- Facebook: facebook.com/heyjessicallc
- Twitter: twitter.com/jessicastansbry
- TikTok: heyjessica.com/tiktok
- Podcast: The Fulltime Creator Podcast
Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.
Follow Christina on social media at:
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.
Eavesdrop on me Going Through a Sales Training with Lisa Dadd
We don’t have to be in a state of discomfort to be successful - especially when it comes to sales.
As a seasoned marketing and sales executive, Lisa Dadd is on a mission to show entrepreneurs that the success they’re seeking isn’t outside of their comfort zone as they’ve been led to believe, but rather INSIDE it.
In this podcast, she covers many ways you can close more sales and actually have fun during sales conversations, including:
● Why you never have to “be a salesperson”, and who you can be instead
● How to identify and utilize your natural approach to sales, as opposed to the “one-size-fits-all” sales methods people are taught.
● Why this approach helps people communicate their value more effectively, and more
authentically.
● Keys to communicating our value in ways people understand
● How to activate your prospect’s deepest desires to create true urgency
● How to leverage objections to connect to what’s truly valuable to your client
With Lisa’s company, Soul Sales™, she shares the tools to remember who we are at our core, and then to be able to communicate our value in ways that others understand.
Some resources mentioned in this episode:
- Lisa’s Website: LisaDadd.com
- LinkedIn: linkedin.com/in/lisadadd/
- Media Mentoring Program: MediaMentoringProgram.com
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.
For more, visit MediaMavenAndMore.com/podcast.
Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.
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There is so much to do and such little time. Am I right?
In this episode, my guest Whitney Eckis is sharing how she balances owning multiple businesses without burning out. Whitney also shares how she is getting equity in companies without writing checks and breaks down how she spends her days.
Whitney Eckis is the founder and CEO of Eckis Marketing, a creative communications agency, and Get Supr, a hemp-infused coffee brand.
Whitney has spent the last seven years perfecting the practices of growing brands and businesses in the digital space. Eckis Marketing elevates brands through social media marketing, influencer relations, branding, and creative strategy.
Whitney is also the host of the Under the Influence podcast, where I have been a guest.
- Learn more about Whitney at: whitneyeckis.com
- Follow Whitney on social media at @whitneyeckis
- Check out Get Supr here: getsupr.com
- Pitch yourself to be a contributor at: 16places.com
Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.
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You’ll find Michelle Garrett at the intersection of PR, content marketing, and social media… because yes, there is major overlap!
In this episode, Michelle is going to share the unique way she approaches PR to deliver amazing results for her clients, how she has built a thriving freelance business, and share her biggest takeaway from Content Marketing World.
As a public relations consultant and writer, Michelle’s articles have been featured in Entrepreneur, Muck Rack, and Ragan’s PR Daily, among others.
She’s the founder and host of #FreelanceChat Thursday at noon EST on Twitter, a co-host of #PRLunchHour Friday at noon EST on Twitter Spaces, and a frequent speaker on public relations.
- Follow her on Twitter at @PRisUs
- Follow her on LinkedIn at @prstrategist
- Follow her on Facebook at @GarrettPublicRelations
- Visit her website at MichelleGarrett.com
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.
For more, visit MediaMavenAndMore.com/podcast.
Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.
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With so many forms of content creation and marketing, today’s guest Farzad Rashidi will tell you how to figure out whether SEO is the right acquisition channel for your business, how to find hidden opportunities when it comes to keyword research and content creation, and his 3-step outreach strategy to consistently earn editorial backlinks to boost rankings… you know this is my jam!
When you reach out to get the backlink, be sure to include an incentive, a level of personalization, and pick the right strategy to ensure the websites are relative to increasing your authority.
Farzad Rashidi is the lead innovator at Respona, the all-in-one link-building outreach software that helps businesses increase their organic traffic from Google. He previously ran the marketing efforts at Visme, where he helped the company gain over 16 million active users and pass 3M monthly organic traffic.
Connect with Farzad Rashidi:
- Linkedin: https://www.linkedin.com/in/farzadrashidi/
- Twitter: https://twitter.com/The_Farzad
Follow Respona:
- LinkedIn: https://www.linkedin.com/company/respona
- Twitter: https://twitter.com/ResponaApp
Resources mentioned in this episode:
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.
For more, visit MediaMavenAndMore.com/podcast.
Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.
Follow Christina on social media at:
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.
Calling all non-fiction authors! This is the podcast for you if you want to learn more about:
• How to create content based on your book
• How to grow an email list effectively
• How soon should you start working on your content marketing
My guest, Melanie Herschorn, wants to make your book and brand sparkle online. As a marketing strategist for coaches, consultants, and speakers worldwide, she’s on a mission to support and empower her clients to create clear messaging and content that shines a light on their individuality, skillset, and books.
With her unique combination of entrepreneurship, award-winning journalism and PR experience, Melanie guides her clients to attract and nurture leads and position themselves as industry experts.
Follow Melanie on social media on:
- LinkedIn: https://www.linkedin.com/in/melanie-herschorn/
- Instagram: https://www.instagram.com/vipdigitalcontent/
- Facebook: https://www.facebook.com/vipdigitalcontent
- Get Melanie’s ultimate book marketing checklist at VIPDigital.live/checklist
- Get on the waitlist for my next bootcamp at: PitchPublicityProfit.com
- Download 16 places to pitch to be a contributor here: 16places.com
Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.
Follow Christina on social media at:
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.
In this episode, my friend Briana Beaty explains how she started, grew, and monetized a local business. She also recently sold one of her businesses, Flavor Palm Beach, and walks us through how that happened.
The founder of Flavor Palm Beach and Palm Beach Moms grew up in South Florida with a love for travel. After graduating from the University of Florida with a degree in hospitality management with a guest experience forward approach. That guest experience approach combined with a sensitivity to what people want to be helped her create two companies that serve the guest and the community.
Resources mentioned in this episode include:
- Website: https://www.flavorpb.com/
- Instagram: @flavorpalmbeach
- Website: https://thepbmoms.com/
- Instagram: @palmbeachmoms
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.
For more, visit MediaMavenAndMore.com/podcast.
Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.
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If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.
Shannon Matson is the CEO and Founder of The Social Bungalow, an education and media company that helps entrepreneurs structure ingenious online businesses, as well as Bungalow Coffee a 2,500 sqft coffee café in the Downtown Las Vegas Arts District.
In this episode, Shannon breaks down what a sticky digital web is and what you can implement today to have one in your business that will bring leads straight to you!
Shannon will also break down her impressive content creation process and how she uses it to amplify her inbound ecosystem… and why she opened a coffee cafe in Sin City!
With comprehensive experience in marketing and advertising, Shannon prides herself on helping others structure and market their businesses for exceptional growth.
Her journey began in the corporate world where she held titles such as V.P. of Marketing for a global publishing company and National Director of Sales & Marketing for a fitness franchise.
These varying industries and an array of accreditations – from pursuing continuing education credits in copywriting, utilized to write weekly articles for Forbes and Entrepreneur.com, to becoming Google Adwords certified – speak to her insatiable hunger for driving traffic and conversions to remarkable brands.
These roles brought her opportunities with L’Oreal, Access Hollywood, and The Ellen Degeneres Show, with marketing access to Kendra Wilkinson, Alex Rodriguez, and Jennifer Lopez.
Visit The Social Bungalow at TheSocialBungalow.com.
Follow Shannon on Instagram at @TheSocialBungalow.
Pitch to be a Contributor at 16places.com.
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.
For more, visit MediaMavenAndMore.com/podcast.
Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.
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Kelsey Ogletree is on a mission to change the media industry by advocating for transparency and prioritizing relationships over transactions.
In this podcast episode, she is going to talk about what works and doesn’t work with publicists pitching journalists, how to build relationships with journalists, and what transparency in the media really means.
Plus, she is going to tell us all about Pitchcraft, what she sees as the future of pitching the media and the secret to PR success with journalists.
Kelsey Ogletree is an Alabama-based independent journalist covering food, travel, and golf for outlets like Wall Street Journal, Travel + Leisure, and AARP The Magazine. She's also the founder of Pitchcraft, a platform connecting PR pros to top-tier journalists.
