Many authors are introverts and prefer creation to marketing, but what if you could use your words to attract your perfect target market? In today's episode, André Chaperon gives some valuable tips for building a sustainable creative business. In the intro, I talk about intellectual property rights and the indie path for musicians. Taylor Swift has been in the news this week as the rights to her first six albums change hand [CNN]. Compare this to indie grime rapper AJ Tracey, profiled in the Financial Times where he talks about the benefits of staying independent. There are always pros and cons of each route, but if you're educated about those, then you can make an informed choice about your creative direction. I also mention that my next Mapwalker fantasy, Map of Plagues, is on pre-order, and I have two more audiobooks on the way. Today's show is sponsored by Draft2Digital, where you can get free ebook formatting, free distribution to multiple stores, and a host of other benefits. Get your free Author Marketing Guide at www.draft2digital.com/penn André Chaperon is an entrepreneur, writer, marketer, and co-founder of Tiny Little Businesses, which offers online courses for creative business and marketing. You can listen above or on iTunes or your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript below. Show Notes * How authors can attract readers * Why polarizing an audience is a good thing * Why resonance at all a follower’s touch points is so important. How to deepen your ‘Level Zero' home page to pull a reader in, even if you write in multiple genres. Sphere of Influence.  * Taking the long-term approach to attracting readers. It takes time and consistency to build a long-term business. Frank and Matt and the difference in thinking. * The power of storytelling when connecting with your email list. Tips for nurturing your email list asset. * Scaling revenue but not the size of your business. Lean Business for Creators. You can find Andre Chaperon at TinyLittleBusinesses.com Transcript of Interview with Andre Chaperon Joanna: Hi everyone.