How do you build a creative business that you love — and makes you money? Pamela Wilson talks about her non-fiction business model, how to choose a niche, plus how to pivot your brand over time.   In the intro, I talk about my pilgrimage walk and how we all need to weigh up risks and reward, especially when the need to fill the creative well becomes overwhelming! You can find the pictures on Instagram @jfpennauthor. I also mention my Courses for Authors, and my latest episode on Books and Travel where I talk about fear and assessing risk, which is something we all have to do. Pamela Wilson is the author of Master Content Marketing and Master Content Strategy and is an online educator and keynote speaker. Her company, Big Brand System, teaches people how to build online businesses they love, which is particularly important as many people are pivoting after the pandemic. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript below. Show Notes * How images and words form the two halves of content marketing * How books lead potential clients into other premium offerings like coaching and courses * Tips on choosing a niche to work with and serve — that you enjoy and will also make you money * Should you build a personal brand or a business brand? * What happens when you want to change the audience you focus on? * Tips on rebranding * Listening to your gut when it comes to building a creative business You can find Pamela Wilson at BigBrandSystem.com/goodies and on Twitter @pamelaiwilson. You can also find her courses at bigbrandsystem.thrivecart.com/content-lab-discount/5f0de4efc7bce/">The Content Lab and the bigbrandsystem.thrivecart.com/image-lab-discount/5f0de4aec7bcd/">Image Lab (affiliate links). Transcript of Interview with Pamela Wilson Joanna Penn: Pamela Wilson is the author of two books on content marketing, an online educator and keynote speaker. Her company, Big Brand System, teaches people how to build online businesses they love, particularly important as many people are pivoting after the pandemic. Welcome back to the show, Pamela. Pamela Wilson: I am so happy to be here and hear your voice and just be here with your community. Thank you for having me back. Joanna Penn: It's great to have you back on the show. Previously we have talked about content marketing, both of us are big fans of that. But today we are talking more about this building a business. So set the scene for us. Tell us a bit more about what your creative business looks like. What are your multiple streams of income and how do books play a part in that? Pamela Wilson: The good news is books play a part in all of it,