- Find more about Kelsey here: https://www.kelseyogletree.com/
- Learn more about Pitchcraft here: https://pitchcraft.kelseyogletree.com/
- Connect with Kelsey on
- Instagram: @kbogletree
- Twitter: @kelseyogletree
- LinkedIn: Kelsey Ogletree
Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.
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With over a million copies of her books sold, Jenny Hale is a USA Today bestselling author of contemporary romantic fiction. Her novels Coming Home for Christmas and Movie Guide Epiphany Award Winner Christmas Wishes and Mistletoe Kisses are Hallmark Channel original movies. She is also the founder of her own romantic fiction publishing imprint Harpeth Road Press.
In this episode, Jenny is going to share what it takes to make a living as an author, and if you want to become an author, what publishers look for.
Connect with Jenny on social media at @harpethroad on Twitter, Facebook, and Instagram, @jhaleauthor on Twitter and Instagram, and @jennyhaleauthor on Facebook
- Find out more about Jenny Hale here: https://www.itsjennyhale.com/
- Find out more about Harpeth Road here: https://www.harpethroad.com/
Don’t miss my live 3-day bootcamp at Pitch Publicity Profit: MediaMavenAndMore.com/Publicity
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.
For more, visit MediaMavenAndMore.com/podcast.
Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.
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If you’re a business owner, you need to be creating and posting content. Period. Full stop. But where do you find the time? How do you decide what to create and where to post it? Will this even help your business?
Do you have more questions? They are probably answered in this podcast episode with content creator and manager extraordinaire, Jessica Lawlor.
Jessica Lawlor is the founder and CEO of Jessica Lawlor & Company (JL&Co), the go-to agency for content management. Jessica helps clients with editorial planning, content creation, repurposing, and content marketing.
We go in-depth on the 12 steps to create a content strategy that includes:
- Open a blank document and do a content braindump
- Create a series
- Place them on a calendar to determine the frequency
- Do SEO keyword research
- Determine who is going to write or produce the content
- Do it
- Editing and perfecting the piece to go live
- Create 10-15 headlines
- Lay it out in your CMS, like WordPress, and add visuals
- Publish it live
- Market the content and distribute it over time
- Repurpose it in another way in another place
Founded in 2016, JL&Co serves as an in-house managing editor for clients. Past and present clients include Muck Rack, Solo PR Pro, PodReacher, The Write Life, Healthy Rich, and more.
Connect with Jessica:
- @jesslaw on Twitter: https://www.twitter.com/jesslaw/
- LinkedIn: https://www.linkedin.com/in/jessicalawlor/
Other resources mentioned in this episode:
- Jessica’s blog post about what a managing editor is: https://jessicalawlor.com/2022/04/what-is-a-managing-editor
- Jessica’s blog post about the misconceptions about content: https://jessicalawlor.com/2021/10/misconceptions-about-content/
- Jessica’s blog post about how to write a case study: https://jessicalawlor.com/2021/09/how-to-write-a-case-study/
- Alexis Grant from The Write Life: https://alexisgrant.com/2021/09/19/how-i-sold-online-business-the-write-life/
- Rank IQ Affiliate Link:
Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.
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If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.
Yes, you can write a book in one month if you just focus for 20 minutes a day. But, then what? Listen to this episode to discover the best publishing path for your book… and learn how you can turn a talk or keynote into a book.
Azul Terronez is a Wall Street Journal and USA Today bestselling author and book coach who specializes in helping leaders write and publish books that elevate their brand.
As the CEO of Authors Who Lead, he has enabled Wall Street CEOs, professional athletes, and successful YouTubers to write and publish books.
He has been a keynote speaker at international education conferences and his TEDx talk, “What Makes a Good Teacher Great”, has been viewed over 3 million times.
Connect with Azul:
- Website: AuthorsWhoLead.com
- Facebook: https://www.facebook.com/azuljterronez
- Instagram: @azulterronez
- Twitter: @azulterronez
- LinkedIn: https://www.linkedin.com/in/azul-terronez/
Other things mentioned in this podcast episode include:
- Podcast Clout: PodcastClout.com
- TEDx Talk “What Makes a Good Teacher Great”: https://www.youtube.com/watch?v=vrU6YJle6Q4
- Pitch Publicity Profit: PitchPublicityProfit.com
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.
For more, visit MediaMavenAndMore.com/podcast.
Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.
Follow Christina on social media at:
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.
Ever wonder how other big-time businesses run or what a Director of Operations actually does?
Maybe you’ve been thinking about scaling up for a while but don’t really know where to start.
After listening to this episode, you won’t be able to ignore the back-end pieces that have to work together and flow smoothly in order to build a brand, grow a movement or disrupt an industry. If the Operations side of your business is a mess, putting out fires will always take priority… leaving no room for creative innovation, fun visibility, or networking with powerhouse peers (or wannabe peers).
Natalie Gingrich is the founder of The Ops Authority. She certifies and mentors women who leverage their natural skillset of operations and administration.
Natalie merged her 15 years of corporate leadership with her entrepreneurial learnings to create the Director of Operations Certification Program, the only strategic operations certification for leaders.
Natalie gets into these five areas of operations:
- Strategy
- Project management
- HR
- Data
- Finance
In this episode, she is also sharing how she is able to sell clients into her high ticket offer… without a phone call! It all starts before the application process.
Visit her website at: https://theopsauthority.com/
Natalie’s Book Recommendation: The Glass Castle
Pitch Publicity Profit: MediaMavenAndMore.com/Pubilicity
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.
For more, visit MediaMavenAndMore.com/podcast.
Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.
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William Villalobos from TheFutures.io took the stage at FinCon in Orlando in 2022 and talked about two things - the strategy and tactics to batch 30 days of content in one day.
In this episode, I’m going to break down what he said and what I took away from his session on the Solutions Stage.
When it comes to creating content, you need to make decisions like:
- What is your business focus?
- What is your communication focus?
- What actions are you prepared to take?
Now, you need to define your business focus for the year. It could be you building your brand, getting more traffic, attracting investment, increasing leads, etc.
That’s it for strategy. Now, let’s get into the tactics.
More decision-making needs to happen, like:
- Channels
- Platforms
- Frequency
- Audience schedule
- Your schedule
William said Whatsapp is growing with micro-communities, but TikTok is the biggest one right now… which is not a surprise, right?
This is where people get stuck. They ask themselves, “what in the world should I talk about?!”
Some places to get ideas include:
- What are your business goals?
- What does your audience want to hear?
- Pay attention to the clues they give you in feedback, online discussions, questions, etc..
- Ask them how things are going.
- What are their objections and complaints?
- Share testimonials and case studies.
William also advised to never focus on all ideas at the same time. Personally, I love this piece of advice because we’ve all heard the same, generic stuff over and over again. It’s time to dig deep and go super specific on one topic. That’s where the value is.
Today, a popular strategy is to find out what is trending on TikTok and cater it to your audience, but do this as an experiment. Do everything as an experiment because you never know what will work and what won’t unless you try.
Some things to try experimenting with include:
- Try posting spontaneously and using a schedule to see what works best
- Use different styles of content like video, broll, text, still image, etc.
- Use both long copy and short copy long copy
- Always include a CTA, but it doesn’t have to be sales related every time (in my opinion, it shouldn’t be most of the time)
A big takeaway for me is to take TikTok videos and put them on YouTube shorts as “how to” videos… and this would work for Instagram reels too. It’s the same content (just be sure to remove any watermarks that may appear).
Make sure you have a CTA to collect leads and a pixel so you c
Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.
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If you’ve ever thought, “Why create my own events when I can just speak on other people's stages?” or want to know about the different types of events that make the most sense for you, or when are you even ready to host your own event, anyway? Then, how do you get people to actually want to attend?!
All those questions and more will be answered in this podcast episode with Sarah Gray.
Sarah is a 7-figure no BS event marketing strategist from Ireland. She launched her second business in 2019, 8 months before the pandemic hit, and surpassed the seven-figure mark in just over 1 year. (Wild, right?!)
She has an unmatched track record of helping her clients achieve multi-seven-figure success, so no matter what's going on in the world, she knows how to lead you to substantial revenue gains by creating your OWN stage.
In this episode, Sarah breaks down why hosting your own events is one of the BEST (and fun) ways to connect with your followers in a tough economy and how hosting events allows you experience total freedom in your business when it comes to lead generation (so you're no longer dependent on someone else's audience).
