Audiobooks are the fastest growing segment in publishing. Most authors license their audio rights and work with professional narrators to produce their books, so why might you consider narrating your own audiobook? YOUR-own-audiobook-wide.png">I have now narrated my own non-fiction, Business for Authors: How to be an Author Entrepreneur, and also fiction, A Thousand Fiendish Angels, three short stories inspired by Dante's Inferno. Here's why I am doubling down on narration in 2019 and why you might consider narration for your own books. (1) You love audio I presume you're reading (or listening to) this because you love listening to audio. Yes, it's a growth segment in terms of income, but if you don't love a medium, you will not master it. When people ask about writing a book but say they do not read, I tune them out, because they will likely never be successful as an author. Why would they be? They don't spend time devouring books. The same applies to audio. Don't even think about narrating audio unless you love it. I listen to podcasts and audiobooks every day — when I am walking to spin or yoga or the shops, when I'm cleaning or cooking, or just relaxing and need to close my eyes. When I want to learn something new, or challenge myself, or sink into another world. Thinking back, I listened to tapes when I was young. I remember Prokofiev's Peter and the Wolf and The Prisoner of Zenda in particular. I listened to those over and over again and found more at the library in those plastic cases that used to get so grubby (remember those!). Years later, I listened to self-help tapes and later still, downloadable audio MP3s before they become podcasts and digital audiobooks. Humans have always escaped into stories told around the fire and lives have been changed, for both good and bad, through the power of the spoken word. Audio is a powerful medium. You have to love it if you want to master it. (2) The power of voice to build connection in a crowded market There are a lot of books in the world, and more are published every day. With the advent of AI tools that will generate more text or mass translate existing works, there will only be more content for people to consume. So, how do you stand out and build a sustainable author business for the long-term? I've been podcasting for 10 years now, and although I've written 28 books, more people tell me that I have helped them through the podcast than through my writing. I listen to lots of podcasts too, and you feel as if you know the speaker. If people have your voice in their head, it's an intimate experience. There is so much more than words in a voice. The interesting thing with audiobooks, in particular, is that a ‘reader' must connect with the voice of the author in the story, but also the voice of the narrator who brings the book alive. Finding a voice to speak your words can be a challenge, especially one that fits your budget! But when you narrate your own work, your voice is consistent. It cannot be a bad match because it's the same voice. An author who also narrates is memorable.  I became a fan of thriller author, Scott Sigler, over 10 years ago when I listened to him narrate Infected