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How I bought a podcast, The valuation of podcasts, The risk of being overtaken & more

Podcast |: Marketing School - Digital Marketing and Online Marketing Tips
Publisher |: Eric Siu & Neil Patel
Media Type |: audio
Podknife tags |: Advice,; Business,; Entrepreneurship,; Management & Marketing
Categories Via RSS |: Business,; Careers,; Marketing
Publication Date |: Feb 23, 2024
Episode Duration |: 00:09:58

In episode #2684, we delve deep into the value of podcasting, particularly from an M&A perspective as our guest, Ralph Burns, discusses purchasing a podcast and its impact on business.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: How I bought a podcast, The valuation of podcasts, The risk of being overtaken & more
(00:13) Ralph shares his experience of buying a podcast and the valuation process.
(02:28) Ralph talks about negotiating the price of the podcast with Ryan Dice.
(04:04) Ralph discusses the value they derived from the podcast in terms of business leads and revenue.
(06:10) Kasim asks Eric and Neil who they think could potentially surpass them as top content creators.
(07:12) Neil explains that larger brands and a shift in content strategy can pose a challenge to their dominance.
(09:01) Neil shares how they shifted their content strategy to focus on technical and complex topics to drive revenue.

Go to https://www.marketingschool.io to learn more!

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Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

See omnystudio.com/listener for privacy information.

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