To attend Sarah’s next event, Elevate Your Sales from Sept 28th-30th, click here: ElevateYourSalesEvent.com/Christina
Check out LinkedIn Events to invite 1,000 people to your event.
Connect with Sarah Gray:
Facebook: https://www.facebook.com/sarahgraydineen
LinkedIn: https://www.linkedin.com/in/sarahgraydineen/
Instagram: https://www.instagram.com/sarahgrayevents/To jump on the waiting list for the next Pitch Publicity Profit, click here: PitchPublicityProfit.com
Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.
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5 Ways Melissa Kwan Went from $0 to $500,000 in 3 Years
Melissa Kwan is the co-founder and CEO of eWebinar. eWebinar does all of your demos, onboarding, and training webinars for you so you don’t have to.
She built it from nothing to $500,000 in annual recurring revenue in just three years, but she says revenue is not easy. Getting people to take out their credit cards is getting harder and harder, retaining customers with unrealistic expectations is hard, and building a product and keeping the burn low is hard.
In this podcast episode, she is going to break down how she did it…. and will explain why she brought on a co-founder a year after she started the business.
Melissa also shares how she got her first 100 customers, going into detail on these five points:
1. Wrote down every company in her network that she thought could benefit from her product
2. Two weeks before launch, she went down the list to tell people about what she was doing to see if they wanted to try it out
3. She scheduled onboarding calls where David (her CTO) and she would watch people sign up and create their first webinar so they could fix UI/UX issues
4. She gave anyone who signed up in the first two months a 60-day free trial (mostly because Stripe wasn't integrated yet!)
5. She started charging when their trial was up - no exceptions.
For any business founder, this is her advice:
- Automate what you can so you can do what you can’t
- Build a career around what makes you happiest
- You can automate tasks and be there for your customers, those two things are not mutually exclusive
Click here to check out eWebinar: https://ewebinar.com/
Follow Melissa on Twitter at @ewebinarlabs and @msskwan
Click here for more on Pieter Levels making millions without employees: https://www.youtube.com/watch?v=V0ej29G7ZGg
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.
For more, visit MediaMavenAndMore.com/podcast.
Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.
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Ever wonder what makes a pitch stand out to a journalist? What about the common mistakes small business owners make when they pitch the media and how to fix those mistakes?
Look no further because I get answers to those questions and more in this podcast episode.
Alice Dubin is a digital travel and lifestyle journalist based in Los Angeles. Her work has appeared in Good Housekeeping, Woman’s Day, Prevention, Insider, Glamour, Shondaland, Fast Company, AFAR, Parents, TODAY, Travel + Leisure, and countless other online and print outlets.
Alice has a master's degree in journalism with an emphasis on cultural reporting and criticism from NYU, and a bachelor’s degree from UC Berkeley. An avid traveler, she trots the globe with her husband and their twins.
- Visit her website at: https://www.alicedubin.com
- Follow her on Instagram at: @alicedubin
- Follow her on Twitter at: @alicedubin
- Sonia Weiser’s Opportunities of the Week
- Pitch Publicity Profit: MediaMavenAndMore.com/Pubilicity
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.
For more, visit MediaMavenAndMore.com/podcast.
Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.
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If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.
Have you ever wondered what could make you not only feel more confident in your work, but also look more confident at the same time?
Julie Kraus is an image consultant who teaches women to use their style as a tool to establish a memorable brand that attracts their ideal clients. Through her signature process helps women curate a wardrobe of their dreams to make getting dressed effortless to shine both on and offline.
In this episode, Julie talk about getting clear on your style and how that aligns with your brand, like:
1. Thinking about what you want your brand to communicate non-verbally and the feeling you want to leave people with (which will translate to your social media feed).
2. Curating a closet that embodies the vision you have for your brand two years from now and questions to ask yourself before purchasing
3. Building a positive mindset around pushing your style to the edge of its comfort zone to elevate your brand.
If you’ve ever wanted to know what kind of results you could see in your business by focusing on shifting your image, roadblocks you could face along the way, and more about Julie’s CHIC Style School, then listen to this!
Book recommendation: Atomic Habits by James Clear
Visit Julie’s website at: juliekraus.com
Follow Julie on Instagram at: @juliekrausxo
Follow Julie on TikTok at: @styletherapist
Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.
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Everyone’s concerned about their online reputation but no one’s quite sure what to do about it. Worried about SEO, reviews, Google results, Wikipedia, or any other scary-sounding tools that you may be responsible for?
In this episode, Josh Greene will cover the channels that make up your online reputation, provide tactics you can use, and some mini case studies.
If you’re wondering how to take control of your online reputation or which tool is considered the most important for managing your online reputation, this episode has you covered. Josh goes into detail on the following:
- Being consistent with bios in social media
- Running AdWords inexpensively on your brand name and your business name (because you get seven lines of text at the top to say whatever you want about yourself)
- Claiming your knowledge panel to control the facts Google shares about you
- Using Google My Business and amplifying your presence with the many features
- Looking at the images that show up when you Google yourself… and flag any you may not like so they can be removed
- Using Twitter for thought leadership
- Landing media and press hits because they do a lot for SEO
Josh Greene is the CEO of The Mather Group, a digital agency that solves marketing challenges for companies of all sizes. With over twenty years of experience creating and implementing digital strategies, Greene empowers top brands and individuals to shape their online presence to support their bottom line.
He is a frequent speaker at conferences and industry events, including the Public Relations Society of America (PRSA), the AAF, ad:tech, SES, and PR Summit.
One resource mentioned in this episode is:
Christina’s Masterclass: EarnMediaNow.com
Connect with Josh online at:
Josh on LinkedIn: https://www.linkedin.com/in/joshgreene1/
Josh on Twitter: https://twitter.com/josh_greene
Josh’s Website: TheMatherGroupLLC.com
Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.
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Laurie-Ann Murabito is a reformed painfully shy gal who accidentally became a professional speaker.
In this podcast episode, she talks about how you can find speaking opportunities and how to approach decision-makers so you get booked for them. The 12 specific points she breaks down are:
- Looking at where you already hang out and where your memberships are.
- Ask people in your network what conferences they go to.
- Let people know you are a speaker and can speak on specific topics.
- Find the decision-makers by looking at titles like a program coordinator, organizers, etc. You can also go to the association website and look under “about us” or the “leadership” tab.
- Find the event planners on LinkedIn to connect with
- If you can’t find the information, send your pitch to the President of the organization
- Pitch them by mentioning the event and ask about their process for booking speakers. Then tell them about the topics you speak about. If any sounds interesting, let’s talk!
- You can get paid on the front end or the back end (to speak and to sell)
- Be good on the platform, your niche - be specific and show it everywhere.
- Ask, “what’s your budget for speakers?” Pitch a breakout session to increase your value. Look at their revenue and at who has spoken in the past.
- Plant seeds to make an offer if no pitching is allowed.
- Even if you speak for no fee, send a speaker agreement to let them know what a deal they’re getting. In that agreement, ask for testimonials and referrals.
Laurie-Ann Murabito is a Business Mentor & Speaking Strategist who works with clients to communicate with confidence and leverage speaking opportunities and be positioned as the expert, attract high-end clients, and monetize their authority.
Some resources mentioned in this episode are:
- Be in Demand podcast
- SpeakAndStandOut.com
- SpeakAndStandOut.com/gift
Find Laurie-Ann online at:
- Instagram: https://instagram.com/laurieann.murabito/
- LinkedIn: https://www.linkedin.com/in/laurieann/
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Did you know only 400,000 podcast shows have released a new episode in the last 60 days?! The competition to grow a podcast isn’t as tough as you may think.
In this episode, Todd Cochrane shares seven ways you can start growing your podcast today. He goes into specifics on how to:
- Use your website
- Bring energy to episodes
- Amplify on social media
- Attend trade shows
- Earn radio and media appearances
- Join a podcast network or start your own podcast network
- Have your audience help you by sharing on social media and tagging you
Todd Cochrane is a podcast advertising specialist. Executing podcast advertising deals with a variety of national vendors for the past 13 years, he was responsible for bringing GoDaddy into the Podcast Advertising Space as one of the first podcast advertisers in 2005.
