How do you measure the success of your go-to community? Patrick Woods (CEO of Orbit) joins the show to dive deep into what a go-to community is, how to organize and build your own community, believe in your purpose before your product, measure the long-term community-driven investments, and more! Who is Patrick Woods? Patrick is co-founder and CEO of Orbit, the leading community growth platform. With over 10 years of marketing and customer success experience, he’s worked with business leaders from some of the world’s fastest-growing businesses to leverage the power of community. He’s the co-creator of the Orbit Model, host of the Developer Love podcast, and is the author of the Brand Strategy Canvas. Check out Patrick’s work! LinkedIn: https://www.linkedin.com/in/patrickjwoods/  Twitter: https://twitter.com/patrickjwoods  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.