Marketing Against The Grain

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Marketing Against The Graininactive

Publisher |: HubSpot

Media Type |: audio

Podknife tags |: Business,; Entrepreneurship,; Interview,; Management & Marketing

Categories Via RSS |: Business,; Entrepreneurship,; Marketing

Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.

People |: Kipp Bodnar (@kippbodnar),; Kieran Flanagan (@searchbrat)
Country Of Origin |: Ireland /; USA
Produced In |: Ireland /; Boston, MA
Premiere Date |: 2022-03-29
Frequency |: Weekly
Explicit |: No

This podcast currently has no reviews.

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115 Available Episodes (115 Total) / Average duration: 00:31:26

Date Duration Most Reviewed Highest Rated

115 Available Episodes (115 Total)Average duration: 00:31:26

Apr 20, 2023

00:31:16

There’s a new A.I. on the block that makes ChatGPT sound like old news.

Kipp and Kieran dive into AutoGPT and the massive impact it will have on how we market and grow our businesses. Learn the AutoGPT uses cases for business, the first-mover advantage in marketing, what AutoGPT will do for you in the next 6-18 months, the biggest opportunity in AI for businesses, and why Google is reinventing itself.

Mentions

AutoGPT code https://github.com/Significant-Gravitas/Auto-GPT
Meditations and Moloch https://slatestarcodex.com/2014/07/30/meditations-on-moloch/
Lex Fridman #243 https://www.youtube.com/watch?v=3pvpNKUPbIY
Kipp Tweet https://twitter.com/kippbodnar/status/1648294281671585795
Tweet on Scaleout AI Readiness Report https://twitter.com/nonmayorpete/status/1648075299618435073
Neil Patel EP https://link.chtbl.com/gSbbVkES
Booking.com https://www.booking.com/
Kayak https://www.kayak.com/
About Project Magi https://neilpatel.com/blog/project-magi/

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Apr 18, 2023

00:45:30

Will AI disrupt advertising?

Kipp and Kieran are joined by the marketing man himself, Neil Patel. Learn how AI will cannibalize search, the economics of your performance marketing, what the auction model will look like in an AI world, the importance of delighting the customer, and controversial takes on marketing.

About Neil Patel

New York Times bestselling author. President Obama has recognized him as a top 100 entrepreneur under the age of 30 and a top 100 entrepreneur under the age of 35 by the United Nations.

Through marketing, he’s helped Amazon, Microsoft, Airbnb, Google, Thomson Reuters, Viacom, NBC, Intuit, Zappos, American Greetings, General Motors, and SalesForce grow.

His marketing blog generates over 4 million visitors per month (51% of them spend money on paid ads). His Marketing School podcast generates over 1 million listens per month. His YouTube channel about marketing has over 31 million views and 765,000 subscribers. He has over 1 million Facebook fans, and 372,000 Twitter followers.

Connect with Neil!

Mentions

Bard https://bard.google.com/
OpenAI https://open.ai/
McKinsey Article https://www.mckinsey.com/capabilities/quantumblack/our-insights/how-artificial-intelligence-can-deliver-real-value-to-companies
AdWords https://ads.google.com/home/?pli=1
UberSuggest https://neilpatel.com/ubersuggest/
Clubhouse https://www.clubhouse.com/
Kayak https://www.kayak.com/
Booking.com https://www.booking.com/
Sequoia Capital https://www.sequoiacap.com/
Mail Chimp https://mailchimp.com/
Paychex https://www.paychex.com/
UnitedHealthcare https://www.uhc.com/
Answer The Public https://answerthepublic.com/
Dentsu https://www.dentsu.com/
Bezos Expedition https://www.bezosexpeditions.com/

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Apr 16, 2023

00:32:29

Why do we care so much when a crummy t-shirt gets shot out of a cannon at a sporting event?

It's all about the power of "free," a price point that makes us feel high and act so irrationally that we forget that even free stuff comes with a cost.

About The Hustle Daily Show

A daily dose of irreverent, offbeat, and informative takes on business & tech news. Hosted by Zachary Crockett, Juliet Bennett Rylah, Jacob Cohen, and Rob Litterst from The Hustle.

