Podknife - #35 Entering Wholesale by The Exchange

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#35 Entering Wholesale

Podcast |: The Exchange
Publisher |: Covoya Specialty Coffee
Media Type |: audio
Podknife tags |: Coffee,; Food,; Interview
Categories Via RSS |: Arts,; Business,; Entrepreneurship,; Food,; Management
Publication Date |: Sep 20, 2024
Episode Duration |: 00:55:00

Description
iTunes Summary

00:00 Introduction to Wholesale Coffee Business

02:02 Defining Your Wholesale Strategy

05:50 Identifying Your Ideal Wholesale Customer

10:00 Exploring Non-Traditional Wholesale Markets

13:47 Institutional Opportunities in Wholesale Coffee

18:01 The Importance of Community Engagement

21:59 Pricing Strategies for Wholesale Coffee

25:51 Navigating Equipment and Service Expectations

30:14 The Rise of White Label Coffee

34:05 Creative Approaches to Wholesale Sales

37:49 Final Thoughts on Wholesale Coffee

Takeaways

Don't be a generalist; find your lane in wholesale.
Identify what makes a good wholesale customer.
Explore unconventional wholesale markets for growth.
Institutional opportunities can be lucrative for roasters.
Community engagement is crucial for building relationships.
Understand your costs to set appropriate pricing.
Offer more than just coffee; provide services and support.
Be proactive in seeking out wholesale opportunities.
Pricing strategies should reflect brand value and market position.
White label coffee can be a profitable avenue for roasters.

Visit and Explore Covoya!

In this episode of the Exchange Coffee Podcast, hosts Mark Inman and Todd Mackey discuss the intricacies of entering and succeeding in the wholesale coffee business. They explore the importance of defining a clear wholesale strategy, identifying ideal customers, and the potential of non-traditional markets. The conversation also delves into pricing strategies, the significance of community engagement, and the rise of white label coffee. Throughout the episode, the hosts emphasize the need for creativity and adaptability in the competitive coffee landscape, providing valuable insights for both new and established roasters.

00:00 Introduction to Wholesale Coffee Business

02:02 Defining Your Wholesale Strategy

05:50 Identifying Your Ideal Wholesale Customer

10:00 Exploring Non-Traditional Wholesale Markets

13:47 Institutional Opportunities in Wholesale Coffee

18:01 The Importance of Community Engagement

21:59 Pricing Strategies for Wholesale Coffee

25:51 Navigating Equipment and Service Expectations

30:14 The Rise of White Label Coffee

34:05 Creative Approaches to Wholesale Sales

37:49 Final Thoughts on Wholesale Coffee

Takeaways

Don't be a generalist; find your lane in wholesale.
Identify what makes a good wholesale customer.
Explore unconventional wholesale markets for growth.
Institutional opportunities can be lucrative for roasters.
Community engagement is crucial for building relationships.
Understand your costs to set appropriate pricing.
Offer more than just coffee; provide services and support.
Be proactive in seeking out wholesale opportunities.
Pricing strategies should reflect brand value and market position.
White label coffee can be a profitable avenue for roasters.

Visit and Explore Covoya!

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