Olive oil is an excellent source of fat. But is your olive oil really olive oil? TJ Robinson, the owner of Fresh-Pressed Olive Oil, tells us how to find out, in this episode…

As TJ says, many don't know what fresh olive oil tastes like. Most olive oil in the US is sub-par.

He works with boutique family producers all around the world at the peak of freshness and harvest time because that's different in the northern and southern hemispheres.

He works with those families to curate a trio of fresh oils every quarter. In fact, he has a club called the Fresh-Pressed Olive Oil Club.

In this episode, he talks about how to taste your olive oil at home to say whether it's real olive oil or not, to help educate your palette and give some shopping tips.

He also debunks the myth that you can’t use olive oil for cooking.

Olives are fruit and you have to think of fresh olive oil as fresh fruit juice. Olives, when picked, are very temperamental. So that's a race from the moment you pluck an olive from the tree to its being pressed into oil. During that process, lots of things can deteriorate it or make the oil defective or sub-par.

Stay tuned to know more.

Key Points of Discussion:

• “My goal is to change your life with one taste.” (5:03)
• Back when TJ started the Fresh-Pressed Olive Oil Club in 2004… (8:47)
• Americans have been buying for lots of decades olive oil that's misrepresented (9:52)
• If you're buying a single estate oil, you know that's a family’s pride and joy (10:17)
• A lot of the oil at big-box stores is maybe diluted with a high inflammatory oil (10:47)
• It's best to consume independently certified extra-virgin olive oil when it's fresh (12:09)
• TJ says they sell high-polyphenol olive oil that’s very fresh (13:18)
• An aha moment in about 2004 when TJ was invited to an olive oil harvest party (15:01)
• Olives are fruit and you have to think of fresh olive oil as fresh fruit juice (16:26)
• TJ looks for small family farmers, people who have a lot of care and love (17:06)
• A lot of Code Red rebels are using olive oil as the backbone of their healthy cooking (21:01)
• Olive oil keeps you feeling full and healthy longer (31:02)
• Benefits of good quality olive oil (31:54)
• How to taste the olive oil you have at home so you can assess it (32:25)
• Educate your palette. Look for harvest dates, dark glass, a high-turnover place (44:59)

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 Additional Resources:

• CodeRedOliveOil.com
• "Extra Virginity" by Tom Mueller on Amazon
• "Slippery Business", an article in The New Yorker
• olive-oil.html"> "The World of Olive Oil Is Murky. Here’s Help for the Home Cook", an article in The New York Times
• Get your FREE copy of the On-The-Go Guide for Code Red approved food here: http://bit.ly/on-the-go-guide 
• You can find out more about Cristy and the topic covered in this episode by checking out her website here.

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