Can book marketing really be gentle, sustainable — and even enjoyable? Sarah Santacroce talks about how to reframe marketing and gives ideas for marketing your books. In the intro, Kindle Vella launches in the US [The Next Web]; A UK report calls for a reset in music streaming revenues to ensure fairer pay for artists [arts-57838473.amp">BBC] and how it relates to authors and publishing [The Bookseller]; are you in a mid-year pandemic slump? and a wet adventure walk [Books and Travel] This podcast is sponsored by Kobo Writing Life, which helps authors self-publish and reach readers in global markets through the Kobo eco-system. You can also subscribe to the Kobo Writing Life podcast for interviews with successful indie authors.  Sarah Santacroce is the author of The Gentle Marketing Revolution: A Radical Business Approach to Getting New Clients with Integrity and Kindness. She's also a business coach, podcaster, LinkedIn specialist, and the founder of The Gentle Business Revolution. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below. Show Notes * How a breakdown led to a breakthrough * What does ‘gentle’ mean when it comes to marketing? * Why client avatars are overrated * Building a brand around yourself so that when you pivot you can take your audience with you * Making a book launch about the message, not about you, the author * Lessons learned from a Kickstarter book launch * Pitching podcasters You can find Sarah Santacroce at SarahSantacroce.com and on Twitter @sarahsantacroce Transcript of interview with Sarah Santacroce Joanna: Sarah Santacroce is the author of The Gentle Marketing Revolution: A Radical Business Approach to Getting New Clients with Integrity and Kindness. She's also a business coach, podcaster, LinkedIn specialist, and the founder of The Gentle Business Revolution. Welcome, Sarah. Sarah: Hi, Joanna. Thanks so much for having me. This is fun. Joanna: Tell us a bit more about you and your background in business and writing, and also where you are in the world as I think people would find that interesting. Sarah: Off recording, we said we're both Europeans,