Don’t miss these resources mentioned in this episode:
Find Todd and BluBrry online at:
- Websites: https://geeknewscentral.com/ and https://blubrry.com/
- Facebook: https://www.facebook.com/Blubrry
- Linkedin: https://www.linkedin.com/in/toddcochrane/
- Instagram: https://www.instagram.com/geeknews/
- Twitter: https://twitter.com/GeekNews
- Youtube: https://www.youtube.com/c/geeknews
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In this podcast episode, I’m talking to Kristen Roberts. She is an award-winning intellectual property attorney providing consulting services on top NFT projects with Trestle Law.
She’s going to break down the who, what, when, where, and why of NFTs to me like I’m a 5-year-old, so if you’re as confused as I am, then you will love this episode. She answers:
- What are NFTs and what are the different types of NFTs?
- Who sells them and who buys them?
- Where do you sell them and buy them?
- Why should people care about NFTs?
- How do you get in the NFT game?
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An Easy Way to Add a Second Form of Income to Your Business with Tasha Booth
Tasha Booth is the Founder & CEO of The Launch Guild - a full-service launch support agency working with established coaches and course creators with course and podcast launches. Instead of just doing it all for clients, she’s also helping people who aren’t as advanced as your agency clients.
In this episode, Tasha talks about how she grew this second form of income in her business, how to avoid launch mistakes, tips for a successful launch, and so much more.
She is also the host of the How She Did That Podcast.
Grab her 6 Pillars of a Successful Course Launch Project Plan here:
https://thelaunchguild.com/pillars
Follow Tasha on social media at:
Instagram: @thetashabooth/@thelaunchguild
Facebook: facebook.com/thetashabooth
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How Cari Garcia Left her Healthcare Job and Became a Fulltime Food Blogger During the Pandemic
Cari Garcia is the influencer behind @FatgirlHedonist and FatgirlHedonist.com. She is a blogger… and licensed therapist.
She created FatgirlHedonist.com in 2010 as a hobby featuring local restaurants. Today, the Miami native juggles recipe development, content creation, freelance writing, and social media management all while being a single mother.
In this episode, she breaks down how she left a career in healthcare (thanks to COVID 19) to pursue blogging and content creation full-time.
Listen to hear how she made the jump and how she is financing her life now that she’s left her career working in a hospital.
Follow Cari on Instagram at @FatgirlHedonist and @FatgirlHedonistLife.
Some resources mentioned in this episode:
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Francesca Baglio is a real estate agent, investor, mom, and educator. She lives in New York City and is passionate about teaching women how to take charge of their financial future through the power of leveraging real estate.
Today, we’re talking about how women can get started investing in short-term rentals… AKA Airbnb’s.
In this episode, Francesca breaks down the biggest myth about investing in real estate, shares how she started investing in real estate, and breaks down the biggest challenges women face in real estate investing.
She also goes into detail with these 15 simple ways women can invest in Airbnb properties:
- Look for markets an hour or two outside your home market if you live in a place where the cost of living is high.
- Buy lightly used furniture on Facebook Marketplace or visit an antique store.
- Invest with partners, like family, friends, and people who have strengths you don’t have.
- Do some of the renovations yourself, like painting walls or cabinets.
- Research the market you’re going to buy in and focus on places like lake communities, areas with lots of restaurants, etc.
- Bust out the spreadsheets and look at the calendars on Airbnb and vrbo to analyze markets and make projections, like:
- Data online as a middle ground
- Look at your best-case scenario
- Look at you worst-case scenario
- Check out free resources and Facebook Groups about investing, like Female Short Term Rental forums, and The Short Term Show podcast.
- Hook up with an agent who specializes in investing and short-term rentals in your area.
- Get in the right money mindset to invest in real estate.
- Automate things like paying for utilities.
- Hire a property manager or co-host if you don’t want to worry about the day-to-day responsibilities.
- Make your short-term rental Instagramable as if it’s a brand.
- Don’t do a same-day turnover when you’re starting out.
- Turn to Airbnb for help.
- Visit Investhercollective.com and learn from the best!
Find Francesca on social media at @Its_francesca_baglio.
Some resources mentioned in this episode:
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Jeneva Rose is the bestselling author of The Perfect Marriage, which has been translated into nearly a dozen languages and optioned for film. Originally from Wisconsin, she currently lives in Chicago with her husband and stubborn English bulldog. Her latest suspense novel, One of Us Is Dead, releases TODAY on April 26th from Blackstone Publishing.
In the episode, Jeneva shares how she went from writing books on the side to becoming a full-time author in five years, how the use of Tiktok led to her becoming a bestselling author, and how connecting with followers on Instagram led to her TV and film deal.
Jeneva also shares more about her author journey, how she overcomes rejection, and what has been the most challenging aspect of transitioning to a full-time author.
- Follow @jenevarosebooks on Twitter
- Follow @jenevaroseauthor on Instagram and Tiktok
Some resources mentioned in this episode:
- Publisher’s Marketplace
- Jeneva’s Books: The Perfect Marriage, The Girl I Was, One of Us is Dead
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Kelly Reeves had a PR agency for 20 years. She specialized in technology, lifestyle, fashion, entertainment, and nonprofit organizations.
But a few years ago, she realized it no longer made her happy. So she made a shift. Today, she is a business coach, copywriter, and copy editor. She also co-founded a nonprofit animal rescue.
In this episode, Kelly is going to tell us how PR professionals and entrepreneurs can find more meaning in their work, how to find balance in life and work, and how to avoid overwhelm in making a career change.
Listen to find out more about her pivot, how she leveraged her years of experience, and advice she has for entrepreneurs or PR professionals who want to make a change.
Connect with Kelly on social media at @KellyLReeves and on her website at KellyLeeReeves.com.
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If you’re a book lover, you’ve probably fallen down the #bookstagram rabbit hole on Instagram. It’s where I get a lot of my book recommendations and it’s where some avid readers build quite a social media following.
In this podcast episode, I talk to the woman behind @BookcaseBeauty, Katelyn Cole. She talks about how and why she started her account on Instagram, her growth strategies, and when it took a turn that made her revisit her goals because she learned she could make money from her hobby.
Of course, we nerd out on bookish things too!
Some resources mentioned in this episode:
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No, you don’t need to spend loads of money to build your email list. In this podcast episode, Jessica Rodriguez shares the biggest myths around organic visibility (and how to leverage that to your advantage), how to choose an opt-in topic and type that aligns with your paid offers and attracts more of the right people, and what to have in place in order to create a memorable experience for those on your list because that will lead to higher connections and conversions.
In this episode, Jessica answers questions like:
- How do you start building an email list… and is it too late to start?
- Paid versus organic with list building: How do you know which route to go and when?
- How do you build a list to get sales and not just subscribers?
As the CEO of Freedom Driven Success, Jessica Rodriguez is on a mission to help online businesses expand beyond a 1:1 client-reliant business model with scalable offers so they can reclaim the freedom they originally started their business to have.
Her Clients to Courses® framework guides women through her proven framework to break free from their maxed-out business model and create sustainability through the power of profitable online courses.
When not talking all things business, you can find Jessica making inappropriate jokes with her hubby, trying (and failing) to keep her furbabies from taking over the house, curled up on the couch binging Netflix, or traveling to experience whatever next adventure life brings.
You can find Jessica on Facebook and Instagram at @freedomdrivensuccess
Some resources mentioned in this episode:
- Jessica’s opt-in: FreedomDrivenSuccess.com/template
- Christina’s opt-in: MediaMavenAndMore.com/contributor /16places.com
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Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.
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Christina Scalera has turned her experience as founder of the 7-figure, award-winning digital download store, The Contract Shop®, into a series of courses and coaching. She helps booked-out service providers add and scale passive income with digital download products sold through an online storefront.
In this episode, she talks about digital download products versus courses, what the future of digital products looks like, how to create your first product, and more.
For more, visit TheContractShop.com.
Follow Christina and The Contract Shop on Instagram at:
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Tatiana Muse is a mom, wife, and the CEO of The Stationery Muse, a lifestyle and paper goods company inspiring women to go after all the things. She is also a business coach and mentor for women wanting to start their own stationery businesses without overwhelm… and she just launched a planner!
In this episode, she talks about her journey to where she is today with her business and how she didn’t allow fear to stop her, came back from failure, and did the work!
