- Publisher |
- Bjork Ostrom
- Media Type |
- audio
- Podknife tags |
- Business,
- Careers,
- Entrepreneurship,
- Food,
- Management & Marketing,
- Technology,
- Writing
- Categories Via RSS |
- Business,
- Entrepreneurship,
- Marketing
We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more.
New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast
- People |
- Country Of Origin |
- USA
- Produced In |
- St. Paul, MN
- Premiere Date |
- 2015-06-25
- Frequency |
- Weekly
- Explicit |
- No
This podcast currently has no reviews.
Submit ReviewFocusing on keyword research, creating a workflow, and monetizing your blog.
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Welcome to episode 405 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Casey Rooney from Get On My Plate.
Keyword Research, Resilience, and Resourcefulness
As food bloggers, it can be easy to feel like you need to be doing everything to succeed. If you’re not writing blog posts every day, killing it on social media, partnering with brands, etc., you won’t ever achieve your goals. But that is not true. And Casey Rooney is the perfect illustration of that!
She started her food blog, Get On My Plate, in 2021, and has had incredible success growing her site over the last two years. She has leaned into her passion for SEO and content creation and made a six-figure income in 2022.
In this episode, Casey shares more about her workflow, keyword research process, and why she doesn’t focus on social media. It’s a really refreshing and inspiring episode, and we’re excited to share it with you!
In this episode, you’ll learn:
- More about Casey’s background as a teacher and her journey to starting her food blog in 2021.
- How she was able to grow her blog and monetize to make a six-figure income within two years.
- Why she stopped focusing on social media, and instead emphasized content creation and SEO.
- How her passion for content creation, teaching, and business shaped her approach to her blog.
- What she thinks the necessary skills are for any food blogger.
- All about her workflow for content creation.
- Her strategy for publishing Google Web Stories and what benefits she sees from them.
- What her process for keyword research looks like.
- How she optimizes and updates older blog posts.
- What the future of Get On My Plate looks like, and how Casey is diversifying her income.
Resources:
- Get On My Plate
- Xanga
- TopHatRank
- TED: Grit: the power of passion and perseverance - Angela Lee Duckworth
- Monday.com
- BiggerPockets
- A Better Life with Brandon Turner
- Canva
- KeySearch
- RankIQ
- 1:1 Blog Coaching with Casey
- Follow Casey on Instagram
- Join the Food Blogger Pro Podcast Facebook Group
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This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food.
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership
Incorporating gratitude into your routines, shielding yourself from the negative, and brainstorming what you're grateful for at work.
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Welcome to episode 404 of The Food Blogger Pro Podcast! This week on the podcast, Bjork is wrapping up his mini-series on habits with a discussion on the habit of gratitude.
A Gratitude Practice for Your Business
In this solo mini-series, Bjork has covered four habits that he recommends creators incorporate into their routines. So far, Bjork has covered the importance of a monthly review, the habit of continual learning, and the habit of who.
In today’s episode, Bjork chats about the habit of gratitude in both your personal, and professional life. If you don’t already have a gratitude practice in your life, this episode is just what you need to get started — practical tips, resources, and more.
We hope you enjoy the last episode of our habits mini-series. We’ll be back to our regularly scheduled programming next week!
In this episode, you’ll learn:
- How to build a habit of gratitude in your personal life.
- Why a gratitude practice can be beneficial for your business.
- Practical strategies for incorporating gratitude into your routines.
- How to focus on gratitude and shield yourself from the negative.
- Prompts for brainstorming what you’re grateful for in your work.
Resources:
- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James Clear
- The Food Blogger Pro Podcast Episode 124: How to Level Up Your Life with UJ Ramdas
- The Five Minute Journal
- Join the Food Blogger Pro Podcast Facebook Group
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This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food.
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership
Creating a personal board of directors, determining who your experts are, and asking "who can help me with this?"
