When it comes to entrepreneurs, people who have started a business, they run their own business, they run their side hustle, they run a company, whatever - You have got to walk the talk. You have got to represent what you are selling.

People buy things from people that they know, like, and trust. How in the world is somebody supposed to trust you if you aren't even using your product?

People who are selling a product, is it working for you? Do you use it? Are you a product of your product? Why should people buy your product if it doesn't even work for you?

If you're running a side hustle, if you're selling Mary Kay and you're not even wearing any make-up, how is somebody supposed to buy make-up from you?

Nobody lectures me on weight loss because nine times out of 10, I'm going to look better than them. And if they're lecturing me on weight loss or on body fat, they better be much leaner than me and they better have a lot more clients and a lot bigger company and they better have had tens of thousands of more people come through their program.

Whatever your area of expertise is, make sure that you are representing that openly and representing it as an expert. Dominate in that field.

As soon as you present what you are an expert in, you are going to get judged in that area of your life and that is just human nature. But especially if you sell that product, you've got to level up in that area.

Stay tuned to know more about my thoughts on being a product of your product.

Key Takeaways:

• “Be a product of your product or I'm not going to buy your product.” (2:22)
• You have got to walk the talk and represent what you are selling (3:14)
• One who is 30 pounds overweight pitching me with a weight loss product! (3:49)
• Don't expect to sell a whole lot if you're not even walking the talk (7:42)
• They're going to scan you up and down. They’ll find out if it works for you (8:12)
• Nobody lectures me on weight loss… (8:19)
• Some fitness instructors and coaches don’t look healthy (8:58)
• Those who walk the talk because they are a product of their product (11:01)
• If you don't do what you're telling your kids to do… (12:30)
• Represent your area of expertise openly as an expert (13:18)
• Nobody's better at getting weight off people than me and I do walk the talk (14:48)
• You've just got to make sure that you are dominating in your field (15:14)
• Be the example. Just set the example (16:03)

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 Additional Resources:

• Get your FREE copy of the On-The-Go Guide for Code Red approved food here: http://bit.ly/on-the-go-guide 
• You can find out more about Cristy and the topic covered in this episode by checking out her website here.

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