You can find her on social media at:
- @tatianamuse
- @thestationerymuse
- YouTube: TatianaMuse
Work with Tatiana: TatianaMuse.com
For Dropshipping: Printify, Printful, Printed Mint
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Founder of SmartHustle.com and lover of small business success, Ramon Ray helps solo business owners scale and live the lives they want.
In this episode, he is going to share some key principles that solopreneurs can use to grow beyond $100,000.
Ramon will break down strategies like,
- Managing your time
- Building white space in your calendar
- Saying no
- Focusing on profits, not just revenue
- Delegating to a small but mighty team
Some resources mentioned in this episode (and there are a lot of them), include:
Websites:
Books:
- Profit First
- The Million Dollar One Person Busines
- How I Built This
- Small Giants
- Common Path to Uncommon Success
Ramon on Social Media:
- Instagram: @ramonraysmarthustle
- Twitter @ramonray
- Facebook @ramonray
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If you’ve ever had a book idea but didn’t know what to do next, then this podcast episode is for you.
Amanda Tice is a successful curve model who has worked the past twelve years for and with well-known retail clients such as Nordstrom, Target, Saks, and Hanes. She is a University of Chicago grad, a body-positivity advocate, a former TV journalist, and a very proud mom to her son, George.
She is also a brand new author of The New Mom Code: Shatter Expectations and Crush It at Motherhood.
In this episode, Amanda walks us through how she got the idea from her book, turned it into a manuscript, edited it, and found a publisher.
Some resources we mention in this episode include:
- Azul’s podcast episode: https://podcasts.apple.com/us/podcast/steps-to-writing-a-book-in-30-days-with-azul-terronez-26/
- Amanda’s book, The New Mom Code: https://amzn.to/3ouUgke
Connect with Amanda:
- Instagram: instagram.com/amandatice
- Facebook: facebook.com/groups/thenewmomcode
- Website: amandatice.com
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Donald Kelly has a belief that “anyone” can sell if they have the desire. Early on in his sales career, Donald struggled with sales, but through the proper training and coaching, he became a top-performing seller. Donald hosts a popular sales podcast called “The Sales Evangelist," which has been mentioned in Entrepreneur Magazine, Forbes, Inc, HubSpot, and Success as a top B2B sales podcast.
In this episode, he talks about how small business owners can double their revenue with an effective sales process. He also touches on how to train your salespeople to sell as well as you do. Donald answers these questions and more:
- Why do so many businesses have a hard time creating a repeatable sales process?
- How can a business owner get the right people to help them to develop an effective sales process? How do you go about training your people so they can sell as effectively as you do?
- How do you hire the right salespeople to sell for your organization?
- What tools can one utilize to help their salespeople, whether new or experienced, to sell effectively? What are the biggest mistakes business owners make when growing their sales team?
Some resources mentioned in this episode:
- Find Donald on social media at @DonaldCKelly
- TheSalesEvangelist.com/Mango
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In this episode, I'm breaking down how I am planning and goal setting for 2022. I haven't sat down and done serious planning like this in a couple of years. Now that I'm back in the swing of things, I want to share how I'm doing it because it may be helpful to you.I'm also sharing some of my NEW free resources here in the show notes of this episode.The tools I use to run my business: https://christinaallday.com/business-resources16 places to be a contributor: https://www.mediamavenandmore.com/contributor
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If you want to earn publicity fast and grab some low-hanging fruit, then you need to be newsjacking. What is it and how do you do it? I break it down in this podcast episode. Make sure you listen because if done wrong, it can backfire in a very ugly way.If you want to check out my updated free course, just visit PitchPublicityProfit.com. In three days, I teach you how to pitch to earn publicity and turn it into profit. I share what one of my clients and I did together so you're getting all the specifics.Thanks for listening... and please leave a positive rating and review if you like this episode. I really appreciate it.
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Today, we’re talking to one of my media mentoring clients!
After being a stay-at-home mom to TRIPLETS, she started working as a health coach, then pivoted to encouraging women, focusing on moms – specifically self-esteem for moms.
“I needed to start doing this for me. I’ve evolved as a person and I’ve changed what I need and that’s who I’m serving,” Marta Spirk said. “I needed something for myself. Moms need to do something outside of motherhood.”
In this episode, Marta is going to share how she started her business when her babies were 9 months old and how she is growing it.
You’ll also get an inside look at my media mentoring program too!For more, visit EarnMedia Now.com.
Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.
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5 Simple Steps to get Featured in the Media Without Spending a Dime
I’m back! I’ve been busy with a little vacation out of the country and business coaching. I just hired joined not one but two masterminds.
I’ll talk about this in this podcast, an upcoming masterclass called 5 Simple Steps to get Featured in the Media Without Spending a Dime, and five questions to consider if you’re wondering, "Am I ready for PR?”
To join my masterclass, 5 Simple Steps to get Featured in the Media Without Spending a Dime, on Thursday, October 14th at 11 am EST, visit EarnMediaNow.com.
Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.
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In this episode, Rob Balasabas, the Partnership Manager at TubeBuddy talks about how to start creating revenue as a creator, what revenue streams to implement first, how to grow a brand new YouTube channel, and what to do once you start picking up traction.
He also goes into detail about the five steps every content creator must make when they start, like:
- Do the research first - use TubeBuddy for this!
- Start creating.
- Keep the viewer in mind while creating your content.
- Test the content for a month or two.
- Create more of what works.
Need help? Some people who Rob suggests to help you include Darrel Eves, Sean Cannell, Tim Schmoyer, Sunny Lenarduzzi, Pat Flynn, and Justin Brown.
Rob Balasabas is the Partnership Manager at TubeBuddy.com, where he manages the TubeBuddy Affiliate Program, as well as a number of the influencer and brand partner relationships on behalf of TubeBuddy.
He speaks at various conferences, virtual summits, podcasts, and live stream interviews. He’s also the co-host of TubeBuddy’s REVENUE STREAMS Show.
Find out more about Rob Balasabas and TubeBuddy on Instagram here:
Some other resources mentioned include:
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You can also watch it here.
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She started out as a blogger and co-founded quite the resource in 2013 bloggers use to make money with ads. It’s called Mediavine. In this episode, Amber Bracegirdle shares how Mediavine helps bloggers grow their business and make money. Plus, what’s coming up long term for bloggers? Amber tells all!
Amber Bracegirdle joined Mediavine in 2013 to help found Food Fanatic. A food blogger since 2008, she is passionate about finding new ways to lift the entire blogging community and help it grow. She holds a B.A. in Social Sciences from Ashford University and lives in San Antonio, Texas with her husband, two growing boys, and one geriatric, grumpy cat.
Get in touch with Amber from Mediavine here:
- @mediavine on Instagram and Twitter
- @mediavinepublishernetwork on Facebook
- @bluebonnetbaker (Amber's personal account)
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Organic Pinterest Traffic Strategy Dos and Don'ts with Christine Wheeler
The best social media platform to use to drive traffic to your blog is Pinterest. Hands down.
Christina Wheeler is the founder of Pinnovation Media, and in this episode, she is going to share top tips for small business owners, bloggers, product sellers, and service providers to use Pinterest effectively.
If you’re going to outsource your Pinterest management, Christine will tell you what to look for when hiring someone and what to expect.
Here is a high-level view of our conversation:
Two big mistakes people make on Pinterest:
1. Low-quality pin design
2. Lack of Pinterest SEO
Five things to do if you want more traffic from Pinterest:
1. Batch your designs in Canva to save time and remain consistent.
2. Pay attention to your analytics to see what pins people like.
3. Update your old boards and pin descriptions to something that is keyword-friendly.
4. Use video content as a pin.
5. Use idea pins, but keep in mind, they don’t link outside of Pinterest.
For more and a free Pinterest audit, visit PinnovationMedia.com.
On Instagram, find Christine at @pinnovationmedia.
On Clubhouse, find Christine at @pinnovation.
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How Lindsay Padilla built and grew Hello Audio (even after someone tried to steal it)
Lindsay Padilla is the CEO of Hello Audio. I met her in a mastermind for SaaS founders… and we were a handful of females in a group full of men. I invited her on my podcast because I’m very impressed with what she’s been able to do with her software, Hello Audio, in such a short time. So, I wanted to get all the details from her and share them with you at the same time.