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Welcome to episode 403 of The Food Blogger Pro Podcast! This week on the podcast, we have the third episode in our series on habits for creators, all about the habit of who.
Building the Habit of Who
Do you ever feel like you need to be an expert in everything you do, both in your personal and professional life? If so, you’re not alone, and today’s episode is for YOU.
In the third episode of Bjork’s mini-series on habits, he is chatting all about the importance of surrounding yourself with trusted experts who can help you with specific aspects of your life and business.
You’ll learn more about creating a personal board of directors, determining who your experts are, and why you need to be asking “who can help with this?”.
In this episode, you’ll learn:
- Why you should ask yourself the question “who can help me with this?”
- How to introduce the filtering mechanism of “who” into your business.
- Why you should consider building out a personal board of directors.
- The kinds of experts to surround yourself with in the food blogging space.
- How to find a mix of advisors from the digital, personal, and paid consultant realms.
- How the ‘habit of who’ can help boost productivity.
- Why you should take time to reflect on the gains you’ve made in your business.
Resources:
- Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork
- NerdPress
- Allea Grummert at Duett
- The Gap and the Gain: The High Achievers’ Guide to Happiness, Confidence, and Success
- Join the Food Blogger Pro Podcast Facebook Group
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This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food.
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership
Balancing quick and slow knowledge, using time blocks for continual learning, and pairing habits with Bjork Ostrom.
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Welcome to episode 402 of The Food Blogger Pro Podcast! This week on the podcast, we have the second episode in our series on habits for creators, which is all about the habit of continual learning.
How to Prioritize Continual Learning
Do you currently set aside time in your schedule for continual learning? Or do you feel like you’re just too busy to make time for it?
Either way, we hope that today’s episode will help you to rethink continual learning, and give you inspiration for incorporating it into your life as an entrepreneur.
Bjork chats about the importance of continual learning as a business owner, time blocks, and habit pairing — you won’t want to miss this episode!
In this episode, you’ll learn:
- The difference between quick knowledge and slow knowledge, and why you need a balance of both.
- How to use time blocks to implement the habit of continual learning.
- How to incorporate continual learning into your life on a daily, weekly, monthly, and yearly basis.
- Why using time blocks can lead to better building blocks for your business.
- How to pair the habit of continual learning with the habit of a monthly review.
Resources:
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This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food.
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership
The importance of a monthly review of your business’s revenue, expenses, and profit, and how it can help you be more intentional about growing your business.
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Welcome to episode 401 of The Food Blogger Pro Podcast! This week on the podcast, Bjork is kicking off the Habits Series on the podcast with a discussion about monthly reviews.
Why You Should Start a Monthly Review of Your Business
This solo episode with Bjork is the first in our Habits Series, in which Bjork will dive into simple, but effective habits that you can (and should!) incorporate into your business.
Bjork explains the concept of a monthly review of your business’s finances and analytics, and how it can benefit your business and help you think more strategically about growth.
It’s a really informative listen, and we hope you’ll take away some helpful tips and tricks that you can incorporate into your business moving forward!
In this episode, you’ll learn:
- The importance of a monthly review of your revenue, expenses, and profit.
- How to get started tracking your business numbers with a spreadsheet.
- Why you should separate your personal and business expenses.
- How to think strategically about losses and expenses in your business.
- How your bookkeeping and monthly review process might evolve as your business grows.
- Why a monthly review can help you be more intentional about growing your business.
Resources:
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This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership
Prioritizing your time and talent, cultivating a bias toward action, and embracing the grind with Bjork Ostrom.
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Welcome to episode 400 of The Food Blogger Pro Podcast! This week on the podcast, Bjork is chatting about four takeaways that he has observed during his interviews with experts, food creators, and friends over the last 400 podcast episodes.
4 Takeaways from 400 Episodes
In this episode, Bjork reflects on conversations from the last few years and discusses four themes that came up time and time again in these interviews, and in some way contributed to the success of the guests.
