How can you embrace book marketing as a creative part of your author business? How can you effectively market your backlist over time? How can you tap into ambition and drive your author business onward and upward? Honoree Corder talks about all this and more. In the intro, Draft2Digital add a new library marketplace [D2D]; Running a publishing house is not as much fun as it used to be [Mike Shatzkin]; Microsoft launches the new Bing with ChatGPT-style co-pilot, and soon to be rolled out in other products like MS Word, Teams, etc [The Verge]; My future of publishing talk, 22 Feb [register here]; Thanks for joining the Pilgrimage Kickstarter, and pre-order on other stores; Superstars writing conference. Today's show is sponsored by Draft2Digital, where you can get free ebook formatting, free distribution to multiple stores, and a host of other benefits. Get your free Author Marketing Guide at draft2digital.com/penn Honoree Corder is the author of over 50 books, with more than 4.5 million sold worldwide. She's also a strategic book coach, professional speaker, and host of the Empire Builders Mastermind. Her latest book is, You Must Market Your Book: Increase Your Impact, Sell More Books, and Make More Money. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below. Show Notes * The book marketing mindset and why it is important * Scheduling creative time vs. business time * How to find the book marketing options that work for your personality * Email marketing and how it has stayed consistent over the years * Marketing your backlist books effectively * How personal development can help your author business You can find Honoree at HonoreeCorder.com Transcript of Interview with Honoree Corder Joanna: Honoree Corder is the author of over 50 books, with more than 4.5 million sold worldwide. She's also a strategic book coach, professional speaker, and host of the Empire Builders Mastermind. Her latest book is, You Must Market Your Book: Increase Your Impact, Sell More Books,