Writing is a life-long practice, and for many of us, a long-term career. But how can you continue to thrive in a creative business while still changing over time? In this interview, I talk to entrepreneur Natalie Sisson about how she pivoted her brand after a change in lifestyle and how books play just one part in her non-fiction business. In the intro, the latest Consumer-Survey-and-2019-Sales-Survey-Press-Release-FINAL.pdf">Audio Publishers Association report on 8 years of double-digit audiobook growth, plus insights from Bookwire's audiobook conference [Publishing Perspectives] and an AI lead in a $70m sci-fi movie [Fast Company]. penn-courses.teachable.com/p/author-business-plan"> Today's show is sponsored by penn-courses.teachable.com/p/author-business-plan">Your Author Business Plan, my mini-course on how to reboot your author career. One student, Rachel, says, “Just completed Your Author Business Plan. I literally *gasped* as I wrote my business summary. So many aha moments. The course helped me understand where I am now as an author and where I want to be.” Just US$99. penn-courses.teachable.com/p/author-business-plan">Click here to learn more. Natalie Sisson is a New Zealand entrepreneur, author, speaker, host of the Untapped Podcast, and triathlete. Her books include The Suitcase Entrepreneur and The Freedom Plan: Redesign Your Business to Work Less, Earn More and Be Free. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript below. Show Notes * Knowing when to go from blog posts to book * Writing from scratch, even with blog content available * Books as part of a business ecosystem, but not the whole thing * Making sure our revenue streams align with one another * Is the blogging movement dead? * Streamlining and doing more of what you love * The importance of ‘massive clarity’ * Will there be shifts in how we do business as we come out of the pandemic? * Running a global online business that is not US-centric * Marketing to those not in the US * Using systems to create freedom * On having a long-term career but also changing You can find Natalie Sisson at NatalieSisson.com and on Twitter @nataliesisson Transcript of interview with Natalie Sisson Joanna: Natalie Sisson is a New Zealand entrepreneur, author, speaker, host of the ‘Untapped' podcast, and triathlete. Her books include The Suitcase Entrepreneur and The Freedom Plan: Redesign Your Business to Work Less, Earn More and Be Free. Welcome, Natalie.