There are often stories about indie authors making big money in Kindle Unlimited, but there are plenty of authors making multi-six figure incomes by publishing wide. In this interview, I discuss publishing to multiple platforms as well as author mindset and book marketing tips with Adam Croft. In the intro, I mention the exciting news that Findaway Voices will be distributing to Storytel in 2019 [Findaway blog], plus rumours of a possible bid by Ingram for Baker & Taylor [what-happens-if-ingram-and-b-t-tie-the-knot.html">Publishers Weekly], and Don'ts for Publishers [Publishing Perspectives.] I give a personal update from Auckland, New Zealand and challenge you to think a little differently this holiday season. You can find all my pictures on Instagram.com/jfpennauthor. Today's show is sponsored by Draft2Digital, where you can get free ebook formatting, free distribution to multiple stores, and a host of other benefits. Get your free Author Marketing Guide at www.draft2digital.com/penn Adam Croft is the international best-selling author of crime novels and psychological thrillers. He has now started a non-fiction series for authors, which includes The Indie Author Mindset. You can listen above or on iTunes or your favorite podcast app or watch the video here, read the notes and links below. Here are the highlights and full transcript below. Show Notes * Common misconceptions about indie publishing * On being professional about writing and making it a priority * Adam’s thoughts on KU vs going wide * Strategies to use if you choose to leave KU * On the learning experience and experiment of going with a traditional publisher temporarily * On the current advertising environment * What’s working currently with BookBub ads You can find Adam Croft at adamcroft.net and on Twitter @adamcroft Transcript of Interview with Adam Croft Joanna: Hi, everyone. I'm Joanna Penn from TheCreativePenn.com. And today, I am back with Adam Croft. Hi, Adam. Adam: Hello, lovely to be back again. Joanna: Yes, back again. Third time over, what? Seven, six years, I think, now? Adam: Yeah. I think that's probably right. Joanna: So, just a little introduction in case people have missed the previous episodes. Adam is the international best-selling author of crime novels and psychological thrillers. He has now started a non-fiction series for authors. And today, we're talking about ‘The Indie Author Mindset,' which is a topic close to both of our hearts. Adam,