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Submit ReviewInstalling Google Analytics 4 and understanding the difference between GA4 and Universal Analytics with Alison Bechdol from Digital-ade.
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Welcome to episode 363 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Alison Bechdol, our Google Analytics Expert, about Google Analytics 4 and how it will affect bloggers.
If you haven’t heard, Google will be sunsetting Universal Analytics in July 2023, and it’s being replaced by Google Analytics 4.
But what does that mean for bloggers? At what point should we make the switch to GA4? And what do we need to do to actually make that transition?
That’s what we’re chatting about in this episode with Alison, our FBP Google Analytics Expert! She’s sharing how GA4 differs from Universal Analytics, when bloggers should make the switch, how to correctly install GA4, and more.
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