Want more hustle daily show goodness? Listen to get daily insights on business and tech https://link.chtbl.com/y2jEDh7G

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Apr 13, 2023

00:30:06

What can we all learn from commercial marketing during the golden age of TV?

Kipp and Kieran dive into 1980s advertising and give their take on marketing learnings that we can incorporate today. Learn how to create a value prop for multiple audiences, the importance of playing on trends, the power of using dogs and babies in ads, and the framework to a killer direct-response video.

Mentions

Kellogs Mini Wheats Ad https://youtu.be/tgoUa2wWvAQ?t=60
Ketchup Ad https://youtu.be/tgoUa2wWvAQ?t=492
Pepsi Ad https://youtu.be/tgoUa2wWvAQ?t=522
Black & Decker Ad https://youtu.be/tgoUa2wWvAQ?t=741
Wendy’s Ad https://youtu.be/tgoUa2wWvAQ?t=920
Trung Phan EP https://link.chtbl.com/7ewMHO1f

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Apr 11, 2023

00:37:37

Will B2C be disrupted by creators?

Kipp and Kieran are joined by Trung Phan to discuss building a whole career around creating content online. Learn how to build a content research funnel, how to bring internet culture into business, build trust & credibility as a creator, and how should writers think about AI disruption?

About Trung Phan

The Internet meme guy on business and tech. ex-The Hustle/HubSpot. He has become one of the most popular internet people. The anti-LinkedIn guy.

Connect with Trung!

Twitter https://twitter.com/TrungTPhan

LinkedIn https://www.linkedin.com/in/tp23/

Bearly.ai https://bearly.ai/

Newsletter https://trungphan.substack.com/

Mentions:

The Hustle https://thehustle.co/
Bill Simons https://twitter.com/BillSimmons
New York Times https://www.nytimes.com/
Wall Street Journal https://www.wsj.com/
Financial Times https://www.ft.com/
The Economist https://www.economist.com/
Quora https://www.quora.com/
Reddit https://www.reddit.com/
Bearly.ai https://bearly.ai/
Jim Rome https://www.jimrome.com/

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Apr 06, 2023

00:30:39

Video/image-based AI is going to transform marketing.

Kipp and Kieran dive into what Midjourney is and how it’s completely changing the game for marketers. Learn how image AI is going to change how we create content, why copyright law will be at the center of AI, and how these new tools will empower a marketer’s toolbelt.

Mentions

Midjourney https://www.midjourney.com/home/?callbackUrl=%2Fapp%2F

Canva https://www.canva.com

Matt Wolfe’s tweet https://twitter.com/mreflow/status/1642997929362472960

Jim Fan’s tweet https://twitter.com/DrJimFan/status/1642921475849203712

Getty Images https://www.gettyimages.com/

Jenny AI’s tweet https://twitter.com/jenny____ai/status/1642895693672255492

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Apr 04, 2023

00:31:38

You only need to master one of these tactics to create a billion-dollar business.

Kipp and Kieran dive into the core frameworks to take your business to the next level. Learn the power duo of template creation through organic search, why user-generated SEO loops are game-changing, and how you can incentivize your community to drive growth for your business.

Mentions

Canva https://www.canva.com/
Miro https://miro.com/
Figma http://figma.com/
Genius https://genius.com/
Stack Overflow https://stackoverflow.com/
Rewind https://www.rewind.ai/
Dropbox https://www.dropbox.com/
PayPal https://www.paypal.com/us/home
Evernote https://evernote.com/
HubSpot user groups https://www.hubspot.com/hubspot-user-groups
Chainlink https://chain.link/
Loom https://www.loom.com/home

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Mar 30, 2023

00:24:52

Bing’s market share is up by 15%. Google is down by 1%.

Kipp and Kieran take you through the new AI revolutions and how it will transform your business. Learn how to take AI and build real use cases for your business, the three types of roles that have forever changed from AI, how AI equals out the playing field for employees, and how to leverage AI to grow your business.

