How do we stand out in a world where everyone can write a book or upload a photo or start a YouTube channel or podcast? How can we share our stories in an authentic manner and still make a living? In today's show, I discuss the Youpreneur business model with Chris Ducker, where building a business around your personal brand is key. It's certainly how I have built The Creative Penn, so I hope it helps you too! In the intro, I mention Google's blog post about the next billion internet users changing the internet in three key ways: a mobile-only mindset, an instinct for ubiquitous computing, and a demand for localized content.  Plus, my personal update on How to Write Non-Fiction. This podcast is sponsored by Kobo Writing Life, which helps authors self-publish and reach readers in global markets through the Kobo eco-system. You can also subscribe to the Kobo Writing Life podcast for interviews with successful indie authors. Shot-2015-02-05-at-3.02.42-pm.jpg">Chris Ducker is the bestselling author of Virtual Freedom, and the Founder of Youpreneur.com, a mastermind community for entrepreneurs. He's also an international professional speaker and podcaster. His latest book is Rise of the Youpreneur: The Definitive Guide to Becoming the Go-To Leader in your Industry and Building A Future-Proof Business. You can listen above or on iTunes or Stitcher or watch the video here, read the notes and links below. Here are the highlights and full transcript below. Show Notes * What exactly is a Youpreneur? * Recommendations for introverts who are building their personal brand * Thinking long-term as an entrepreneur * How to identify the community we want to serve * Changes in Chris' writing process since ‘Virtual Freedom', including dictation * Turning a non-fiction book into multiple streams of income * The ongoing importance of live events * Previous episode with Chris Ducker on outsourcing – which directly led to me working with wonderful VAs 🙂 * Why Chris chose to independently publish the book, and the different kinds of decisions he made around the publishing process You can find Chris Ducker at ChrisDucker.com and on Twitter @ChrisDucker. You can find all the links to the book and more content at: RiseOfTheYoupreneur.com Transcript of Interview with Chris Ducker Joanna: Hi, everyone. I'm Joanna Penn from thecreativepenn.com.