In this episode, Lindsay is going to share how she got the idea, built it, had it stolen from her, built it again, then teamed up with some of the biggest names online to launch it successfully.
For the full story on that whole stealing the code thing Lindsay mentioned, click here.
You can find out more about Hello Audio at HelloAudio.fm.
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How to Become an Instagram Influencer in 9 Steps with Christina Galbato
Influencer marketing is HUGE today. Yes, it is misunderstood and so many people think they know how it works, but few actually do. To dive deeper into how it works and how people make living as Instagram influencers, Christina Galbato is pulling back the curtain and sharing her experience as an influencer and a coach to future influencers.
Christina Galbato is a social media influencer, online educator, and digital marketing expert. After building a successful career as a travel influencer and working with brands like Ritz-Carlton, Mazda, and lululemon, Christina pivoted into online education where she built a 7-figure business helping thousands of women build online empires as influencers.
She has been featured in CNN and Forbes and was a speaker at AdWorld and StartUp Grind. She is also the host of the top-rated entrepreneurship podcast Her Life By Design.
These are the nine tips Christina breaks down in this episode:
1. Create content that would attract the brand you want to work with. It needs to be relevant.
2. Get on influencer marketing platforms like Collectively, Fohr, etc.
3. Look on their website for a PR, influencer, or marketing email OR send a message on Instagram
4. Come from a place of business with information on your numbers and audience, share past examples, offer creative ideas, etc.
5. Look at their tagged photos on Instagram to see what they’re doing with other influencers
6. Outsource the pitching work by hiring a VA. You won’t need a manager until you get a lot of inbound requests.
7. Follow up... twice.
8. Continue the relationship with a wrap-up email and screenshots of insights and analytics. Then, pitch a longer-term collaboration.
9. Include case studies with goals and results in your wrap-up emails and in future pitches.
Find Christina on Instagram at @christinagalbato.
For information on her Influencer Bootcamp and Blogger Bootcamp, visit ChristinaGalbato.com.
Now, free resources!
Christina’s Reel Training: ChristinaGalbato.com/tib-webinar
Christina’s Blog Training: ChristinaGalbato.com/tbb-webinar
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You can also watch it here.
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How To Make Money On Etsy Without Making Anything with Madison McCarty
About a month after Madison McCarty opened an Etsy store, she was making $1,000 with her new side hustle. Some of what she sells, she doesn’t even make herself!
I found Madison on TikTok when a 60-second video breaking down her process went viral. It intrigued me so I asked her to come on the Become a Media Maven podcast to break down her process and get super specific so we can see the same success she does.
These are the eight steps Madison covers… and she doesn’t hold back!
Step 1: Don’t overthink it. Just open an Etsy shop and become a seller.
Step 2: Sign up for an account with Printed Mint and check out their items for sale.
Step 3: Brainstorm what you’d want to buy and do research on Etsy.
Step 4: Design it on Canva.
Step 5: Mock it up with Printed Mint.
Step 6: Investigate competitors
Step 7: Post it on Etsy.
Step 8: Within one week post 20 listings. Then, maintain it.
Step 9: Ask for reviews via email with Etsy marketing and include a business card or gift note with your customer’s order.
Resources:
Marmalead: https://marmalead.com/
Check out Madison’s Etsy shop, Mountain Shadow Market, here: https://www.etsy.com/shop/MountainShadowMarket
Follow Madison on social media:
TikTok: @moneytokmaddie
IG: @madzmccarty
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When COVID hit, Michelle Dempsey Multack quit working on her marketing agency business and started a new business with a new vision, new brand, new niche… everything was new!
Less than a year later, she’s the host of a successful podcast, built a massively engaged social media following, and landed a book deal with Simon & Schuster - a life-long dream of hers.
In the episode, my friend Michelle will walk you through how she did it all… and yes, I interrupt her every five minutes to ask for even more details and specifics so you won’t miss a thing!
As a Moving On Coach and Certified Divorce Specialist (CDS™), Michelle works with clients at any stage in their “moving on” process to help them navigate life with more strength, confidence, emotional control, and with a greater understanding of what it takes to be the very best co-parent you can be.
Some resources mentioned in this episode:
- Website: MomsMovingOn.com
- Moms Moving On: https://amzn.to/2PokgPg
- Instagram: @TheMichelleDempsey
- NADP: https://www.thenadp.com/
- Michelle’s Book Coach Jennie Nash: https://jennienash.com/
- Michelle’s Literary Agent Joelle Delbourgo: https://www.delbourgo.com/
- Simon & Schuster: https://www.simonandschuster.com/
- Michelle making news with RHOC Brawnwyn Windham-Burke: https://www.usmagazine.com/celebrity-news/news/rhocs-braunwyn-windham-burke-sparks-sean-split-speculation/
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Adaleta Avdic is a digital creator and host of the Get an Adaatude podcast. She left her job working as a tourism marketer to go full-time as a content creator.
In this episode, you’ll hear her take on the two big mistakes content creators make that hold them back from going full-time. She also shares two strategies for growing your Instagram account and engagement overnight. Adaleta also shares her social media and blogging schedule to stay consistent and relevant.
This episode is such a great inside look at how Adaleta gets her ideas and operates her business as a digital content creator.
Adaleta started her blog as a way to write about electronic dance events she attended from January to June of 2013, but it has since evolved into a lifestyle and beauty blog. Her passion for writing and social networking has gotten the best of her, so she started sharing her travel adventures, life advice, beauty recommendations, and fashion pieces with family, friends, and strangers who have a knack for any or all the above.
She incorporates affiliate links throughout the blog (RewardStyles Like to Know It) which allows her to make a small percentage of sales. The biggest source of income for her is sponsored content working with her favorite brands. In those posts, you will always find full disclosure letting you know she was paid for the posts.
- @Adaatude on Instagram and TikTok
- Website: https://www.adaatude.com/
- YouTube: https://www.youtube.com/c/AdaletaAvdic/
- Podcast: Get an Adaatude
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It’s hard to get out of the day-to-day and work on your business instead of in it.
In this podcast episode, Mike Michalowicz shares how you can get started delegating the things you need to do so your business can thrive while you’re on a 4-week-long vacation.
He also shares the number one mistake people make when delegating and the easy fix.
Michael Michalowicz is an American author, entrepreneur, and lecturer. He is currently an author of business books published by Penguin Random House and is the host of the "Business Rescue" segment for MSNBC's Your Business.
Some resources mentioned in this episode:
- Mike’s Website: https://mikemichalowicz.com/
- Run Like Clockwork: https://www.runlikeclockwork.com/
- The eMyth Revisited by Michael Garber
- Books I’ve read and recommend by Mike Michalowicz:
- The Profit
- Clockwork
- Fix This Next
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JJ Ramberg launched an app to help podcasters and podcast listeners connect.
In this episode, she’s going to talk about how she built not one, but multiple tech companies… and how she gets people like Kim Kardashian West to tweet about them!
Over the last 13 years, JJ Ramberg hosted a show for NBC News called Your Business, a podcast called Been There Built That and a series on BBC World News called Follow the Food.
Some resources mentioned in this episode:
- GoodPods: https://www.goodpods.com/
- SCORE via the SBA: https://www.score.org/us-small-business-administration-sba
- Hey Mama for working moms: https://heymama.co/
- Entrepreneurs Organization: https://www.eonetwork.org/
- Hello Alice: https://helloalice.com/
- Instagram: @goodpods
- Twitter: @goodpodshq
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Today, so many people want to be part of “the media”. That means different things to different people, but the overall goal is to be seen and to build a brand that will lead to profit.
In this episode, Trae Bodge is sharing how she starting working as a freelance writer and how that work has snowballed into so much more under the media umbrella in various forms in multiple places.
She also shares tangible and strategic advice for people interested in working in the media as a freelancer.
Trae is an on-air shopping and personal finance expert with a passion for saving people money. She is also a lifestyle writer for MSN, CNBC and regularly appears on GMA3, Inside Edition, Cheddar, and local affiliates nationwide.
Some resources mentioned in this episode:
- Save 20% on Trae’s bootcamp by mentioning this podcast at OneTakeMedia.biz
- Blog: https://truetrae.com/
- Twitter https://twitter.com/truetrae
- Facebook https://www.facebook.com/Truetrae
- Instagram https://www.instagram.com/truetrae/
- Clubhouse: @truetrae
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I love productivity and efficiency. In past episodes, I’ve shared what works for me but today I’m bringing you a true expert to share productivity hacks that actually work.