Mentions

ChatSpot https://chatspot.ai/
ChatGPT https://chat.openai.com/chat
Bing https://www.microsoft.com/en-us/bing?form=MA13FJ
AI Pope on Daily Mail media-stunned-AI-image-Pope-Francis-wearing-stylish-puffer-coat.html">https://www.dailymail.co.uk/news/article-11907391/Social-media-stunned-AI-image-Pope-Francis-wearing-stylish-puffer-coat.html
Midjourney https://www.midjourney.com
Canva AI https://www.canva.com/ai-image-generator/
Adobe AI ai.html">https://www.adobe.com/sensei/generative-ai.html
Peter Yang’s episode https://link.chtbl.com/CcPxrGsN
Sam Altman on Lex Fridman podcast https://www.youtube.com/watch?v=L_Guz73e6fw
David Sacks tweet https://twitter.com/DavidSacks/status/1640415817102934018
Ben’s Bites Newsletter https://www.bensbites.co/
Tiny https://www.tiny.com/
Spencer Scott’s thread on AI & Shopify https://twitter.com/akaspencerscott/status/1638996893576601600?s=46&t=qo0rMvYEbESguv0k2b7KGw
Microsoft AI https://www.microsoft.com/en-us/ai

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Mar 28, 2023

00:41:43

People don’t want to follow brands.

Kipp and Kieran are joined by Ankur Nagpal (Founder at Ocho) to go all in on Ocho’s $0 marketing strategy. Learn why Ocho’s betting big on their team building their individual brands, how to take advantage of the hidden tax codes, why creators need to build ownership, and how to recruit a marketing leader.

About Ankur

Recently launched Ocho (ocho.com) to help business owners build wealth. He also runs Vibe Capital (vibe.vc), a venture capital fund with 100+ portfolio companies and $100M+ in AUM.

Previously, founded Teachable (teachable.com) & scaled to $50M+ in ARR before selling to Hotmart, where he serves on the board. Currently lives in Brooklyn, NY when not vagabonding around the globe.

Connect with Ankur!

Ocho https://ocho.com/
LinkedIn https://www.linkedin.com/in/ankurnagpal/
Twitter https://twitter.com/ankurnagpal

Mentions

Sam Parr https://twitter.com/thesamparr
Ankur’s Tweet https://twitter.com/ankurnagpal/status/1593026491058917377
Ocho https://twitter.com/ochowealth
Teachable https://teachable.com/
Google Bard https://bard.google.com/

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Mar 23, 2023

00:40:27

Is Google going to get displaced in 2023?

Kipp and Kieran are joined by Nathan Labenz (founder at Waymark) to reveal the true power of GPT-4 and the real use cases for your business. Learn the weaknesses in AI, how it can affect current jobs, and why search won’t get disrupted in 2023.

Connect with Nathan!

Twitter https://twitter.com/labenz
LinkedIn https://www.linkedin.com/in/nathanlabenz/

About Nathan Labenz

Nathan Labenz is the founder & AI R&D lead at Waymark, a video generation company, and also hosts the Cognitive Revolution podcast.

Mentions

GPT 4 https://openai.com/research/gpt-4
Athena https://www.athenago.com/
Perplexity AI https://www.perplexity.ai/
Playground AI https://playgroundai.com/
Midjourney https://www.midjourney.com/home/
DALLE-2 https://openai.com/product/dall-e-2
Stable diffusion https://stablediffusionweb.com/
Play HT https://play.ht/
Numerous https://numerous.ai/
Microsoft 365 Copilot https://www.microsoft.com/en-us/ai

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Apr 20 | 00:31:16

AutoGPT: EVERYTHING You Need To Know (#111)

Apr 18 | 00:45:30

Neil Patel Makes The Case Against ChatGPT (#110)

Apr 16 | 00:32:29

Why free stuff makes us crazy

Apr 13 | 00:30:06

Marketing Executives React To Hilarious 1980s TV Commercials (#109)

Apr 11 | 00:37:37

How I Grew To 600,000 Twitter Followers Using Reddit with Trung Phan (#108)

Apr 06 | 00:30:39

Midjourney V5 Update: Everything You Need To Know (#107)

Apr 04 | 00:31:38

3 Growth Hacks Startups Use To Go From $0 to $1 Billion (#106)

Mar 30 | 00:24:52

OpenAI Launches The ChatGPT AppStore (#105)

Mar 28 | 00:41:43

Why This Startup Founder Is Spending $0 On Paid Marketing with Ankur Nagpal (#104)

Mar 23 | 00:40:27

GPT-4 Beta User Reveals What Jobs It Will Destroy In 2023 with Nathan Labenz (#103)

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