Young consumers are slowly turning down alcohol. With the booze industry scrambling to figure out how to sustain its dominance, there are other companies that are in a peak period. Athletic Brewing is now the top selling non-alcoholic beer in the US. So how did they grow so rapidly and where did founder Bill Shufelt even start? Join our host Jon Weigell, for an in-depth conversation with Bill Shufelt. Get our Entrepreneurship Trends Report here https://clickhubspot.com/teh Follow us on social media: TikTok: https://www.tiktok.com/@thehustle.co Instagram: https://www.instagram.com/thehustledaily/ Thank You For Listening to The Hustle Daily Show. Don’t forget to hit Subscribe or Follow us on Apple Podcasts so you never miss an episode! If you want this news delivered to your inbox, join millions of others and sign up for The Hustle Daily newsletter, here: https://thehustle.co/email/  Plus! Your engagement matters to us. If you are a fan of the show, be sure to leave us a 5-Star Review on Apple Podcasts https://podcasts.apple.com/us/podcast/the-hustle-daily-show/id1606449047 (and share your favorite episodes with your friends, clients, and colleagues).