In this podcast episode, Adi Klevit is going to share key tips to increase productivity when everything you’ve tried before has failed, what it means to systematize your business and how to do it, and examples of results you can expect to see when you implement these productivity and efficiency hacks.
A quick run-through of the seven productivity hacks that Adi dissects include:
- Creating a process for what you do repetitively
- Using a shortcut tool in email
- Time blocking
- Using a task management tool
- Controlling your inbox impulses
- Hiring an assistant
- Using an email management tool
- Text Expander: https://textexpander.com/
- Asana: https://asana.com/
- Monday: https://monday.com
- Sane Box: https://www.sanebox.com/
- Episode #87 about SOPs: https://www.mediamavenandmore.com/standard-operating-procedures/
- Website: BizSuccessCG.com
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It might be time to sell your business, but how do you know and where do you start?
The author of Built to Sell and The Art of Selling Your Business, John Warrillow is answering important questions about knowing when it’s the right time to sell your business, what to tell your employees along the way, and mistakes business owners make throughout the process. Plus, he will break down how to negotiate a great deal.
Some resources mentioned in this episode:
- Built to Sell Book
- The Art of Selling Your Business Book
- @JohnWarrillow
- @BuiltToSell
- Built to Sell podcast
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While she was quarantined, Sylvia Longmire took a voice over class online. Four months later, she recorded dozens of voiceovers for clients and pocketed $12,000.
In this episode, she shares exactly what she did every step of the way - the classes she took, the equipment she bought, the sites she subscribed to, and more.
Sylvia is an award-winning accessible travel writer and photographer, travel agent, author, entrepreneur, and disability rights advocate. She is also a service-disabled US Air Force veteran, full-time wheelchair user, single mother, and the former Ms. Wheelchair USA 2016.
Some resources mentioned in this episode:
- Voices.com
- Voice123.com
- Bodalgo.com
- VOPlanet.com
- elements.com/products/source-connect/">Source Connect
- Gravy For The Brain
- GVAA - Global Voice Acting Academy
- Sylvia’s Website: wheelsupmedia.com
- Sylvia’s Facebook: @wheelsupmedia
- Sylvia’s Instagram: @sylvia_longmire
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If you want to motivate your team in a new and creative way, try watching a movie!
Scott DiGiammarino is the CEO of MovieComm and he built a good company culture at a Fortune 50 company by motivating his team with movie clips. The motivation led to millions of dollars in revenue, lightning-fast company growth, and leadership promotions for team members all over the country.
In this episode, Scott describes how it will improve your company culture, how that leads to an increase in revenue, and how he’s gone all-in on using movies to motivate.
Some resources mentioned in this episode:
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Money is the #1 reason for stress… and since we never really learn about how to make money or manage it in school, it makes sense.
In this episode, Charlotte DeMocker explains what the education system doesn’t and how you can learn what you need to in an easy, quick, and entertaining way… and what really happened with the GameStop and AMC stock surge.
Money can be a scary or stressful subject, but it doesn’t have to be. Whether you’re looking to blast away your college debt, turn your idea into a business, or begin building your investment portfolio, Penny brings you aspirational, accessible, and actionable insights that can help you get closer to your goals. It’s all organized into easy to navigate albums that fit seamlessly into your daily life.
Some resources mentioned in this episode:
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When Audrey Castonguay started her business, she didn’t think it would be a success because “everyone was already doing it”.
Fast forward three years and she grew Wholesome Culture to an 8-figure business.
In this podcast episode, she shares how she did it and gets into the importance of building a brand in a saturated market, the challenges and struggles entrepreneurs go through, and how to remember self-care and focus on your mental health as a founder.
Some resources mentioned in this episode:
- Website: https://www.wholesomeculture.com/
- Instagram: @audrey_castonguay
- Instagram: @wholesomeculture
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Digital marketing is a must for every business, especially in 2021.
In this podcast episode, Restaurant Revolution Technologies CEO Brad Duea is sharing why direct digital ordering is so important, what online marketing and advertising tactics can take it to the next level, and some best practices for localizing online marketing.
Brad says the marketing joke is you know it works, but you don’t know which half is working. If you thinking you’re helping, but not making as much money as you’d like - this podcast episode is a must-listen.
Brad Duea is the CEO of Restaurant Revolution Technologies, a platform that makes takeout and catering orders easier for restaurants.
Some resources mentioned in this episode:
- Website: RRTusa.com
- Twitter: @RRTtakeout
- Facebook: https://www.facebook.com/RRTtakeout
- LinkedIn: https://www.linkedin.com/company/restaurant-revolution-technologies
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My good friend Lisa Simone Richards is chatting with me about race.
She’s one of many people I have open conversations with, and because I know some people are in a position where they don’t have a Lisa in their life or they’re afraid to ask questions, I recorded one of our weekly chats for all to hear.
It’s not meant to school anyone on racism or deliver a teaching moment.
It’s honestly just because I’m so grateful to have the opportunity to see things from another perspective because I take the time to listen to people who aren’t exactly like me.
Some resources mentioned in this episode:
- Website: LisaSimoneRichards.com
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You can get a lot of value from a Facebook group - both by being active in one to grow your brand or by starting and growing your own Facebook group.
In this episode, Cait Scudder, a business coach for female entrepreneurs is sharing how she uses Facebook groups to grow business by growing relationships.
For her, it all goes back to the purpose of the group. Once you set that foundation, the content will follow, then more.
Some resources mentioned in this episode:
- Instagram: Instagram.com/caitscudder
- Facebook group: Facebook.com/groups/theradiantentrepreneur
- Website: Caitscudder.com
- Podcast: Born to Rise Podcast
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In this episode, I’m talking while I’m trying to get in my 10,000 steps for the day.
The idea for this episode just came to me yesterday when I was chatting with my mom about why some people with business ideas succeed and other people don’t.
It really just comes down to two things.
In this episode, I’m sharing those two things and elaborating on how they work for me and many others.
Some resources mentioned in this episode:
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I ended 2020 with more than 60 books read.
On Instagram, on my blog, and on my podcast, I share what I’m reading.
People always ask me how I can read so much.
At the end of the day, it’s all about time management.
I’m pretty good at managing my time, but I will also add that my husband stays at home and takes care of the kids so that takes some off my plate.
If you don’t have a stay at home husband, you can still read a lot of books!
He only started staying home in August of 2020 and by then I was finishing one book a week, so #noexcuses.
I have a lot more I want to get to, and I’m sure you do too, so I’m sharing how I’m able to read so many books.
Some resources mentioned in this episode:
Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.
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I was scrolling through Twitter when I saw a tread shared by someone I followed.
The person who originally posted it was a woman named Amanda Robson at @Amanda_Robs and it started:
“Sharing some of the most common reasons we've passed on B2B companies at seed/pre-seed”
Even though I’m not looking for funding for Podcast Clout, I thought the points were brilliant reminders of what it takes to have a great business model and goals for growth.
So in this podcast episode, I’m literally reading her thread on Twitter (and of course, sharing my thoughts on a few points she makes).
Some resources mentioned in this episode:
Amanda Robson’s Twitter Thread
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To be successful in PR, you need to be prepared and be able to give members of the media whatever they want and need on a silver platter. That’s it!
1. Update your site and sales process.
It drives me nuts when people think a PR team is a sales team. It’s not. You need to be ready to convert those leads PR brings… or else, what’s the point?
2. Be nice.
I know this sounds silly, but so many people go into a PR strategy like members of the media owe them something, like they deserve media coverage. Trust me, every journalist in the world would not mind if media pitches stopped. They’d be fine. you wouldn’t. So yes, being nice and courteous to members of the media is helpful.
3. Focus on social media… as an expert.
This doesn’t mean post a bunch of randomness on every platform. This means you should ask yourself, “What are members of the media or potential customers going to find when they search for me on social media?”
4. Have “real people” on standby.
If all the news stories were only the people behind the business, things would get boring really fast. You need to have those trusted customers, referrals, and people who have actually experienced what you talk about ready to go. If you’re a doctor, have a patient. If you have a product, have a real customer who uses your product on a regular basis. These are the people that add the entertainment factor.
