How can publicity form part of your book marketing strategy? How can you research the best media and craft a pitch or a press release that might get you and your book some attention? Why is publicity still useful in an age of pay-per-click direct advertising? Halima Khatun shares her valuable tips and experience. In the intro, Alliance of Independent Authors Indie Author Income Survey results; Experience of book to TV show [and previous episode, Johnny B Truant's creative pivots]; Michael Anderle expands on his AI-assisted goals [20Books To 50K Facebook]; Loop earplugs. Plus, Build for Tomorrow: An Action Plan for Embracing Change, Adapting Fast, and Future-Proofing your Career by Jason Feifer; The future of publishing is now on the Dialogue Doctor podcast; Content vs connection [Jay Acunzo on Twitter]; Why I'm focusing on being an AI-assisted artisan author; Death of an Author, from Pushkin Press. Today's show is sponsored by Draft2Digital, where you can get free ebook formatting, free distribution to multiple stores, and a host of other benefits. Get your free Author Marketing Guide at draft2digital.com/penn Halima Khatun is the award-winning author of romantic comedy novels, including The Secret Diary of an Arranged Marriage. Today we're talking about her nonfiction book, Priceless Publicity: How to get money-can't-buy media coverage for your business. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below.  Show Notes * Halima's writing and PR journey * Finding the “story behind the story” * Pitching your story from different angles * Balancing PR and protecting personal stories/privacy * Tailoring your press release * How to prepare for an interview * Is PR worth it? You can find Halima at HalimaKhatun.co.uk Transcript of Interview with Halima Khatun