Over the course of the episode, Bjork unpacks each of these themes and provides examples and takeaways to help listeners apply these themes to their own businesses.
As we celebrate 400 episodes, we wanted to thank YOU for listening to The Food Blogger Pro Podcast - we couldn’t do it without you!
In this episode, you’ll learn:
- The four themes that Bjork has noticed over the course of the 400 podcast episodes he has recorded
- The importance of leaning into time, talent, and learning in your business (and hoping for some luck, too!)
- Why you should cultivate a bias toward action
- How to prioritize the skills you’re naturally good at
- Why you might want to embrace your “grind”
- More details about our upcoming habits mini-series on the podcast
- And more!
Resources:
- User Controlled Analytics: The 3 Most Important Types of Analytics in Your First Year of Blogging
- Atomic Habits
- Connect with Bjork via email
- Join the Food Blogger Pro Podcast Facebook Group
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This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food.
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership
Five food blog SEO takeaways from our member Q&A with Casey Markee.
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Welcome to episode 399 of The Food Blogger Pro Podcast! This week on the podcast, we’re sharing a few recipe SEO takeaways from a Q&A we had for our members with Casey Markee.
Internal Linking, Keywords, AI, and SEO for Food Bloggers
We host Live Q&As every month for our Food Blogger Pro members, and one of our most recent Q&As was with our SEO Expert, Casey Markee.
In today’s episode, we’re re-sharing five major takeaways from that conversation and giving you a bit more information about how you can implement his advice, where you can go to see examples, and where you can go to learn more.
It’s a new “style” of episode for us, and we hope you enjoy it! And if you’re interested in getting access to the full SEO Q&A with Casey and you’re not already a Food Blogger Pro member, listen to the end for a discount code to join!
In this episode, you’ll learn:
- What E-E-A-T means for food bloggers
- How AI may impact organic site traffic
- If there’s an ideal recipe post “template”
- What to include on a static food blog homepage
- A few things that we can do to set ourselves apart in 2023
Resources:
- Ologies
- Media Wyse
- The Ultimate Guide to Chocolate Chip Cookies from Handle the Heat
- 294: Bake Offs – Producing a Different Kind of Recipe Content for a Food Blog with Erika Kwee
- The Bake Offs on The Pancake Princess
- Search Quality Evaluator Guidelines
- Our latest update to the quality rater guidelines: E-A-T gets an extra E for Experience
- ChatGPT
- Learn more about food trends
- Broken Link Checker
- Find Casey on Food Blogger Pro
- Save $25 on a new annual Food Blogger Pro membership!
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This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food.
If you have any comments, questions, or suggestions for interviews, email us at podcast@foodbloggerpro.com.
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.
Developing an email marketing strategy, serving your audience, and building brand loyalty with Allea Grummert from Duett.
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Welcome to episode 398 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Allea Grummert from Duett all about surveying your audience and email marketing.
Surveying Your Audience
There are many different reasons that email marketing is a valuable tool for food creators. Having an email list can help with SEO, provide a reliable means of communicating your content, and build relationships with your readers.
And that’s what Allea Grummert is talking about with Bjork on the podcast today! Allea is an email marketing strategist and conversion copywriter at Duett, and the Food Blogger Pro Email Marketing Expert!
In this episode, you’ll hear about developing a rock-solid email marketing strategy, surveying your readers, and building brand loyalty.
In this episode, you’ll learn:
- How to overcome the mental barriers of email marketing for your business.
- Why email marketing is so valuable for a food blog.
- How to use email to connect with and better understand your audience.
- How often you should email your subscribers.
- Why you might want to send a survey to your subscribers, what questions to ask, and how to use the survey data to serve your audience.
- How to tailor your emails (or blog posts) to better meet the needs of your readers.
- How to strategically develop your welcome sequence.
- About two email marketing case studies that illustrate the benefits of email marketing.
- How to work with Allea on your email marketing.
