In this episode, Paul Counts and Shreya Banerjee return with excitement to discuss the evolution of SEO and its critical role in marketing strategies for law firms.  They delve into the concept of 'Social SEO', which emphasizes creating keyword-focused content to improve search engine visibility on social media platforms like Instagram and TikTok. The episode also compares past and present SEO practices, such as the shift from using purely hashtags to incorporating relevant keywords in social media posts.  More practical advice includes the importance of writing for human readers rather than AI, using tools like Google and Instagram's search features to find popular keywords, and having a critical 'above the fold' section on websites that captures visitor attention. The discussion also covers the foundations of conversion rate and sales optimization (CRSO), with an emphasis on understanding customer pain points, designing powerful calls-to-action, and using tools like Inspectlet to track site performance.  Paul and Shreya gives listeners actionable tips on: 00:00 Intro 01:33 Understanding Social SEO 02:52 Evolution of Social Media and SEO 05:49 AI and Social Media Search 06:47 Finding the Right Keywords 08:41 Common Mistakes in Social SEO 08:58 Importance of Human Touch in SEO 11:29 Conversion Rate and Sales Optimization (CRSO) 15:32 Effective Website Strategies 23:27 Call to Action and User Engagement 25:05 Book Recommendation and Final Thoughts 28:51 One Big Takeaway Resources mentioned in this episode: The Ultimate Sales Letter by Dan Kennedy Connect with Paul here: Instagram LinkedIn Facebook https://www.marketingcounts.com   Connect with Shreya here: Instagram  LinkedIn Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com