Podknife - 367: Brainstorming Content Ideas with Ranking Potential and Writing Great Blog Posts with Ashley Segura by The Food Blogger Pro Podcast

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367: Brainstorming Content Ideas with Ranking Potential and Writing Great Blog Posts with Ashley Segura

Podcast |: The Food Blogger Pro Podcast
Publisher |: Bjork Ostrom
Media Type |: audio
Podknife tags |: Business,; Careers,; Entrepreneurship,; Food,; Management & Marketing,; Technology,; Writing
Categories Via RSS |: Business,; Entrepreneurship,; Marketing
Publication Date |: Jul 26, 2022
Episode Duration |: 01:06:14

Developing a content strategy and writing blog posts that will get traffic to your blog with Ashley Segura from TopHatContent.

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Welcome to episode 367 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ashley Segura from TopHatContent about brainstorming content ideas and writing great blog posts.

Writing Great Blog Posts

As bloggers, our goal is to create content that our readers find valuable. But even more, we want to create content that people are actually searching for. And that’s what we’re chatting about today with Ashley from TopHatRank and TopHatContent!

She’s an expert when it comes to content marketing, and she’s sharing some of her best advice for creators in this episode — everything from how to come up with great content ideas to what an ideal blog post structure looks like.

It’s a really great interview, and we know you’ll have so many takeaways to apply to your own content strategy after listening. We hope you enjoy it!

In this episode, you’ll learn:

How Ashley got into content marketing
What she does at TopHatRank and TopHatContent
What’s involved in a content audit
Why she recommends republishing old content
When you might want to delete a blog post
What it means to noindex a post
What user journey means
How backlinks work
How to come up with content ideas with ranking potential
How she recommends structuring a blog post

Resources:

TopHatRank
TopHatContent
TopHatSocial
Tastemaker Conference
Semrush
BuzzSumo
Slickstream
231: A Better Experience – Building Engagement, Not Just Traffic with Kingston Duffie
Built to Sell: Creating a Business That Can Thrive Without You
SEO for Bloggers Webinars
Semrush’s Topic Research Tool
AnswerThePublic
Yoast SEO
Follow Ashley on Twitter
Follow TopHatRank on Facebook, Instagram, and Twitter
Join the Food Blogger Pro Podcast Facebook Group

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

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