Resources:
- Duett
- ConvertKit
- Pinch of Yum
- Foureyes
- Typeform
- Clariti
- ProBlogger
- FinCon
- mom.com/conversion-emails/">The Permission Sandwich Formula: How to Write Emails That Actually Get You Sales
- She Loves Biscotti
- Recipe Teacher
- Allea’s Your First Welcome Sequence resource for The Food Blogger Pro community
- Follow Allea on Instagram and Facebook
- Join the Food Blogger Pro Podcast Facebook Group
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This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food.
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership
Strategies for effective bookkeeping, navigating business expenses, and confidently managing tax season as a creator with Amy Northard from Amy Northard, CPA.
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Welcome to episode 397 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Amy Northard from Amy Northard, CPA about accounting for food creators.
Demystifying Finances and Taxes
Taxes and bookkeeping can be a major source of anxiety for anyone, but especially anyone who is self-employed… like many food creators! It can be difficult to know where to get started with managing your business finances, or how you might be able to improve your accounting processes!
Luckily, that’s what Bjork is chatting with Amy Northard about in today’s podcast episode! Amy is a CPA and Partner at Amy Northard, CPA (“The Accountants for Creatives”) and is an expert at setting up bookkeeping systems and navigating taxes for business owners in the creative space.
In this episode, you’ll hear more about when and how to start bookkeeping for your business, the best ways to prepare for tax season, when you might want to outsource your accounting needs, and more.
In this episode, you’ll learn:
- How and why Amy found her niche and started her accounting firm for creatives
- The importance of separating personal and business transactions
- How to reconcile your business expenses
- Whether groceries can be considered a business expense (and why it matters)
- What the IRS audit process would look like for a food blogger
- Tips for storing and organizing your business receipts
- Amy’s recommendations for bookkeeping software
- Deductions that creatives might overlook
- The differences between sole proprietor, LLC, and S Corp, and how to choose which is the right fit for you
- How to manage payroll for your business
- When you should start to do bookkeeping for your business
- When you might want to consider outsourcing your bookkeeping or taxes
- How to manage losses when you’re starting your business
- How to be intentional about taxes as a more established food creator
- Strategies for effective bookkeeping to make tax season easier
Resources:
- Amy Northard, CPA
- Dropbox
- Shoboxed
- Quickbooks
- Xero
- Wave
- Justworks
- Gusto
- Follow Amy on Instagram and Facebook
- Join the Food Blogger Pro Podcast Facebook Group
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This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food.
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership
The transition from blogging to owning a shop, how community drives brand awareness, and the importance of building an audience with Rosie Alyea.
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Welcome to episode 396 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Rosie Alyea from Sweetapolita about serving your audience and transitioning from blogger to shop owner.
The Business of Sprinkles
This episode with Rosie is full of inspiration, and we’re so excited to be talking to her this week about the way she transitioned from blogging to running a multi-million dollar product-based business!
A common theme in this episode is the importance of serving your audience, and you’ll learn how Rosie did that as a blogger and now as a sprinkle business owner.
It’s a super entertaining interview, and we hope the conversation opens you up to other ideas and ways that you can be supporting your audience where they need it most!
In this episode, you’ll learn:
- How Rosie got into baking
- How she realized she wanted to start her own company
- What her transition from blog to shop was like
- How community content drives brand awareness
- Why building an audience is so important
- What she was looking for by going on Dragons’ Den
- How to work with the Sweetapolita team
Resources:
- Cake Beauty
- Elisa Strauss’ The Confetti Cakes Cookbook
- Sweetapolita
- The Sweetapolita Book
- Rosie on Dragons’ Den
- Connect with Sweetapolita on Instagram, Twitter, and Facebook
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This episode is sponsored by Duett. Jump on a free discovery call to see how the Duett team can help you with your email marketing needs at duett.co/call.
If you have any comments, questions, or suggestions for interviews, email us at podcast@foodbloggerpro.com.
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.
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