5. Do the math.
I hate math, but I mean stats and data when I say do the math. All journalists like numbers because numbers make things current and relevant. It screams “NEWS” when people can see there are hard facts that can be quantified in a news story.
If you have all of these things ready to go and you’re willing to share (even overshare), you will be way ahead of many others looking to build their brand in the media.
Some resources mentioned in this episode:
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In the last two weeks, I’ve been asked this question twice. In fact, I’m asked this question by potential clients all the time.
So, what’s the question? “Where are you going to get me and when are you going to get me there?”
It’s a hard one to answer, but it’s one that needs to be attempted because it’s a common concern for anyone who hires PR agencies or publicists.
The answers will vary depending on who you ask - sometimes people are truthful. Many times, people lie.
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Kevin Monell and Jason Caruso host the eCommerce Uncensored podcast. They’ve dabbled in a lot of things in the agency world.
One amazing story they share is how they partnered up with another business owner to take it from $0 to $2 million in revenue… and yes, they were profitable.
In this episode, they talk about having a good product, a positive mindset, and what to do about all of that advice people give you and the things they say about you.
Some resources mentioned in this episode:
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In this 3 Things on Thursday episode, it's a bit windy. I recorded this episode while I was taking my son on a walk and my daughter tagged along.
Warning: You will hear wind.
So, what's next? Well, right before I hit record I got an idea. It involves 3 Things on Thursday coming to an end and a new podcast beginning.
I'd love to hear your thoughts. Let me know at @ChristinaAllDay on Twitter and Instagram.
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Marketing has changed a lot in the past few years.
To earn media exposure, you need to think outside the box.
In this episode, Bryn Jones shares three very unique and entertaining stories that break down how he does it as the VP of Marketing & Retail at Huse Culinary. (Trust me - you want to hear these stories!)
Bryn also shares how he uses social media as part of his PR strategy and offers advice to other business owners on modernizing their marketing and PR approach instead of just doing things the way they’ve always been done.
- Winston the Fox story
- Mystery couple in the photo at St. Elmo story
- Joey Chestnut - a major league eater
- Huse Culinary
- Connect with Bryn Jones on LinkedIn
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In this quick 3 Things on Thursday episode, I'm sharing what drives me crazy on LinkedIn. I see these things just about every single day and I'm shocked they still happen. Uh.
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From the floor in her bedroom to a national jewelry company doing big things across the country with an all-female team, this episode does not disappoint.
Tiffany Ortiz Dominguez is the Owner and Designer of Taudrey Jewelry. Her best friend, Danielle Telleria, is the Director of Creative and Communications and together they managed to grow their business during the Coronavirus pandemic… even after shutting down their showroom to customers.
Hear the unique way they work with influencers, how they’re marketing their brand before the Super Bowl that is the holiday season, and the mistakes they made early on (so you can avoid them).
Some resources mentioned in this episode:
- Visit Taudrey Jewelry at taudrey.com.
- Follow Taudrey Jewelry on social media at @taudreyjewelry21.
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In this quick 3 Things on Thursday episode, I'm sharing my favorite things to do. I didn't plan on overlapping personal and professional things, but it kinda happened naturally.
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Lots of people create content, but how many people actually find it?
In this episode, I speak with Fernando Angulo who shows us how to do SEO market research and conduct market research on competitors with SEMRush.
This is a tool I’ve been using for years and I even learned something new in this episode.
Some resources mentioned in this episode:
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In this quick 3 Things on Thursday episode, I'm sharing my three pet peeves. They apply to both personal and professional life... and drive me absolutely nuts. I'm guessing you will be able to relate to at least one of these.
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For a new business to come in and compete with the big guys, it can get expensive. But, there are other ways to market and grow that don’t involve spending a lot of money.
Cory Godar is a Marketing Director who has taken niche to the next level. He and his team spent months focusing on one thing to compete with companies like Airbnb, VRBO, and Expedia.
In this podcast episode, he is walking us through his strategy and how you can implement it in your business.
Some resources mentioned in this episode:
Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.
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In this quick 3 Things on Thursday episode, I'm sharing how I'm voting this year by telling you the three things I look to every year when I vote. This time, it's no different... just a little more obvious.
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Email marketing is something just about every business does, but most do it wrong.
Kara Morin is the Director of Marketing at Rareform and she calls email marketing her “baby” at Rareform.
In this podcast episode, she talks about how Rareform handles many marketing aspects in house, why they outsource ad buying, and how they handle PR - including what it took to land a spot on Shark Tank, the Today Show, and how one podcast appearance is still bringing in revenue three years later.
- https://www.rareform.com/
- Visit Rareform on social media at @rareform
- Visit Kara Morin on LinkedIn here
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In this quick 3 Things on Thursday episode, I'm talking about what I'm watching on Netflix.
I just finished my last series this week, so I need your recommendations.
Please let me know what to watch next at @ChristinaAllDay on Instagram or Twitter.
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Kerstyn Inouye is the Marketing Director at Top Drawer Merch.
Since COVID-19 hit the US, she has been forced to switch up her day-to-day marketing tasks, like many others.
In this episode, she talks about
- how has marketing in the fashion industry is different when you work with celebrities like music artists,
- how to keep fans engaged throughout every single marketing channel when you’re no longer hosting in-person events, and
- strategies for Black Friday during a nationwide pandemic.
Some resources mentioned in this episode:
Please subscribe to this podcast and leave an honest review on Apple Podcasts.
Your ratings and reviews really help and I read each one.
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In this quick 3 Things on Thursday episode, I'm talking about virtual school and it kind-of snowballs into my thoughts on the education system in the United States.
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In this podcast episode, I’m chatting with Benjamin Shapiro about his podcast marketing strategy. I just had to learn how he publishes 12 podcasts a week!
Listen to Ben give you a behind the scenes look at how he creates content and why starting with a solid foundation is key.
He goes into what that foundation should be built with and how to understand what you’re good at, who your customers are, and how to successfully develop a brand.
Benjamin Shapiro is the producer and host of the MarTech podcast.
He is the founder of benjshap LLC, a brand development and marketing strategy consultant, that specializes in helping growth-stage companies understand how to identify the overlap between corporate identity & customer needs to build an effective marketing strategy.
Prior to his current role, Benjamin left a successful career in business development at eBay to become an entrepreneur that has run a bootstrapped startup, multiple marketing teams at early-stage VC-backed companies, and an independent consulting and content business.
Some resources mentioned in this episode:
Please subscribe to this podcast and leave an honest review on Apple Podcasts.
Your ratings and reviews really help and I read each one.
For more on the episode, click here to download it and listen!
You can also watch it here.
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In this quick 3 Things on Thursday episode, I'm sharing the best parts of being a business owner. Last week, I told you the worst parts, but because the good outweighs the bad, I wanted to share why I do what I do!
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You can be a fly on the wall during my conversation with another publicist, Taylor Ketchum.
In this episode, Taylor is going to talk about how she worked her way up from an intern to the Vice President at Jones Public Relations in Oklahoma City.
She is also going to share her strategies on
- Introducing a digital presence for your business
- Working with influencers during a pandemic
- Handling client expectations
- What leaders in the workplace need to know
Some resources mentioned in this episode:
Taylor Ketchum at Jones PR in Oklahoma City, OK
Find her on social media at @taylorketchum
Please subscribe to this podcast and leave an honest review on Apple Podcasts.
Your ratings and reviews really help and I read each one.
You can also watch it here.
Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.
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In this quick 3 Things on Thursday episode, I'm sharing the worst parts of being a business owner. It's not all sunshine and rainbows so I'm telling you what I dislike about it.
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Have you ever wanted to start a skincare regimen, but you just did not know where to begin?
In this episode, I am going to bust some skincare myths and talk skincare facts with the help of Britt Johnston from Palm Beach Facials in Palm Beach, Florida.
No, it’s not the normal business talk we usually have here on Become a Media Maven, but let’s face it - we all have skin, someone sees it every day, and none of us are getting any younger.
Some resources mentioned in this episode:
- PBFacials.com
- @PalmBeachFacials
- Palm Beach Facials in the Palm Beach Post
- Video Interview
- Hydrojelly Mask
- Lash Lift
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